Julia Tran
Toronto
Summary
I am a results-driven marketing professional with a strong foundation in web development and sales, specializing in creating strategies that enhance brand visibility and drive business growth. By combining technical expertise with marketing acumen, I excel in executing data-driven campaigns, optimizing SEO, and delivering measurable results. My experience includes managing cross-functional collaborations, developing innovative solutions, and aligning creative strategies with business objectives.
Overview
5
5
years of professional experience
Work History
Marketing Account Manager
Scale My Meal Prep
Toronto
01.2024 - Current
- Manage the design, development, and delivery of user-friendly Shopify websites for meal prep businesses, ensuring timely execution and alignment with client goals to drive engagement and sales.
- Collaborate with clients, graphic designers, and video editors to create engaging Facebook and Instagram ad creatives that drive traffic to Shopify sites and maximize revenue.
- Write compelling email campaigns with persuasive copy to engage customers, encourage repeat purchases, and help clients scale their revenues.
- Leverage insights from Shopify Analytics, Facebook Meta Analytics, and Klaviyo Analytics to measure campaign performance, identify trends, and optimize strategies for improved results.
- Conduct regular meetings with clients to understand their marketing goals, provide campaign updates, and ensure the successful implementation of strategies. Build and maintain strong client relationships to support continuous growth.
Freelance Web Designer
KMA Therapy
Toronto
09.2023 - 08.2024
- Collaborated with the therapy company's team to thoroughly comprehend their specific business needs and user requirements, effectively translating them into a comprehensive design brief and actionable user stories.
- Conducted extensive user research and usability testing to gather valuable feedback on the initial design concepts. Iteratively refined the designs to ensure the mobile website was user-friendly, accessible, and engaging, catering to the target audience's preferences.
- Crafted the visual elements of the website, including typography, color palette, and layout. Ensured these design choices aligned seamlessly with the company's brand guidelines, resulting in a cohesive and visually appealing user experience.
- Utilized the powerful design tool Figma to create high-fidelity prototypes and wireframes.
Marketing Specialist & Web Developer
360 Business Local
Toronto
05.2022 - 01.2024
- Developed and managed SEO-optimized websites for diverse clients using WordPress, Squarespace, and Wix, focusing on technical precision, persuasive copywriting, and ongoing content optimization to improve search engine rankings and keyword performance.
- Utilized Google Analytics and Google Tag Manager to establish tracking, monitor performance data, identify trends, and craft actionable strategies that increased leads and improved overall campaign effectiveness on a monthly basis.
- Created and optimized Google Search campaigns, targeting high-value keywords, crafting compelling ad copy, and implementing cost-effective strategies to deliver actionable leads while adhering to budget constraints.
- Collaborated with clients to achieve unique marketing goals, devising tailored strategies for content optimization, paid social media, and SEO to enhance visibility and engagement across campaigns.
- Designed and deployed user-friendly landing pages and websites, leveraging plugins, CSS, HTML, and PHP to enhance user experience, functionality, and SEO performance.
- Prepared detailed monthly performance reports, analyzing key metrics and providing data-driven insights that informed strategies for continuous improvement and measurable results.
- Planned and executed social media content across platforms, including Instagram, Facebook, Twitter, and TikTok, strengthening brand presence and engagement.
Team Lead
Brand Momentum
Toronto
09.2020 - 01.2022
- Analyzed the business, proposed, and implemented action plans to improve results, generate sales for each product category, and create new clients.
- Developed and delivered events and incentives to grow the business and boost customer engagement.
- Acted as brand ambassador, strengthening and building relationships with clientele and prospective customers.
- Used MS Office and Salesforce systems to organize, maintain, and translate data into actionable insights for strategic decision-making.
- Provided insights on new initiatives, KPIs, and customer feedback, contributing to continuous business improvement.
Education
Full Stack Web Development Diploma -
Lighthouse Labs
Toronto05.2022
Biomedical Science - Psychology
Toronto Metropolitan University
Toronto05.2018
Skills
- SEO & Digital Marketing - On-page SEO, Content Strategy, Klyavio, Keyword Research, Link Building, Google Analytics, Google Search Console, SEO Optimization, Social Media Advertising, Copywriting
- Web Development - HTML, CSS, JavaScript, React, PHP, WordPress, Wix, Squarespace, Shopify
- Analytics & Reporting - Shopify Analytics, Facebook Meta Analytics, Klaviyo Analytics, Google Analytics, Google Search Console, SEMrush, Conversion Funnel Analysis, A/B Testing, Campaign Performance Tracking, Data-Driven Insights, Conversion Rate Optimization
- Design & UX - Figma, User Research, Responsive Design, Wireframing, Canva, Capcut
References
References available upon request
Personal Information
Title: Marketing Specialist & Web Developer
Timeline
Marketing Account Manager
Scale My Meal Prep
01.2024 - Current
Freelance Web Designer
KMA Therapy
09.2023 - 08.2024
Marketing Specialist & Web Developer
360 Business Local
05.2022 - 01.2024
Team Lead
Brand Momentum
09.2020 - 01.2022
Full Stack Web Development Diploma -
Lighthouse Labs
Biomedical Science - Psychology
Toronto Metropolitan University
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