Julie Houle
Sylvan Lake
Summary
A highly accomplished, results-oriented sales professional working at the cutting edge of sales leadership, strategic planning, and prospect engagement to drive class-leading business development and revenue growth. A notable capacity for defining client needs and translating them into targeted solutions that promote satisfaction and retention is underpinned by an aptitude for steering multiple complex sales workflows to timely and accurate completion. Showcased a high level of energy and commitment, combined with enthusiasm and a positive attitude to simultaneously handle multiple complex sales cycles. Superior communication and interpersonal skills (Fluent in French & English) facilitate strong consultative relationships at all levels and engender a leadership environment that is conducive to motivation, goal attainment, and continuous improvement.
Overview
13
13
years of professional experience
Work History
Regional Sales Manager
DKD Vehicle Wash Supplies & Service
08.2024 - Current
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
- Developed a successful sales team through rigorous coaching, performance management, and ongoing training.
- Developed and maintained positive relationships with clients in assigned sales territories.
- Conducted product demonstrations and presentations to potential clients to capture more sales.
- Finalized sales contracts with high-value customers.
- Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
Inside Sales and Customer Service Western Canada
Decibel Cannabis Company
07.2023 - Current
- Cultivated and strengthened customer relationships to drive revenue growth.
- Negotiated prices, terms of sale and service agreement to close transactions.
- Delivered superior customer support to improve account retention rate.
- Worked in conjunction with outside sales representative to maintain and grow product sales.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
- Resolved customer inquiries, questions and concerns to consistently offer quality service and meet performance benchmarks.
- Provided outstanding service to new and long-standing customers by attending closely to concerns and developing solutions.
Education and Business Consultant
Greentone
01.2024 - 07.2024
- Developed business strategies by conducting comprehensive market research and competitor analysis.
- Increased client satisfaction by implementing tailored solutions for their unique business needs.
- Performed as consultant for startup business in areas of marketing, logistics, and training to various behavioral healthcare service professionals.
- Delivered successful projects within tight deadlines, ensuring consistent client satisfaction and timely project completion.
- Established and maintained relationships with key stakeholders for growth opportunities and successful partnerships.
- Led process improvement initiatives that resulted in streamlined workflows and increased overall efficiency within the organization.
- Established strong client relationships through excellent communication and negotiation skills to secure long-term contracts.
National Sales Manager
Route 1 Agency
07.2022 - 07.2023
- Tracked KPIs, optimized strategies and reported on success of different campaigns, initiatives and events.
- Built and deployed pricing models to optimize product lines.
- Oversaw budgets, developed strategic plans and built partnerships to enhance growth and profits.
- Directed branding, sales enablement and PR strategies to support implementation of comprehensive marketing strategies.
- Motivated and mentored employees to increase knowledge, skills and career potential within company.
- Facilitated improvement in sales outcomes by holding performance evaluations to assess team members' strengths and weaknesses and counsel on improvement strategies.
- Spearheaded implementation, execution and growth of business channel partner program.
- Used change methodologies to increase sales and led projects for increased productivity.
- Diversified and strengthened plans for increasing market share, penetration and customer engagement.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
- Coached, developed and motivated team to achieve revenue goals.
- Managed creation of marketing materials, collateral and sales support tools.
- Formulated and launched marketing and promotional campaigns to maximize profits.
- Collected and analyzed market research data for use in forecasting.
Territory Sales Manager
Central Alberta, MediPharm Labs
02.2022 - 07.2022
- Served as the territory sales manager, developing and executing strategic marketing and promotional initiatives to drive sales growth
- Led sales teams to achieve unmatched results by training them on key sales techniques
- Developed and expanded territory through prospecting and lead generation, thus increasing the customer base and exceeding sales quotas
- Provided a professional and excellent level of customer service to existing and new clients
- Increased territory sales by 15% within the first 60 days
- Revised and implemented sales strategies/Techniques and ensured proper training of all employees
- Devised strategies and led the team to generate new business that accounted for 50% of the market
- Successfully mentored and coached individual managers and employees, on a variety of topics, to improve their daily productivity, which accounted for 50-60 % of time worked
- Aided in developing an entirely on-line based training program to aid in educating our sales associates to deliver quality customer service and to increase their generated revenue
- Assisted in developing the company's online and social media presence to increase visibility and grow the brand
- Created an in-depth territory analysis presented to upper management to identify opportunities to expand market share.
