Justin Bischoff

As the founder of Trax and Wheels Equipment, I identified a key opportunity in the used heavy equipment sector. Our mission was to redefine industry standards by offering top-notch consignment services, precise equipment appraisals, and efficient heavy equipment sourcing across Ontario. Leveraging my network, we established new international partnerships, providing clients with a unique and unparalleled service experience. By embracing innovative social media advertising, we positioned Trax and Wheels Equipment as a standout player in the industry.

In 2020, I expanded my portfolio of businesses by venturing into real estate as a licensed agent. Drawing from my extensive background in building and substantially renovating high-quality custom homes, I possess an unparalleled depth of knowledge in home construction. This unique expertise allows me to guide clients through a comprehensive understanding of the significant investment involved in purchasing a home, ensuring they make informed decisions about the most substantial investment of their lives.

Within just two years of entering the real estate arena, I achieved a remarkable milestone, securing a position in the top 25% of agents in Canada. This accomplishment underscores my dedication, industry acumen, and commitment to delivering exceptional results for my clients in a relatively short span of time.

As the VP of Business Development at Seegmiller, my primary mandate was to identify and capitalize on new opportunities to facilitate the company's growth. Overseeing responsibilities across all five affiliated companies, I played a pivotal role in licensing gravel pits and strategizing future uses for older sites. Additionally, I revitalized key business partnerships and conducted fleet analyses to align resources with evolving company needs.

My multifaceted role extended to the exploration of new business opportunities, particularly contributing insights for the welding and fabrication company under the Seegmiller umbrella. This involved a comprehensive approach, from assessing licensing requirements to identifying market gaps, ensuring the company's continued success in a dynamic business landscape.

Working at Toromont Cat presented a landscape of tremendous opportunities and challenges, during which I achieved remarkable success. Notably, I expanded a sales territory by a substantial factor, witnessing an impressive 8x growth during my tenure. My ability to cultivate robust relationships was a key factor in converting customers who were not initially purchasing Caterpillar products into enduring partners for the dealership.

A significant driver of my success lay in my in-depth knowledge of the products we offered and the compelling advantages of establishing business partnerships. This expertise played a pivotal role in consistently achieving top-performer status year over year. My time at Toromont Cat was marked by a commitment to excellence and a strategic approach to building lasting connections within the industry.