Julie Kraus

Scope: Responsible for end-to-end operational processes across Group Marketing (Digital, Creative Services, Workfront project management system) supporting 8000 marketing projects annually.

• Operational Leadership & Efficiency Gains: Spearheaded department-wide process improvements through the Practical Process Improvement (PPI) team, resulting in 4,901 hours saved (4% efficiency gain) in one quarter. Led the implementation of a billing process saving 308 hours annually, increasing visibility and accuracy for internal teams and clients.
• Marketing Data & Performance Analytics: Implemented performance tracking systems and established KPIs to enhance data analysis, facilitate informed decision-making, and optimization across the marketing lifecycle.
• Financial Oversight: Responsible for Creative Services billing up to $5.2M annually, driving accuracy, transparency, and efficiency across operations and maintaining the integrity of the budget. Identified service level offerings with high forfeited chargebacks, uncovering $900K in lost revenue; optimized offerings to align with customer demand, recover costs, and reduce revenue leakage.
• Marketing Systems & Project Management: Collaborated with cross-functional team to implement an optimized reface of the Workfront project management platform, streamlining end-to-end creative marketing workflows from asset creation to deployment, enhancing the customer experience. Implemented scalable Capacity Planning and Prioritization System.
• Cross-Functional Alignment & Communication: Developed and facilitated a marketing priority board and daily production meetings to ensure alignment across Creative Services including Art Directors, Copywriters, designers, Program Managers, and Digital. Functioned as a key liaison for executive communications to ensure consistent and strategic messaging.
• Change Management & Transformation: Streamlined marketing processes for improved efficiency and cost savings. Played a central role in integrating marketing operations teams into a unified support model. Led the transformation of the video and print department, streamlining processes and aligning workflows and roles with broader marketing strategies—reducing touchpoints and minimizing vendor errors.
• Partnership Development: Established strong relationships with key industry influencers, amplifying brand reach through strategic partnerships and vendor management.
• Leadership & Team Development: Managed and developed a cross-functional team of 18 (producers, Project managers, traffic leads, coordinators), fostering a strong culture, advancing skillsets, and driving multiple internal promotions through clear career pathways.

Scope: Led team of 12 project coordinators/traffic schedulers, overseeing the execution of 500+ creative and marketing projects daily. Owned end-to-end daily operations across Creative Services.

• Production Scheduling & Prioritization: Owned daily task prioritization for Creative Services, ensuring efficient scheduling, high quality, and on-time delivery of all production assets.
• Workflow Ownership & Optimization: Designed, implemented, and continuously improved end-to-end workflows and best practices for the Traffic and Creative Services teams, resulting in streamlined operations and enhanced cross-functional alignment.
• Operational Strategy & Reporting: Implemented and analyzed real-time project and capacity reports across Creative Services and Marketing Program Management to optimize resource allocation, manage team workload, and proactively resolve potential bottlenecks.
• Process Development & Standardization: Established and maintained scalable team processes, agency standards, and service-level agreements (SLAs); consistently communicated operational updates across the broader Creative Services and Marketing team. Established and maintained team RACI for Traffic, Producers, Project Managers, and Marketing Program Managers
• Talent Development: Recruited, trained, and mentored team members with a focus on performance feedback, skill development, and career progression—successfully elevating traffic coordinator roles to project management-level responsibilities. Accomplished an improved culture, partnership, and team member promotions.
• Cross-Functional Collaboration: Partnered closely with Marketing Program Managers to guide marketing initiatives through the creative production pipeline, ensuring alignment with strategic business goals.
• ·Creative Project Oversight: Directed the full lifecycle of creative production, from intake through delivery, including timeline creation, resource coordination, and task prioritization across teams.
• Financial Management: Managed monthly and quarterly billing processes for Creative Services, billing up to $5 million annually, ensuring adherence to accounting best practices and maintaining budget integrity.
• Communication & Stakeholder Management: Served as the central liaison between internal stakeholders and creative teams, providing ongoing status updates, resolving production challenges, and maintaining transparency.

Scope: Owned end-to-end traffic operations and processes.