Provincial Sales Manager
Other People's Pot
07.2021 - 02.2022
- Complex multifaceted role encompassing leadership, relationship management, and sales development functions; driving business performance and sustainable growth
- Spearheaded day-to-day sales operations, promoting a culture of quality, client-focused service, and continuous improvement
- Applied sales experience, knowledge, and expertise to act as the subject matter expert, contributing to growing sales in AB by creating brand awareness, recognition, and trust
- Solely managing all licensed cannabis retailers in Alberta and Saskatchewan
- Recognized for increasing sales revenue by 50% in the first 60 days
- Created the sales GTM strategy, resulting in improved margins, deeper market penetration, and ROI on marketing/sales investments
- Established promotional strategies and calendars to grow retail sales by 50% in 2021
- Generated double and triple sales in new revenue, through identifying and securing new customers in emerging markets
- Developed beneficial professional networks and partnerships to gain insight and campaign support resulting in long-term business relationships
- Trained and educated retail store staff and supplied them with all the marketing tools/materials necessary to drive the business
- Monitored their performance to ensure that the product merchandising standards were upheld and consistent with the company's goals
- Boosted brand awareness, implement promotional campaigns and employ sales tactics for cannabis
- Broadened territories and negotiated successful contracts by seeking out new clients and utilizing leadership skills
- Provided exceptional customer service by developing and maintaining strong relationships with prospects and key accounts.
- Prospected for new business using databases and other strategies to generate sales.
Provincial Sales Representative
Stigma Grow, Red Deer County
05.2020 - 07.2021
- Solely managing all licensed cannabis retailers in Alberta and Saskatchewan, becoming Stigma Crow’s very first Sales Representative for the entire country
- Independently established and organized daily sales activities, consistently met and exceeded sales goals
- Closed 1200 accounts of new business in 2020 and generated $500,000 - $1 million a month in revenue
- Drove account growth and profitability by assessing and building on areas of momentum, capitalize on product/pricing opportunities, and course-correct with innovative sales tactics to improve sales performance within the account
- Met and most often exceeded monthly sales goals by 20%
- Developed outreach initiatives that increased sales by over 25% every sales period
- Maintained 100% authorized distribution of all required products in assigned territory
- Innovative promotional strategies and product placement to grow retail sales by 50% in 2020
- Prospected for new business and analyzed sales potential to develop sales contact opportunities
- Assessed key targets for strategy implementation and market share growth
- Conceptualized and implemented an effective call plan through reporting tools to achieve territory goals
- Planed and organized pop-ups to enhance marketing and sales rollouts
- Represent and educate retail store staff on the features and benefits of the company's products and obtain prime merchandising opportunities
- Built meaningful relationships with the retail channel, as well as within various community organizations, including directly with consumers, to expand awareness of the company's products within the market.
Budtender
Stigma Grow (Indicative Collections)
09.2019 - 05.2020
- Provided customers with detailed explanations of different products while following laws and regulations for selling retail cannabis
- Used product knowledge, sales abilities, and customer relations skills to drive substantial sales increases
- Boosted customer repeat rate to 60% in the first fiscal quarter and maintained it
- Organized store merchandise racks and displays to promote and maintain visually appealing environments
- Promoted customer loyalty and consistent sales by delivering friendly service and knowledgeable assistance.
- Created positive and healthy customer interactions to align with company core values.
- Advised customers regarding safety measures necessary for cannabis consumption.
- Oversaw sale of merchandise such as flowers, concentrates and edibles.
- Executed customer-first culture through thoughtful communication and comprehensive product knowledge.
Studio owner/Teacher
Selfull Yoga
01.2012 - 05.2020
Facilitator
Lakeview Parentlink Center
01.2016 - 06.2019
Education
High School Diploma -
Diploma - Digital Marketing
Digital Marketing Academy of Canada
06.2021
QCW & Sell Safe -
01.2019
Diploma - Broadcasting
The Academy Of Broadcasting
01.2007
Skills
- Account Retention
- KPI Tracking
- Key Account Management
- Performance Improvements
- Detail-Oriented
- Advertising Campaigns
- Time Management
- Salesforce Software
- Decision Making
- Relationship Building
- Customer Complaint Resolution
- Revenue and Sales Projections
- Product Marketing
- Sales Expertise
- Sales leadership
- Customer service
- Strategic planning
- Business development and planning
Education and Training
Winnipeg
Contact
Sylvan Lake, AB T4S1Z2
Languages
English
Native or Bilingual
French
Native or Bilingual
Timeline
Regional Sales Manager
DKD Vehicle Wash Supplies & Service
08.2024 - Current
Education and Business Consultant
Greentone
01.2024 - 07.2024
Inside Sales and Customer Service Western Canada
Decibel Cannabis Company
07.2023 - Current
National Sales Manager
Route 1 Agency
07.2022 - 07.2023
Territory Sales Manager
Central Alberta, MediPharm Labs
02.2022 - 07.2022
Provincial Sales Manager
Other People's Pot
07.2021 - 02.2022
Provincial Sales Representative
Stigma Grow, Red Deer County
05.2020 - 07.2021
Budtender
Stigma Grow (Indicative Collections)
09.2019 - 05.2020
Facilitator
Lakeview Parentlink Center
01.2016 - 06.2019
Studio owner/Teacher
Selfull Yoga
01.2012 - 05.2020
Diploma - Digital Marketing
Digital Marketing Academy of Canada
QCW & Sell Safe -
Diploma - Broadcasting
The Academy Of Broadcasting
High School Diploma -
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