Julia El-Safty

• Develop a comprehensive business development strategy: identify target ICP and set clear goals for attracting new business.
• Streamline communication: implement organized systems for outreach, follow-ups and pipeline management.
• Leverage data analytics: tools to track customer preferences and market trends, allowing for targeted marketing efforts and improved decision-making.
• Elevate sales performance and drive business growth: implement innovative sales techniques and tools to optimize efficiency and maximize results.
• Established relationships with key clients, while maintaining existing customer base.

• Proactively drive the generation of high-intent revenue opportunities through strategic outbound sales initiatives.
• Spearheaded the self-generation of full pipeline, showcasing a strong entrepreneurial approach to achieving sales targets.
• Cultivate a robust network within the designated territory, effectively leveraging it to generate new business and facilitate opportunities for expansion.
• Collaborate seamlessly with the Business Development team to tactically prospect target accounts, ensuring a cohesive and synchronized approach.
• Formulate and execute a comprehensive strategic business plan for the assigned territory.
• Forge meaningful relationships with potential clients to uncover their unique needs, offering personalized and value-added solutions.
• Deliver impactful product demonstrations to key decision-makers, including C-level executives, showcasing an ability to articulate and highlight the value proposition effectively.
• Expertly manage end-to-end sales cycles, encompassing pricing proposals, negotiation of terms, and overseeing the contract process.
• Maintain meticulous records of sales activities in HubSpot CRM, ensuring accuracy and accessibility of crucial data.
• Demonstrate a commitment to staying abreast of company offerings and industry trends, ensuring a proactive and informed approach to sales engagements.

• Was brought on to build the Outbound Sales department from the ground up.
• Conducted a comprehensive market analysis to identify our target audience and ideal customer profile.
• Established a clear sales process, incorporating lead generation, nurturing, and closing stages, while continuously refining it based on performance data and feedback.
• Tested new platforms and selected the most effective ones to enhance efficiency and productivity.
• A/B tested email templates and messaging to discover which approaches resonated most with our potential customers.
• Implemented a structured outreach schedule to ensure consistent follow-up and engagement with prospects, enhancing our presence in the market.
• Utilized a CRM system to track interactions, measure key performance indicators, and adapt strategies, resulting in continuous improvement in our cold outreach's effectiveness and lead conversion rates.
  

• Oversaw multiple accounts and worked diligently to meet and exceed performance goals.
• Sourced new opportunities to introduce products and services to current customers.
• Provided leadership and insight while building out a department.
• Built and managed relationships with customers and internal partners.

Highlights:

• Managed 120+ current accounts & new accounts (bi-weekly calls, re-selling them/retention, Salesforce profile up to date, operational documents etc.)
• Worked cross functionally and collaborated across the business to ensure projects were delivered successful to our customers.

• Lead Sales & Growth Strategy.
• Lead Sales & Partnerships outreach to support business development.
• Built a meaningful & purpose driven culture.
• Supported Marketing & Communication projects.

Highlights:

• Created and launched a multi-day virtual & culture and arts festival that included live music, wellness classes, cooking classes and games during the pandemic called Stay Home Fest. We charged $25 a ticket and donated $5 from each ticket to the nonprofit Swim Drink Fish in support of initiatives to help protect local waters.
• Exceeded sales goals and improved profitability by aligning sales strategies and business plans with market trends.
• Created and finalized quotes to complete deals between company, vendors and customers.
• Formalized sales process to enhance operations and promote acquisition of new customers.
• Coordinates with any experts, brands, and corporate clients Wavy engaged with.

• Managed and kicked off Charlie Houston's music career after seeing her play her first live show (she was still under Wayllo).
• Booked local shows for Charlie to perform at.
• Set her up with a producer, assisted in building her musical presence and her EP/social media artistry. Had her signed to Arts & Crafts (Toronto-based independent artist services company). She has just completed her tour with Odesza.
• Managed Frank Mighty.

Highlights:

• Developed Charlie's brand presence and worked cross functionally with producers, designers and music labels.
• Had Charlie signed to Arts & Crafts label.

• Worked in collaboration with Sam Martin, Co-Founder of East Room, cultivating prospects to join East Room’s shared workspace in Toronto’s Riverside neighborhood.
• Promoted the co-working club to forward-thinking freelancers, creative professionals and small businesses to build a dynamic creative community in the fields of technology, art and design.

• CDL operates across 8 different cities (Calgary, Halifax, Montreal, Oxford, Toronto, Vancouver, Paris and Atlanta) globally. Myself and the Global Marketing Lead led all marketing efforts across all CDL sites.
• Worked closely with the Project Managers at CDL-Global to execute presentations, events, conferences, key-note speaker interviews and training programs.
• Responsible for managing all digital platforms.
• Edited and produced all video content in these playlists: CDL Machine Learning Conference 2018 , CDL Super Session 2019, NBER Economics of AI Conference Toronto 2019, 2019 Machine Learning and the Market for Intelligence and CDL: High School Girl Program.
• Designed SWAG (wireless phone chargers, reusable cups, t-shirts, notebooks etc) for CDL Super Session, CDL Machine Learning Conference and CDL Training Week.

Highlights:

• Executing multi day conferences
• Executing events and making sure they went smoothly and on schedule. Ex: organizing volunteers, vendors, suppliers, presentations etc.
• Creating meaningful marketing materials to share publicly about what was happening within the mentorship program.