JULIA WU
SAN FRANCISCO
Summary
15+ years of global brand marketing experience across brands such as Apple, Visa, Meta, Marriott Hotels, and Audi, delivering data-driven and high-quality creative campaigns from new product introductions to launching brand awareness platforms. Successful at overseeing all stages of initiatives and building positive relationships. Enjoys mentoring high-performing teams who are invested in each other, as they are in the work.
Overview
13
13
years of professional experience
Work History
Brand Director
TBWA\Chiat\Day
Los Angeles
11.2023 - Current
- Developed a brand awareness campaign for Juniper leveraging key consumer insights to communicate their AI-native advantage through a fully integrated campaign spanning TV, digital and OOH
- Leading 2025 'bridge' work that will evolve the current Juniper campaign and creative platform
- Launching new brand positioning and creative platform for global technology solutions company, Unisys
- Developed the first IAT model (interagency lead) for Unisys and serves as partner lead across Unisys' media agency RAPP and PR teams to ensure strategic launch plans throughout the year
Global Account Director
TBWA Media Arts Lab
Los Angeles
05.2022 - 11.2023
- Served as account lead for global advertising efforts for iPad which includes oversight of all campaigns from client briefing to launch, all while building and mentored a driven team of 5+
- Led 360 global campaign for the new iPad in 2022 with a $5.5M budget localized 26+ markets - exceeding campaign benchmarks in video engagement
- Ensured brand consistency & XFN communication across globally localized and geo-originated campaigns (made on iPad)
- Partnered with strategy to develop a new iPad positioning roadmap for Apple stakeholder buy in
- Help led FY24 planning for iPad alongside strategy and media to meet sales growth plans coming off a flat year for the tablet category
- Developed a strategic proposal for a 'buyer's guide' for iPad based on consumer data and purchase behaviors
- Co-account lead for Mac brand campaign from scoping, briefing and managing creative sell through
- Supported localization for 'Mac Does that' conversion work involving high volume productions and large scale team coordination
Senior Account Director
MediaMonks
San Francisco
08.2020 - 05.2022
- Led an integrated agency assignment for Meta involving management of large scale global team and delivery of a $8M campaign to launch a new parent brand reveal at Facebook Connect
- Worked cross-functionally across both agency and Meta teams to bring new tech including AR/VR to the hybrid virtual conference
Brand Director
Venables Bell and Partners
San Francisco
10.2018 - 12.2019
- Helped launch Audi's 2019 Superbowl comeback spot including cross-agency effort that was VB&P led
- Served as IAT client lead across multiple agencies to coordinate car launches requiring both global and geo (dealership level) socialization and sell through
- Led agency development for partner marketing launch ideas including activations, and short +long term marketing programs for both Westin and Renaissance
Account Supervisor
HEAT (Deloitte Digital)
San Francisco
02.2014 - 09.2018
- Led one of EA's successful digital campaign: Madden 15 GIFERATOR - that leveraged real time NFL data to serve highly targeted ads, ultimately winning the agency eight Cannes Lions and AdWeek's Breakthrough 2015 Agency of the Year award
- Oversaw an E-sports FIFA campaign featuring a weekly social live stream and required frequent data reporting driving real time campaign optimization
- Experience in working with major sports and entertainment licensors such as NFL, NHL, UFC, NBCU, and Illumination to create co-partnership marketing
- Oversaw research initiative ahead of Dropbox's new product launch to better identify key audience mindsets to ultimately create marketing psychographics
Account Supervisor
BBDO
San Francisco
09.2012 - 02.2014
- Reported to Omnicom Agency Lead and helped oversee global initiatives for Visa including their brand advertising, sponsorships, and operations across BBDO offices worldwide
- Help support multi-year strategic planning & execution for Visa's new global brand platform to launch 'Everywhere you want to be'
- Worked with Global Ops to roll out and implement new processes for Visa & BBDO offices worldwide
- Led the day-to-day coordination across all BBDO offices globally to ensure a seamless, one-network model and workflow
Education
Bachelor Degree of Arts - Business Economics
University of California, Irvine
Irvine, CA01.2008
Skills
- Brand strategy
- Integrated marketing
- Campaign management
- Cross-functional collaboration
- Strategic planning
- Brand-building strategies
- Data-driven decision making
- Self-Directed
Timeline
Brand Director
TBWA\Chiat\Day
11.2023 - Current
Global Account Director
TBWA Media Arts Lab
05.2022 - 11.2023
Senior Account Director
MediaMonks
08.2020 - 05.2022
Brand Director
Venables Bell and Partners
10.2018 - 12.2019
Account Supervisor
HEAT (Deloitte Digital)
02.2014 - 09.2018
Account Supervisor
BBDO
09.2012 - 02.2014
Bachelor Degree of Arts - Business Economics
University of California, Irvine
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