Summary
Overview
Work History
Education
Skills
References
Timeline
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Justin Chou

Marketing Professional

Summary

Strategically driven to deliver a 'people-first approach' both inside and outside of work. Engaging and seasoned professional with expertise in building brands in highly competitive categories. Broad-based experience in traditional and non-traditional media, including digital and social platforms, leading campaigns to deliver best-in-class results. Recognized for unique ability to uncover insights, align business objectives, and isolate compelling strategies that increase brand awareness, strengthen loyalty, and produce breakthrough results.

Overview

9
9
years of professional experience
2
2
Languages

Work History

Lifecycle Marketing Specialist

Lululemon
06.2023 - Current
  • Provides overall operation excellence and efficiency in support of day to day email and push channels, ensuring near 100% uptime of owned automated programs, channel improvements, and future program roadmapping.
  • Drives standardization for delivery of items from cross functional and tech partners to create a consistent output for operations and guest experience teams.
  • Leads and advises the operations team on Membership, Loyalty and Gift Card related initiatives.

Retention Marketing Operations Specialist

Lululemon
11.2021 - 06.2023
  • Provided overall operational excellence through both email and app push channels, supporting with day to day development and project management. Also led in the execution of key brand initiatives around both channels (including but not limited to the company's first net new footwear product launch, lululemon studio and Team Canada.)
  • Owned the launch and execution of the lululemon Membership program and led in the execution of key early access and app push initiatives - driving operational excellence around the daily upkeep of Membership campaigns, email modules, and the Membership/loyalty data stream.

Marketing Coordinator

Mr Lube Canada
1 2020 - 11.2021
  • Managed the marketing strategy and execution for all of Mr Lube's 70+ locations in Western Canada. Oversaw and executed on the brand's national level campaigns which included media such as direct mail, email marketing, television, radio, digital and social.

Senior Email Marketing Coordinator

Best Buy Canada
01.2017 - 01.2019
  • Managed the strategy and deployment of Best Buy's email program including in-house newsletters, automated lifecycle campaigns, loyalty campaigns and vendor funded campaigns.

Digital Marketing Specialist

Soulpepper Digital Marketing
01.2015 - 01.2017
  • Pioneered email campaigns, SEO strategies, paid search and social programs for major national brands, including Obey Clothing, Goorin Bros, K-Swiss, Cosabella, Alternative Apparel, Tamara Mellon, Indochino, and Vega Coffee.

Education

Bachelors of Business Administration -

BC Institute of Technology (BCIT)
01.2019 - 2020.05

Marketing Management Diploma - undefined

BC Institute of Technology (BCIT)
01.2012 - 2015.05

Skills

  • Business Strategy

  • Copywriting & Editing

  • Reporting & Analytics

  • Email Strategy & Development

  • Loyalty & Retention

  • Email Strategy & Development

References

Available upon request

Timeline

Lifecycle Marketing Specialist

Lululemon
06.2023 - Current

Retention Marketing Operations Specialist

Lululemon
11.2021 - 06.2023

Bachelors of Business Administration -

BC Institute of Technology (BCIT)
01.2019 - 2020.05

Senior Email Marketing Coordinator

Best Buy Canada
01.2017 - 01.2019

Digital Marketing Specialist

Soulpepper Digital Marketing
01.2015 - 01.2017

Marketing Management Diploma - undefined

BC Institute of Technology (BCIT)
01.2012 - 2015.05

Marketing Coordinator

Mr Lube Canada
1 2020 - 11.2021

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Justin ChouMarketing Professional