Julie Wilson

• Supervised the post-merger client migration and integrated Blockthrough tech stack for Tier 1, Fortune 500 clients, and prominent online DSPs. The outcome was a significant yearly increase in net revenue totaling over $12M.
• Facilitated successful client onboarding, platform adaptation, and engagement through effective collaboration with internal and external stakeholders. Delivered training and support on platform best practices, leading to an impressive 80% satisfaction rate.
• Coordinated with cross-functional departments, including sales, engineering, and marketing, to identify and resolve the root cause of common client grievances, leading to reduced customer attrition.

• Exceeded expectations, achieving a 120% increase in net new client acquisition and revenue for four straight quarters.
• Utilized competitive and market information to effectively promote additional product offerings, enhancing client satisfaction and retention.
• Collaborated cross-functionally to enhance product performance, resolve platform technical issues, and address client concerns effectively.

• Boosted client retention by implementing effective performance improvement strategies, yielding an overall retention rate above 80% and generating an increase in revenue exceeding $1.14M.
• Enhanced the overall customer experience by incorporating feedback into improvement initiatives.
• Advocated for customer needs and requirements within the company, offering valuable insights and feedback to shape product roadmap decisions and promote customer-focused solutions.

Limitless Capital

• Implemented customer service teams, procedures, and best practices, increasing subscription retention and revenue growth for SaaS B2C offerings.
• Implemented affiliate marketing strategies, leading to substantial increases in user growth.

Etology:

• Spearheaded development of an efficient, web-based advertising platform built on OpenX and CDN architecture
• Managed establishing and implementing the Advertising Operations team, supervising training and developing process documentation.

• Managed the website and backend revamp of niche websites resulting in users experiencing an enhanced interface leading to higher revenue generation.
• Managed migration of ad server from Open-X to Traffic Junky’s proprietary cloud-based platform for new publishers / websites acquired by parent company
• Achieved a 34% increase in revenue through the implementation of monetization processes for unsold display inventory across multiple streams.