Julio Arciniega
Lorraine,QC
Summary
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
Overview
19
19
years of professional experience
Work History
Amazon Marketplace Manager
Battat
10.2023 - Current
- Achieved departmental goals by developing and executing strategic plans and performance metrics.
- Drove operational efficiency through data-driven decision-making processes, leveraging analytics tools for informed strategy development.
- Reduced operational costs through comprehensive process improvement initiatives and resource management.
- Implemented innovative marketing campaigns that boosted brand awareness and generated significant sales leads.
- Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth.
- Managed and motivated employees to be productive and engaged in work.
- Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
- Improved marketing to attract new customers and promote business.
- Planned and budgeted accurately to provide business with resources needed to operate smoothly.
- Established team priorities, maintained schedules and monitored performance.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- So far I achieve to grow sales MOM over 5% just with Sponsored Campaigns.
Digital Campaign Manager and Analyst
Dorel Industries
04.2019 - 10.2023
- Boosted digital campaign engagement by implementing strategic targeting and segmentation techniques.
- Optimized campaign performance through continuous A/B testing and data-driven adjustments.
- Increased brand awareness with the creation of compelling content across multiple platforms.
- Maximized ROI on paid search campaigns with thorough keyword research and bid optimization.
- Implemented tracking systems to monitor campaign performance, ensuring accurate reporting and analysis.
- Reduced ad spend waste by consistently optimizing budgets across various channels and platforms.
- Stayed current on industry trends to inform future digital marketing strategies for maximum impact.
- Overcame challenges in campaign execution with proactive problem-solving skills and adaptability.
- Established clear KPIs for each campaign, aligning goals with overall business objectives.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Developed advertising tactics and implemented new solutions for increased brand awareness.
- Met or exceeded sales goals for Furniture / Mattress accounts by bringing in over $3 ROAS.
- Developed new analytical models that improved forecasting accuracy and reduced risk exposure.
- Researched and adopted new technologies to add value to existing offerings.
- Performed budget analysis to control expenditures and predict future budget needs.
- Generated reports detailing findings and recommendations.
- Developed and updated tracking spreadsheets for process monitoring and reporting.
Production Team Manager
Glutenberg
09.2018 - 03.2019
- Improved production efficiency by implementing lean manufacturing techniques and optimizing team workflows.
- Reduced production downtime by conducting regular maintenance checks and addressing equipment issues proactively.
- Enhanced product quality through rigorous monitoring of production processes and implementing necessary adjustments.
- Streamlined communication within the team, leading to increased collaboration and improved problem-solving capabilities.
- Managed daily production schedules, allocating resources efficiently to meet output targets consistently.
Digital Marketing Sales Coordinator
Digital Rocks
08.2016 - 01.2018
- Increased lead generation by implementing targeted digital marketing campaigns.
- Enhanced brand visibility through search engine optimization and content creation strategies.
- Boosted conversion rates by developing and optimizing landing pages for various marketing initiatives.
- Maximized return on ad spend with data-driven pay-per-click advertising campaigns.
- Developed successful email marketing campaigns for improved customer engagement and retention.
- Managed social media accounts to grow follower base, increase engagement, and drive website traffic.
- Collaborated with creative team members to design visually appealing and effective digital ads for various platforms.
- Analyzed web analytics data to optimize website performance and user experience, resulting in increased conversions.
- Coordinated cross-functional teams to execute integrated digital marketing projects within budget and on schedule.
- Implemented A/B testing methods to improve overall campaign performance across various channels continuously.
- Optimized organic search rankings through keyword analysis, content optimization, and backlink development strategies.
- Monitored competitor activity to identify trends, respond quickly to market changes, and maintain a competitive edge in the industry.
- Created and managed social media campaigns to increase brand engagement.
- Continually maintained and improved company's reputation and positive image in markets served.
- Coordinated with design and media teams to develop high-quality creative assets.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Optimized email campaigns to increase open and click-through rates.
- Improved website visibility through development and implementation of SEO strategies.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Digital Sales Manager
GQ Magazine
09.2013 - 08.2016
- Increased digital sales revenue by developing and implementing effective online marketing strategies.
- Developed strong relationships with key clients, leading to increased repeat business and long-term partnerships.
- Implemented data-driven decision-making processes to optimize digital sales strategies based on analytics insights.
- Created and executed targeted email campaigns for lead generation and conversion, driving significant increases in new customer acquisition.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that combined traditional and digital media efforts, boosting overall sales performance.
- Negotiated strategic partnerships with key industry influencers to increase brand visibility and drive more traffic to company website or e-commerce platform.
- Boosted online presence of products/services through influencer collaborations and strategic partnership deals.
