- Team Sports
- High-Intensity Interval Training
- Reading
- Learning new cooking techniques and expanding my culinary skills
- Adventure Travel
Justin Fraser
Ottawa
Summary
Top-performing BDR with a proven record of exceeding quota across multiple SaaS organizations. I blend disciplined outbound execution with strong discovery skills and the ability to translate operational challenges, especially within QSR and hospitality, into clear business outcomes. Drawing from years in the restaurant industry leading high-volume teams and elevating guest experience, I bring a practical understanding of operator workflows that helps me build trust quickly and drive meaningful conversations. Recognized for high-quality handoffs, consistent pipeline contribution, and strong collaboration with AEs that accelerates revenue outcomes.
Overview
10
10
years of professional experience
Work History
Business Development Representative
Solink
08.2025 - Current
- Sourced and qualified high-value outbound opportunities across multiple verticals, consistently exceeding KPIs.
- Built and maintained strong top-of-funnel pipeline to support predictable AE revenue generation.
- Led tailored discovery to uncover operational challenges and deliver clear, value-driven outcomes for QSR operators.
- Ranked among top BDRs for meetings booked, outbound conversions, and pipeline impact.
Outbound Sales Representative
Owner.com
07.2024 - 08.2025
- Booked and qualified 6–8 demos weekly through targeted outreach and value-led conversations.
- Collaborated closely with AEs to provide detailed discovery notes that accelerated deal cycles.
- Utilized Salesforce, HubSpot, and SalesLoft to automate outreach and self-generate consistent pipeline.
- Consistently surpassed KPIs through structured outreach and persistent follow-up.
Sales Development Representative
StandardFusion
01.2024 - 07.2024
- Built outbound motion from the ground up, including scripts, cadences, and discovery frameworks.
- Conducted targeted outreach to regulated industries, aligning messaging to compliance-driven needs.
- Maintained strong pipeline and delivered above-average conversion rates.
Business Development Representative
Noibu
07.2023 - 01.2024
- Engaged eCommerce brands through multi-touch outbound campaigns.
- Partnered with AEs to provide strong handoffs, improving close efficiency.
- Refined outreach strategy using performance data and conversion insights.
Apprentice Electrician
IBEW
10.2019 - 07.2023
- Worked collaboratively to diagnose and resolve technical challenges efficiently.
- Supported complex project workflows requiring precision and teamwork.
Shift Lead
Joey Restaurant Group
08.2015 - 03.2022
- Led high-volume restaurant operations while ensuring premium guest experience.
- Mentored new team members and drove strong customer loyalty.
- Contributed to location generating over $8M in annual sales.
Education
Diploma - Electrical Engineering — Construction & Maintenance
Algonquin College
Ottawa, ON04.2022
Skills
- Pipeline Generation & Outbound Prospecting
- Discovery & Qualification (MEDDIC/BANT)
- Relationship Building & Multi-Threading
- Value-Based & Solution Selling
- Objection Handling & Negotiation
- CRM Tools: Salesforce, HubSpot, SalesLoft
- QSR & Hospitality Operations Understanding
- Cross-Functional Collaboration
- Strategic Organization & Time Management
Interests
Timeline
Business Development Representative
Solink
08.2025 - Current
Outbound Sales Representative
Owner.com
07.2024 - 08.2025
Sales Development Representative
StandardFusion
01.2024 - 07.2024
Business Development Representative
Noibu
07.2023 - 01.2024
Apprentice Electrician
IBEW
10.2019 - 07.2023
Shift Lead
Joey Restaurant Group
08.2015 - 03.2022
Diploma - Electrical Engineering — Construction & Maintenance
Algonquin College