Julia Maludzinski
Toronto,ON
Summary
Versatile leader and problem-solver, with a proven track record in leveraging automation tools to execute targeted campaigns. Utilizes collaboration and strategic planning to align cross-functional efforts to drive world-class revenue growth.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Sr. Manager, Customer & Lifecycle Marketing
MaintainX
05.2022 - Current
- Implemented 'dual lifecycle' product onboarding with tailored omnichannel experiences for executives and end users, resulting in 22% lift in account activation rate and $300k (9%) QoQ lift in incremental new sign-up ARR.
- Led integration of Salesforce/Iterable/Outreach, enabling sales and marketing multi-touch attribution data for all leads.
- Leveraged product activity to develop lead product scoring that double-qualified leads for sales, resulting in 10% reduction in lead volume and 15% lift in lead-to-handoff rates.
- Implemented end-of-trial sales and marketing automations, segmenting users into self-serve or sales-assisted pathways based on product adoption metrics and site activity, resulting in 33% increase in 30-day conversion to paid.
- Conducted deep usage analysis to identify customer cohorts with product upsell potential, leading to joint sales and marketing campaigns that influenced $1.1M upsell pipeline in Q1.
Lifecycle Marketing Manager
Clutch
11.2021 - 05.2022
- Developed a comprehensive lifecycle strategy for activation, adoption, growth and retention across email, SMS, and in-app.
- Led the Freshpaint/Iterable integration, leveraging website data to create 20+ interaction and behavioural-based events for use in CRM.
- Implemented 15+ new email/SMS automations for use cases such as checkout abandonment, price drops, product state changes, and browser abandonment.
- Achieved 110% of Q122 MQL target, and 111% of Q122 influenced pipeline target.
Digital Marketing Manager
RATESDOTCA
04.2019 - 11.2021
- Developed and executed strategy for rebranding marketing/ transactional email programs of 3 corporate brands under new flagship brand RATESDOTCA
- Achieved 110% of Insurance and Money product ARR influence target for FY21.
- Developed and executed social media strategy for brand launch in Q121.
- Oversaw day-to-day email campaign execution including set-up, segmentation, scheduling, testing, tagging, deployment, and reporting/analysis.
- Actively managed and scaled paid digital campaigns through various social media channels (Facebook, Twitter, Instagram).
Education
Graduate Certficate in Public Relations Corporate Communications -
Seneca College of Applied Arts And Technology
Toronto, ON08.2017
Bachelor of Arts, Sociology -
University of Guelph
Guelph, ON06.2015
Skills
- Proficient in using marketing automation platforms like Iterable, HubSpot, and Mailchimp to execute targeted campaigns and optimize customer journeys
- Strong analytical skills and experience in conducting deep data analysis to identify customer segments, behaviors, and trends
- Proven ability to collaborate effectively with cross-functional teams, including Product, Sales, and Marketing, to align efforts and develop cohesive strategies
Certification
- Hootsuite Platform Certification
- President's List, High Honours - 4.0 GPA - Graduate program at Seneca College
Timeline
Sr. Manager, Customer & Lifecycle Marketing
MaintainX
05.2022 - Current
Lifecycle Marketing Manager
Clutch
11.2021 - 05.2022
Digital Marketing Manager
RATESDOTCA
04.2019 - 11.2021
Graduate Certficate in Public Relations Corporate Communications -
Seneca College of Applied Arts And Technology
Bachelor of Arts, Sociology -
University of Guelph
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