Julie Kim
Toronto,ON,
Summary
Highly-motivated Digital Brand Marketer well-versed in managing teams and planning digital marketing strategies targeted on brand promotion on various digital platforms. Strong skills in digital marketing management and campaign development with demonstrated record of success in launching a brand new product during the pandemic resulting in multi-million dollar profit. Ready to take on new challenges offering strong work ethics, adaptability, and exceptional interpersonal skills, able to work unsupervised and quick to master new skills.
Overview
6
6
years of professional experience
Work History
Brand Manager - Ecommerce and Digital Marketing
AIRGILL (UNION CNS)
Seoul, South Korea
01.2021 - 12.2023
- Managed all aspects of website design, development, and content production for online platforms.
- Arranged appropriate external resources for SEO and SEM optimization, and analytics tracking for multiple ecommerce websites.
- Collaborated with internal teams including designers, developers, marketers, salespeople and executives to create comprehensive branding initiatives for a brand new product launch.
- Scheduled, monitored, analyzed and reported multiple social media platforms simultaneously by using a social media scheduling tool to ensure efficient social media operations between multiple users in digital marketing team.
- Monitored online reviews and feedbacks from customers across social media channels to identify areas of improvement for product offerings.
- Developed promotional campaigns that included email marketing blasts as well as advertising on popular search engine websites such as Instagram or Facebook Ads.
- Oversaw creative direction of multimedia assets used in campaigns including promotional videos or images.
- Reviewed contracts related to partnerships formed with influencers and celebrities involved in promotions.
- Planned, developed and led negotiations of key business partnerships.
- Interviewed, hired, and trained talented individuals to add value to marketing team.
Research Analyst Internship
Canada Protection Plan
Toronto, ON
04.2020 - 08.2020
- Conducted research on the latest insurance trends in the industry to identify new opportunities for product development.
- Researched competitive rates offered by other insurers and made recommendations based on findings.
- Participated in presentations given by other international insurance companies such as Samsung Insurance regarding their services or products related to insurance operations.
- Advised senior management and directly reported to the CEO on strategies for minimizing operational costs associated with providing insurance coverage.
- Followed all company procedures to keep data confidential within company database.
- Organized information by using spreadsheets, databases or word processing applications.
Translator and Interpreter
Cushman & Wakefield Inc.
Toronto, ON
09.2017 - 12.2019
- Translated documents from English to Korean and vice versa for various clients in international commercial real estate.
- Interpreted conversations between Korean-speaking clients and English-speaking clients.
- Accompanied Cushman & Wakefield's international commercial real estate team aboard to conduct consecutive and simultaneous interpretation at business meetings and at major international conferences including ICSC Las Vegas and MIPIM Cannes.
- Proofread and translated documents between languages before submitting them to the client for review.
Education
Bachelor of Arts and Science - Political Science & East Asian Studies
University of Toronto
Toronto, ON06-2021
Skills
- Social Media/E-Commerce: Instagram, Facebook, Youtube, Etsy, Shopify, Paypal, Naver, Coupang, Gmarket and etc
- Social Media Management: Sprout Social and Buffer
- Communications: Google Doc and Google Sheets
- Creative Direction on Social Media Content
- Paid Social Media Advertising
- Detail Oriented and Creative Problem-Solving
- Experience in E-Sports: Community Engagement with Korean Starcraft Community
Languages
English
Native/ Bilingual
Korean
Native/ Bilingual
Affiliations
- E-Sports: Volunteered as an event organizer member at Korean Starcraft Community Charity Event in 2016.
Timeline
Brand Manager - Ecommerce and Digital Marketing
AIRGILL (UNION CNS)
01.2021 - 12.2023
Research Analyst Internship
Canada Protection Plan
04.2020 - 08.2020
Translator and Interpreter
Cushman & Wakefield Inc.
09.2017 - 12.2019
Bachelor of Arts and Science - Political Science & East Asian Studies
University of Toronto
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