• Leadership & Team Management: Led a team of 8 project coordinators/traffic schedulers, overseeing the execution of 500+ creative and marketing projects daily.
• Talent Development: Recruited, trained, and mentored team members with a focus on performance feedback, skill development, and career progression.
• Production Scheduling & Prioritization: Owned daily task prioritization for Creative Services, ensuring efficient scheduling, high quality, and on-time delivery of all production assets.
• Workflow Ownership & Optimization: Designed, implemented, and continuously improved end-to-end workflows and best practices for the Traffic and Creative Services teams, resulting in streamlined operations and enhanced cross-functional alignment.
• Operational Strategy & Reporting: Analyzed real-time project and capacity reports across Creative Services and Marketing Program Management to optimize resource allocation, manage team workload, and proactively resolve potential bottlenecks.
• Process Development & Standardization: Established and maintained scalable team processes, agency standards, and service-level agreements (SLAs); consistently communicated operational updates across the broader Creative Services and Marketing team.
• Cross-Functional Collaboration: Partnered closely with Marketing Program Managers to guide marketing initiatives through the creative production pipeline, ensuring alignment with strategic business goals.
• Creative Project Oversight: Directed the full lifecycle of creative production, from intake through delivery, including timeline creation, resource coordination, and task prioritization across teams.
• Financial Management: Managed monthly and quarterly billing processes for Creative Services, billing up to $5 million annually, ensuring adherence to accounting best practices and maintaining budget integrity.

• High-Volume Project Management: Oversaw 150+ marketing and creative projects daily, ensuring seamless execution and consistently achieving 100% on-time delivery through rigorous deadline enforcement and workflow oversight.
• End-to-End Project Ownership: Managed projects from initiation to completion, including timeline development, resource allocation, workflow optimization, and monthly billing up to $50K, contributing to streamlined operations and financial accuracy.
• System Implementation & Optimization: Collaborated with development and implementation teams to successfully roll out Workfront, a new project management system, driving adoption and improving visibility, collaboration, and reporting across teams.

• Increased customer reach by identifying, planning, and implementing best marketing practices.

• Managed all people and operations of offshore and local call center.
• Coordinated supportive services, between, Call Center, Lead Team, clients, customers, and vendors, through organized weekly and monthly meetings.
• Reported trends and developments to Management and affiliates using spreadsheet reports.
• Resolved issues and disputes involving all employees and reported to C level Management.
• Identified and removed barriers to successful fulfillment of monthly allocation.
• Created, implemented, coordinated, and facilitated any new projects to improve quality and revenue in performance.
• Created and tracked monthly and annual budget.
• Researched and communicated with vendors for pricing, quality, and origination of leads.
• Maintained all record keeping on a customized software program and through Microsoft Excel.
• Interpreted industry changes and specifications, company policy, and procedures for team members and affiliates.
• Created and led trainings on newly implemented policies, identified gaps, quality improvement, and industry-wide changes.
• Built and analyzed performance reports by collecting and summarizing data and identifying current trends and areas of opportunity.
• Prepared weekly and annual reports of lead conversions and profit margins for our Lead Vendors, and purchased leads based on budget, quality and conversion for our customers.

• Qualified current and future business needs of clients to streamline recruitment efforts by understanding the work environment and culture.
• Utilized internal database, and other forms of networking to thoroughly source and manage all recruitment activity, providing an efficient process for clients.
• Identified technical consultant’s needs and assisted in finding and ensuring relevant opportunities to obtain career goals by building and maintaining relationships.
• Guided identified candidates through the entire recruitment process, including pre-screening, negotiating pay, and professional reference checks, to provide clients with quality placements.
• Managed and scheduled the interview process for candidates and hiring managers to quickly and efficiently move the process from identifying the qualified candidate, to on-boarding.
• Built and managed relationships with consultants and clients on a routine basis, and resolved any issues through effective communication, feedback, coaching/training, and creative problem solving.
• Enforced end of contract dates and early terminations, with off-boarding, exit references and re-deploying contractor, and/or off-boarding associated with going direct with client.
• Internally coached and trained new recruiters to assist in quickly impacting business.

• Promoted from Admissions Representative to Student Success Adviser based on high performance.
• Successfully managed a dual role, on-boarding new students while simultaneously managing a continuing student body through successful completion of classes and programs, and on-boarding of re-entry of students.
• Interviewed potential students and current students to meet admission criteria and continuous enrollment criteria, scheduled all courses, to ensure continuous success in obtaining his/her degree.
• Enforced accountability for current and prospective students, by establishing strong relationships, identifying needs, and routine outreach.
• Improved team business relations by generating reports, presenting morning meetings, and encouraging team success.
• Demonstrated innovative problem solving skills to overcome daily obstacles and assist students in continued success from point of inquiry to graduation.

• Promoted from Admissions Representative to Student Success Adviser based on high performance.
• Successfully managed a dual role, on-boarding new students while simultaneously managing a continuing student body through successful completion of classes and programs, and on-boarding of re-entry of students.
• Interviewed potential students and current students to meet admission criteria and continuous enrollment criteria, scheduled all courses, to ensure continuous success in obtaining his/her degree.
• Enforced accountability for current and prospective students, by establishing strong relationships, identifying needs, and routine outreach.
• Improved team business relations by generating reports, presenting morning meetings, and encouraging team success.
• Demonstrated innovative problem solving skills to overcome daily obstacles and assist students in continued success from point of inquiry to graduation.