Julian Gordon
Kitchener,ON
Summary
Senior Business Development Representative with expertise in strategic planning and leadership, known for driving market penetration and revenue growth in SaaS. Skilled in CRM systems and strategic communication, enhancing customer retention and expanding market reach. Proven ability in mentorship and cross-functional leadership.
Overview
4
4
years of professional experience
Work History
Fractional Business Development Consultant
J.S.G Consulting
Kitchener, Ontario
02.2025 - Current
- Generate consistent leads and developed pipelines for consulting services
- Research current industry trends and best practices in employee benefits consulting
- Analyze industry standards to enhance service offerings and improve competitiveness
- Develop and implement comprehensive consulting strategies
Senior Business Development Representative
Citylitics
Toronto
08.2022 - 02.2025
- Managed sales cycles for SaaS platforms across engineering and municipals sectors.
- Partnered with senior AEs to strategically target key accounts using tools like ZoomInfo and LinkedIn Sales Navigator, booking discovery meetings and driving revenue pipeline.
- Conducted outreach via email, phone, and LinkedIn to engage decision-makers and move prospects through the funnel.
- Partnered with CEO on initiatives for compliance-focused markets leading to increased market penetration.
- Worked cross-functionally with the Customer Success team to support win-back initiatives through data-driven insights.
- Achieved top-tier performance metrics, maintaining high customer satisfaction.
- Effectively handled objections across phone, email, and LinkedIn outreach, refining messaging to overcome resistance and improve conversion rates.
- Actively mentored junior BDRs, shared best practices in team huddles, and contributed to a culture of learning and support across the sales team.
Business Development Representative
Integrity Leads
Kitchener, ON
09.2021 - 07.2022
- Executed high-volume outbound prospecting (50–100 calls daily) to generate qualified meetings for B2B technology and marketing clients.
- Collaborated with team members to refine outreach scripts, improve workflows, and boost conversion metrics.
- Demonstrated resilience and consistency in managing a fast-paced sales cycle and exceeding daily outreach targets.
Education
Bachelor of Science (B.Sc.) -
University of Guelph
Skills
Promoted to Senior BDR in recognition of performance and leadership
Collaborated with cross-functional teams to design and execute multi-channel campaigns that resulted in strategic account wins and reactivations
Advanced proficiency with HubSpot CRM and LinkedIn Sales Navigator; working knowledge of Salesforce, SalesLoft, and ZoomInfo
Consistently exceeded a 95% quota while booking an average of 10 qualified meetings per month
Core Competencies
- Sales Tools: HubSpot CRM, Salesforce, LinkedIn Sales Navigator, SalesLoft, ZoomInfo, ChatGPT, Perplexity, NotebookLM
- Sales Skills: Outbound Prospecting, Inbound Lead Qualification, BANT, Challenger Sales, Pipeline Development
- Soft Skills: Curiosity, Active Listening, Collaboration, Strategic Communication, Resilience, Mentorship, Team Building
- Technical Familiarity: SaaS, Data Analytics, and Technology Sales
Timeline
Fractional Business Development Consultant
J.S.G Consulting
02.2025 - Current
Senior Business Development Representative
Citylitics
08.2022 - 02.2025
Business Development Representative
Integrity Leads
09.2021 - 07.2022
Bachelor of Science (B.Sc.) -
University of Guelph