Justin Hartling
Halifax
Summary
Highly motivated content and marketing expert with a proven track record developing engaging content, developing strong brand voices and exceptional leadership. Extensive background in leading large-scale, cross-functional projects. Adept at managing multiple projects while producing successful outcomes.
Overview
12
12
years of professional experience
Work History
Digital Content Specialist
NSLC
09.2024 - Current
- Collaborated with cross-functional teams to develop, implement and strengthen content across multiple websites.
- Collaborated with designers and developers to deliver on-brand content in alignment with brand vision.
- Collaborated with cross-functional teams to develop a comprehensive website replatform plan.
- Provided detailed reporting and analyses using Google Analytics.
Freelance
Multiple
04.2023 - 09.2024
- Liaised with marketing experts affiliated with channel partners.
- Applied data, insights and partner objectives in collaborative development of business plans, annual marketing plans, and marketing channel test plans.
- Oversaw product development, marketing, and launches.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
Head of Marketing
Music Tribe
01.2022 - 03.2023
- Consulted with product development teams to enhance products based on customer interest data.
- Maintained reporting and developed actionable insights to continually improve branding efforts.
- Planned and executed events and marketing programs to increase sales.
- Developed and implemented targeted digital strategy to improve business performance.
- Developed new branding strategies and marketing collateral to foster business development.
Content Manager
Resulta
07.2018 - 01.2022
- Conducted research and collaborated with subject matter experts to develop accurate content.
- Edited and proofread content for accuracy and readability.
- Utilized analytics and site metrics to determine areas of improvement.
- Coordinated recruitment, hiring and training of content team with focus on continuous development.
Staff Writer
Resulta
09.2015 - 07.2018
- Wrote and submitted accurate, engaging, and fact-checked stories.
- Edited stories for accuracy and clarity.
- Researched and produced daily content.
- Represented brand across multiple platforms including television, radio, podcasts and Youtube.
- Assisted with social media content creation, monitoring and planning.
Online Content Producer
Covers Media Group
01.2014 - 07.2015
- Completed thorough research into assigned topics.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Leveraged social media management tools to prepare, schedule and manage posts.
Education
BJH - Journalism
University of Kings College
Halifax, NSSkills
- Writing, editing, and proofreading
- Content marketing
- SEO
- Social media oversight
- Keyword optimization
- Marketing communications
- Brand marketing
- Cross-functional communications
Timeline
Digital Content Specialist
NSLC
09.2024 - Current
Freelance
Multiple
04.2023 - 09.2024
Head of Marketing
Music Tribe
01.2022 - 03.2023
Content Manager
Resulta
07.2018 - 01.2022
Staff Writer
Resulta
09.2015 - 07.2018
Online Content Producer
Covers Media Group
01.2014 - 07.2015
BJH - Journalism
University of Kings College
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