Junaid Muhammad
Hamilton,ON
Summary
Experienced leader with 10+ years of diverse industry experience, including Fortune 500 companies and startups. Background in marketing, branding, and sales leadership in the tech startup sector. Utilize a meticulous and analytical approach to drive business success. Proven track record across the USA, UAE, UK, Canada, and Colombia, demonstrating dedication to building strong teams, fostering innovation, and achieving meaningful results.
Overview
11
11
years of professional experience
1
1
Certificate
Work History
Marketing Director
Cubix
01.2023 - Current
- Full-Cycle Product Development: Directed the complete lifecycle of digital products, including websites, mobile apps, a custom POS system, and CRM solutions, ensuring each project met client needs and market trends
- Marketing Strategy Execution: Spearheaded all-encompassing marketing strategies, integrating SEO, content creation, social media, branding, email marketing, and paid advertising via PPC and social media channels
- Project Management and Team Leadership: Oversaw cross-functional teams across development, design, marketing, and CRM implementation, ensuring delivery of high-quality digital solutions on schedule and within budget
- Client Relationship Management (CRM): Developed and executed CRM strategies to enhance client relationships, streamline workflows, and boost customer satisfaction and retention rates
- Innovative Solution Design: Pioneered cutting-edge digital marketing, technology, and CRM solutions, driving growth and positioning multiple brands as a leader in the industry
- Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals.
- Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
- Data-Driven Decision Making: Leveraged analytics and performance metrics to refine marketing strategies, CRM initiatives, and product development, resulting in improved ROI and client success
Senior Manager of Marketing
Cubix
10.2021 - 12.2022
- Successfully launched the 'DESIGNSTER' platform, a new initiative by Cubix, a full-stack software development company
- Recruited, trained, and developed a cross-functional team, including marketing, sales, and design professionals
- Defined and set KPIs, goals, and strategic direction for the next four quarters to drive growth and brand awareness
- Led the development and execution of comprehensive marketing strategies, including digital, content, and social media marketing campaigns
- Collaborated with product development teams to align marketing efforts with product features and customer needs
- Managed the design team to ensure all creative outputs were on-brand and aligned with business objectives
- Analyzed market trends and customer insights to inform marketing strategies and enhance product positioning
- Monitored performance metrics and adjusted strategies to optimize results and achieve business targets
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
Regional Marketing Manager
Compass Group Canada
03.2019 - 09.2021
- Managing the Food and Food services marketing and sales for high profile accounts; Rogers Canada, Royal Bank of Canada, Walmart, Toronto Zoo, Ontario Science Centre, Amazon, and Microsoft
- Create, execute and manage marketing programs, promotions, and strategies for varying quick service units across the GTA
- Execute retail marketing strategies planograms and best practices
- Implement marketing moment strategies and events in the units
- Measure, track and communicate results on initiatives on an ongoing basis to Senior Team
- Maintain strong collaborative working relationships with clients, customers, and colleagues
- Create and implement short term and long-term marketing plans for each client
- Created innovative strategies to drive customer engagement.
- Strengthened competitive positioning by conducting comprehensive competitor analyses to inform strategic decision-making processes.
Senior Marketing Manager
Shoppers Drug Mart
12.2017 - 03.2019
- Utilizing SEO and SEM knowledge to optimize site targeting for long term care provider
- Successfully and effectively creating print/online advertorials, advertisements, and senior leadership promotional messages for target markets
- Currently leading a pilot project to create, develop, and implement new digital signage portfolios in all retirement homes and offices in Canada
- Successfully recreating and maintaining MediSystem Branding across all marketing initiatives
- Managed a team of marketing professionals, resulting in increased productivity and project success rates.
- Established a consistent brand identity across all channels, including print, digital, and social media platforms.
Business Analytics Manager
Sears Canada
10.2016 - 11.2017
- Created custom dashboards and interfaces designed specifically to suit customer needs and priorities for optimal performance.
- Mentored junior analysts in the application of statistical methods, elevating their analytical skills and contributing to team success.
- Led cross-functional teams in the design and implementation of company-wide analytics initiatives, fostering a data-driven culture.
- Integrated SEO and PPC considerations into analytics management and planning to maximize ROI metrics.
- Integrated third-party analytics solutions into ongoing projects.
- Improved data collection methods by designing surveys, polls and other instruments.
Marketing Consultant
Brock University & NOTL Public Library
10.2015 - 09.2016
Event Manager
Brock University
09.2013 - 09.2015
Education
Master of Arts - Project Management
Fanshawe College
London, ON03.2019
BBA - Marketing
Brock University
St. Catharines, ON07.2016
Skills
- Content strategy
- Partnership development
- Marketing analytics
- Creative direction
- E-commerce strategy
- CRM management
- Product marketing
- Web analytics
- Mobile marketing
- Customer segmentation
- Influencer marketing
- Sales enablement
- Branding
- Operations management
- Digital marketing
Languages
English
Native or Bilingual
Urdu
Full Professional
Punjabi
Full Professional
Hindi
Full Professional
Certification
- Google Ads Certification – Google.
Timeline
Marketing Director
Cubix
01.2023 - Current
Senior Manager of Marketing
Cubix
10.2021 - 12.2022
Regional Marketing Manager
Compass Group Canada
03.2019 - 09.2021
Senior Marketing Manager
Shoppers Drug Mart
12.2017 - 03.2019
Business Analytics Manager
Sears Canada
10.2016 - 11.2017
Marketing Consultant
Brock University & NOTL Public Library
10.2015 - 09.2016
Event Manager
Brock University
09.2013 - 09.2015
Master of Arts - Project Management
Fanshawe College
BBA - Marketing
Brock University
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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