Julie McClure
Summary
A visionary executive, entrepreneur, venture investor and consultant with deep passion and expertise in the consumer & retail sectors. Julie's superpower is identifying big trends, emerging investment opportunities and important value propositions for clean and natural living (health, wellness, beauty, and longevity sectors).
Overview
25
25
years of professional experience
Work History
Advisory Board Member
UCLA, PRICE CENTER FOR ENTREPRENEURSHIP & INNOVATION
Los Angeles
2020.02 - Current
- Active board member, judge at MBA case and start-up competitions, speaker at Velocity Summit, and mentor to MBA students
Founder & CEO
HELLO.ME
Los Angeles
2018.01 - 2022.12
- Pioneered the Femtech space with a direct-to-consumer lifestyle brand focused on hormonal balance through innovative, science-backed natural supplement products
- Recognized as Top 150 Global Leader in Femtech (Femtech Analytics, 2021)
- Raised US $4MM in seed capital
- Within 12 months post launch: $1.1MM in rev. ($100k monthly RR by month 6), 1,600+ verified customer reviews (4.6 avg. stars), top decile customer subscription retention rates (months 1 - 3: 97%, 86%, 74%), launched AI-based Hormone Hotline with 50% conversion rate; built distribution list of 24k emails + 7k SMS
- Built social community: 277k followers on Tik Tok (@hellome_co) and 11k on Instagram (@hellome.co)
- Featured speaker for female founder panels and notable media
Managing Partner
PATERSON PARTNERS VENTURES
Toronto
2018.01 - 2019.12
- Vetted, conducted due diligence and structured early-stage investments across technology, cannabis, consumer and retail, and fintech
- Board member and advisor to CEOs. Developed growth strategies, evaluated M&A deals, and recruited key talent
- Led capital raising initiatives including go-public and private capital transactions
- Developed & managed team of investment professionals and support staff and led recruiting
Strategy Consultant
PRIVATE COMPANIES AND FAMILY OFFICES
Toronto
2014.07 - 2018.12
- Contract-based C-suite advisor for venture capital firms, early stage companies, and growth companies in consumer and retail, technology, health amd wellness, beauty, CPG, food and beverage, hospitality and travel, and femtech
- Develop and execute strategic growth plans, business development initiatives, and capital raising
- Partner with founders, CEOs, and Board of Directors to advise on organic and acquisitive growth, secure strategic partnerships, and plan capital raises
Founder & CEO
BENOURISHED
Toronto
2010.09 - 2014.06
- Pioneered the Canadian cold-pressed and raw food industry with branded health food company selling raw, vegan, cold-pressed juices, superfood smoothies, snacks, & raw food detox programs (direct-to-consumer and through retail)
- First to build Canadian distribution channel for the category of products and to launch into national and regional grocery, specialty retail and natural food store channels
- Developed line of over 50 SKUs of gluten-free superfood products and built demand for embryonic category, building revenues to $1MM in first year ($7 average unit price)
- Raised $2MM in seed financing and an additional $3MM from retail investors in a subsequent reverse-takeover transaction on TSX Venture Exchange
- Ran go-public process including negotiations, legal & financials (e.g., 3-year audit in 3 months)
- Spearheaded extensive R&D, extending industry-standard 3-day shelf-life to 28 days
- Featured in notable Canadian media outlets: CBC (Dragon’s Den), The Global Morning Show, Breakfast TV, ET Canada, The Marilyn Dennis Show, Chatelaine, Hello! Canada, Flare, The National Post, Toronto Life, The Toronto Star, The Huffington Post
Vice President
MORGAN STANLEY
Toronto
2005.03 - 2008.03
- Developed and managed Morgan Stanley Canada's top tier hedge fund, mutual fund, and pension fund clients - 15 accounts, 50% of the Canadian equity trading revenues
- Created tailored U.S. and global equity investment ideas and sold U.S. and global stocks, initial public offerings, and secondary offerings to institutional clients
- Increased equity-trading revenues by 60% and total account revenue by 100% in 12 months
- Achieved Top Tier Equity Sales Ranking status for North America
Assistant Vice President
OMERS PRIVATE EQUITY
Toronto
2003.01 - 2005.03
- Private equity (generalist) and infrastructure investor (Public Private Partnerships, or P3 deals)
- Evaluated investment opportunities, led due diligence, structured deals, and presented investment memorandums to the board (e.g., for companies with $50MM - $300MM in revenue)
- Led transactions including several specialty retail businesses + a $400MM P3 deal
- Screened and modeled buyout candidates, structured investments, managed due diligence and investment committee processes, and negotiated final deal docs
- Developed growth strategies for portfolio companies (acquisitive & organic) and led M&A due diligence and deal processes
Senior Analyst - Investment Banking
MORGAN STANLEY
New York
2001.07 - 2002.08
- First and only 3rd year analyst (globally) selected to work directly with the Co-Presidents of the Global Institutional Securities business and their leadership team, overseeing global equities, fixed income, investment banking, and infrastructure
- Developed internal & competitor analyses, evaluated strategic opportunities, and spearheaded global Managing Director operational initiatives
- Developed the annual global budget
- Partnered with executive team to develop $300MM+ Employee Private Equity Fund (Fund of Funds)
Investment Banking Analyst
MORGAN STANLEY
New York
1999.07 - 2001.07
- Only Canadian student recruited for the 2-year global analyst program in New York
- Mergers, acquisition and restructuring transactions with a concentration in consumer & retail: fashion, CPG, specialty retail, department stores, e-commerce, and drug stores
- Deal Highlights: Hostile defense, $1.3B national department store; acquisition, $300MM specialty retail business; leveraged buyout, $2.6B drug store
Education
Honors Business Administration - Business Management
Ivey Business School
London, ON06.1999
Bachelor of Science - Biology
University of Ottawa
Ottawa, ON06.1997
Some College (No Degree) - Naturopathic Medicine
Canadian College of Naturopathic Medicine
Toronto, ONSkills
- Strategy
- Venture Capital Investing
- Leadership
- Innovation
- Business Development
- Brand Building
- Team Building
- Growth Marketing
- Capital Raising
- Consumer Industry Expert
Timeline
Advisory Board Member
UCLA, PRICE CENTER FOR ENTREPRENEURSHIP & INNOVATION
2020.02 - Current
Founder & CEO
HELLO.ME
2018.01 - 2022.12
Managing Partner
PATERSON PARTNERS VENTURES
2018.01 - 2019.12
Strategy Consultant
PRIVATE COMPANIES AND FAMILY OFFICES
2014.07 - 2018.12
Founder & CEO
BENOURISHED
2010.09 - 2014.06
Vice President
MORGAN STANLEY
2005.03 - 2008.03
Assistant Vice President
OMERS PRIVATE EQUITY
2003.01 - 2005.03
Senior Analyst - Investment Banking
MORGAN STANLEY
2001.07 - 2002.08
Investment Banking Analyst
MORGAN STANLEY
1999.07 - 2001.07
Honors Business Administration - Business Management
Ivey Business School
Bachelor of Science - Biology
University of Ottawa
Some College (No Degree) - Naturopathic Medicine
Canadian College of Naturopathic Medicine
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