- Ensured consistent brand messaging across all digital channels by working closely with creative, content and marketing teams.
- Monitored campaign progress through data-driven metrics to adjust strategies in real-time for optimal results.
- Built relationships with customers and community to establish long-term business growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Compiled and analyzed data to determine approaches to improve sales and performance.
Digital Sales Manager
Impaktu
06.2010 - 09.2013
- Increased digital sales revenue by developing and implementing effective online marketing strategies.
- Developed strong relationships with key clients, leading to increased repeat business and long-term partnerships.
- Implemented data-driven decision-making processes to optimize digital sales strategies based on analytics insights.
- Trained junior team members in best practices for digital sales strategy development and execution, elevating their skills and contributions to the team''s success.
- Conducted regular market research to identify emerging trends, technologies, and competitors within the digital landscape, informing future strategies for continued growth.
- Improved conversion rates through A/B testing webpages layouts while using CRO techniques; resulting in higher revenues.
- Monitored campaign progress through data-driven metrics to adjust strategies in real-time for optimal results.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Digital Sales Executive
El Economista
05.2010 - 06.2012
- Developed strong client relationships for increased loyalty and repeat business through personalized outreach efforts.
- Maximized return on investment with data-driven analysis, optimizing digital advertising campaigns to enhance overall performance.
- Expanded market share by identifying new business opportunities and effectively pitching customized digital solutions.
- Collaborated closely with cross-functional teams to ensure successful campaign execution, resulting in higher client satisfaction levels.
- Increased average deal size by upselling additional services and presenting comprehensive digital packages tailored to client needs.
- Provided exceptional customer service, addressing concerns promptly and ensuring timely resolution, boosting overall client satisfaction.
- Negotiated contracts skillfully securing favorable terms, contributing to long-term profitability of the organization.
- Managed a diverse portfolio of clients across various industries, demonstrating adaptability and versatility in customizing solutions for unique needs.
- Made outbound calls to existing customers to upsell advertising packages.
- Created and presented media and advertising packages to prospective customers.
- Prepared and delivered sales presentations to businesses to sell new advertising programs.
Digital Account Manager
Ariadna Agency
04.2007 - 05.2010
- Increased client satisfaction by developing and implementing strategic digital marketing campaigns tailored to their needs.
- Streamlined internal processes for improved efficiency in managing multiple digital accounts simultaneously.
- Collaborated with cross-functional teams to deliver high-quality digital content that resonated with target audiences.
- Led successful campaign launches by coordinating efforts across various departments ensuring timely delivery of assets and materials required for implementation.
- Managed budgets effectively, ensuring optimal allocation of resources to achieve desired results without exceeding client spend limits.
- Managed client expectations by setting realistic goals and delivering results within agreed-upon timelines.
Content Creator
El Palacio De Hierro
11.2005 - 04.2007
- Secured higher search engine rankings with a data-driven approach to keyword research and optimization efforts.
- Enhanced overall content quality by providing thorough editing services for internal documents, marketing materials, and web copy.
- Wrote quality content for clients, enabling site visitors to quickly obtain information.
- Managed competing deadlines with efficiency.
E-Commerce Assistant
Hotel Presidente Intercontinental
01.2005 - 07.2005
- Boosted online sales by creating and implementing effective e-commerce strategies.
- Enhanced customer satisfaction by managing and resolving all order-related issues promptly.
- Integrated photographs of merchandise into corporate e-commerce software.
Education
Bachelor - Marketing
Universidad De La Comunicación
Mexico City08.2005
Skills
- Strategic Planning
- Budget Control
- Team Leadership
- Lead Generation
- Project Planning
- Problem-Solving
- Analytical Thinking
- Task Prioritization
- Positive Attitude
- Problem-solving abilities
- Goal Setting
- Business Analysis and Reporting
Languages
English
Full Professional
French
Professional Working
Spanish
Native or Bilingual
Timeline
Amazon Marketplace Manager
Battat
10.2023 - Current
Digital Campaign Manager and Analyst
Dorel Industries
04.2019 - 10.2023
Production Team Manager
Glutenberg
09.2018 - 03.2019
Digital Marketing Sales Coordinator
Digital Rocks
08.2016 - 01.2018
Digital Sales Manager
GQ Magazine
09.2013 - 08.2016
Digital Sales Manager
Impaktu
06.2010 - 09.2013
Digital Sales Executive
El Economista
05.2010 - 06.2012
Digital Account Manager
Ariadna Agency
04.2007 - 05.2010
Content Creator
El Palacio De Hierro
11.2005 - 04.2007
E-Commerce Assistant
Hotel Presidente Intercontinental
01.2005 - 07.2005
Bachelor - Marketing
Universidad De La Comunicación
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