JUSTIN CLELLAND
Port Severn,ON
Summary
Experienced in managing and expanding diverse product portfolios, overseeing full sales cycles, and developing marketing strategies to drive sales growth. Strong interpersonal and communication skills, with a proven ability to build and maintain client relationships. Seeking to leverage these skills and experiences as an Inside Sales Representative to contribute to a dynamic sales team.
Overview
5
5
years of professional experience
Work History
Inside Sales Representative
Coldhaus Direct
Barrie, Canada
11.2024 - Current
- Managed and expanded a diverse portfolio of non-alcoholic and alcoholic beverage brands, including Alani Nu energy drinks, protein bars, shakes, Cottage Springs, and White Claw.
- Oversaw the full sales cycle across 100+ retail accounts in Ontario, from prospecting and pitching to closing sales and maintaining ongoing client relationships.
- Developed and executed marketing strategies in-store, including promotional campaigns, product displays, and brand activation initiatives to drive visibility and sales growth.
- Consistently met and exceeded sales targets through strategic territory management, customer engagement, and solution-based selling.
- Tracked sales performance and analyzed account-level data to inform territory strategies and identify opportunities for growth.
Sales Representative
Pepsi Co
Orillia, Canada
05.2024 - 11.2024
- Developed and implemented lead generation strategies focused on privately owned gas stations and convenience stores, leading to the establishment of new revenue streams for the company.
- Built and maintained client relationships through field visits, fostering open communication, and negotiating contracts effectively.
- Managed the complete sales process, from initial outreach to contract signing, ensuring the successful placement of the first order with PepsiCo.
- Successfully re-engaged former clients by negotiating tailored solutions, thereby preserving partnerships, and increasing product visibility in retail environments.
- Conducted audits for over 50 stores, assessing compliance between contractual agreements and actual inventory.
Office Administrator
University of Guelph Dept. of Athletics
Guelph, Canada
09.2022 - 04.2024
- Efficiently managed a high volume of customer inquiries via email and telephone, providing timely, professional, and tailored support within a fast-paced university environment.
- Built and maintained strong client relationships by assisting students and participants with registration for intramural sports leagues, tournaments, and campus events.
- Oversaw payment processing procedures, ensuring accurate application of transactions to client accounts and prompt resolution of payment-related questions or issues.
- Performed a variety of data entry responsibilities, including recording score sheets, tracking player attendance, and inputting statistical information with a high degree of accuracy and attention to detail.
Recreation & Leisure Attendant
Friday Harbour
Innisfil, Canada
05.2022 - 09.2022
- Planned, organized, and facilitated a variety of sports activities and recreational events throughout the resort.
- Coordinated weekly camp schedules, supervised campers, and managed activity transitions to maintain structure and consistency.
- Operated point-of-sale systems and managed booking and registration processes with accuracy and efficiency.
- Provided strong customer service while maintaining organized administrative and operational workflows.
Starter
Big Cedar Golf and Country Club
Innisfil, Ontario
05.2021 - 09.2021
- Managed daily tee times and ensured a consistent pace of play for members, guests, and tournament groups.
- Provided courteous, professional customer service while clearly communicating course rules, policies, and expectations.
- Worked closely with the pro shop, marshals, and course operations staff to support efficient daily course operations.
- Assisted in the coordination and execution of club tournaments, corporate outings, and special events, including player check-in, tee assignments, and group organization.
- Helped maintain event schedules and supported on-course logistics to ensure a high-quality experience for all participants.
Backshop attendant
Barrie Golf and Country Club
Barrie, Ontario
08.2020 - 11.2020
- Prepared and maintained golf carts to ensure efficient daily operations.
- Assisted members and guests with equipment transport and bag handling to enhance service experience.
- Maintained cleanliness and organization of cart barn, bag storage, and practice facilities.
- Collaborated with pro shop, starters, and course staff to facilitate smooth course operations.
Education
Honours - Criminal Justice & Public Policy
UNIVERSITY OF GUELPH
Ontario04-2024
High School Diploma -
BEAR CREEK SECONDARY SCHOOL
ON06.2020
Skills
- Interpersonal and relationship building
- Effective communication
- Customer-focused problem solving
- Proficient in Microsoft Office
Timeline
Inside Sales Representative
Coldhaus Direct
11.2024 - Current
Sales Representative
Pepsi Co
05.2024 - 11.2024
Office Administrator
University of Guelph Dept. of Athletics
09.2022 - 04.2024
Recreation & Leisure Attendant
Friday Harbour
05.2022 - 09.2022
Starter
Big Cedar Golf and Country Club
05.2021 - 09.2021
Backshop attendant
Barrie Golf and Country Club
08.2020 - 11.2020
Honours - Criminal Justice & Public Policy
UNIVERSITY OF GUELPH
High School Diploma -
BEAR CREEK SECONDARY SCHOOL