Julie Fordyce
Guelph
Summary
Driven marketing and operations leader with over 20 years of providing unsurpassed customer service.
Expert in strategic marketing successfully achieving ambitious sales targets, notably a $29mil goal with Royal Brinkman Canada Inc.
Overview
21
21
years of professional experience
Work History
Marketing, Operations Manager
Royal Brinkman Canada Inc.
01.2008 - Current
- Adapted international brand of parent company (NL) for launch of first North American branch.
- Transitioned company through acquisition and successfully maintained loyalty of customers and staff by staying true to brand identity and core company values.
- Successfully develop and execute annual marketing plan to drive ambitious sales targets ($29mil in 2024).
- Oversee development, launch and maintenance of B2B website. Responsible for all digital content.
- Manage and oversee workflow of multiple departments to maximize productivity and ensure impeccable customer service.
- Continuously amplifying brand and improve company's reputation and positive image in markets served.
Territory Sales Manager
Engage Agro Corp.
01.2004 - 12.2008
- Prospected and nurtured customers relationships and implement various methods of increasing sales and close rates in highly competitive territory.
- Successful application of all aspects of sales process and face to face selling (end user and distribution level).
- Provided exemplary customer service and before-and-after sales support.
- Regularly conducted sales presentations and promoted products and programs at all industry events in territory.
Education
Master of Science - Environmental Biology
University of Guelph
Guelph, ON04.1995
Bachelor of Science - Honours
University of Guelph
Guelph, ON04.1993
Skills
- Specialist in customer service through building relationships, understanding customer needs and delivering personalized experiences that go beyond basic transactions
- Automotive enthusiast and Porsche owner with clean driving record
- Ability to distill and relay highly technical product information to a variety of user levels
- Excellent written and verbal communication and follow up skills
- Professional conduct, appearance and strong work ethic
Timeline
Marketing, Operations Manager
Royal Brinkman Canada Inc.
01.2008 - Current
Territory Sales Manager
Engage Agro Corp.
01.2004 - 12.2008
Master of Science - Environmental Biology
University of Guelph
Bachelor of Science - Honours
University of Guelph
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