Julia Chong
Vancouver
Summary
Experienced marketing professional with five years of hands-on expertise in the industry. Adept at devising and executing result-driven marketing strategies across various channels. Demonstrated proficiency in market research, competitor analysis, and consumer behavior insights, enabling the development of targeted campaigns that drive brand awareness and revenue growth. Skilled in utilizing digital marketing tools and platforms to optimize online presence and engage audiences effectively. Proven ability to collaborate with cross-functional teams, fostering successful product launches and promotional initiatives. Seeking new challenges to leverage skills and contribute to the continued success of dynamic marketing endeavors.
Overview
8
8
years of professional experience
Work History
Business System Specialist & Marketing Coordinator
Anyvisa Services Corp.
08.2023 - Current
- Enhanced operational efficiency by implementing business system solutions and process improvements.
- Coordinated software rollouts by creating detailed project plans that outlined tasks, milestones, timelines, and resources needed for successful implementation.
- Performed comprehensive testing on new systems prior to deployment, ensuring accuracy and functionality alignment with requirements.
- Contributed to policy development surrounding information management standards, ensuring compliance across all departments.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Conducted market research to identify industry trends and generate actionable insights for strategic planning purposes.
- Used online and offline marketing to generate leads, increase visibility and drive sales growth.
- Developed keyword targeting strategies for search ads that drove increased traffic and conversions on client websites.
- Increased overall campaign performance by analyzing and optimizing Google Ads strategies.
- Boosted brand awareness by designing and implementing effective display advertising strategies.
- Identified opportunities for growth through competitive analysis, market research, and audience segmentation techniques.
- Boosted brand engagement by creating compelling social media posts and e-mail marketing campaigns.
- Optimize website content for SEO, leading to increase in organic traffic and higher visibility in search engine results.
Content and Marketing Intern
TreeHouseToys
08.2022 - 07.2023
- Helped with planning and hosting marketing events.
- Assisted in creating written, video, and image content for marketing channels.
- Sat with marketing team members to learn new tasks and determine the best tactics for solving challenges.
- Scheduled social media postings to advertise products and generate site traffic.
- Help to manage website
- Develop ideas for creating commercials, as well as making a content plan and time intervals for the frequency of posting.
- Analyze stock market and day trading content on various social media platforms such as Instagram, TikTok, You Tube, and Snapchat.
Advertising Sales and Account Manager
2 GIS REGION
07.2021 - 07.2022
- Developed sales strategies and people skills to entice clients, negotiated contracts, and closed deals
- Created advertising campaign
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning
- Managed over 150 calls per day
- Increased sales by 14%
- Achieved established KPI for company, regional team, and individual performance through teamwork and focused on customers.
- Coordinated with clients, internal teams, and media leaders to consistently grow and improve client relationships based on revenue potential.
Marketing Coordinator
2 GIS REGION
09.2018 - 07.2021
- Supporting the planning, execution, and monitoring of various marketing initiatives and promotional activities.
- Collaborating with the marketing team to develop content for websites, social media platforms, email marketing, and other marketing materials.
- Managing and maintaining social media accounts, posting content, engaging with the audience, and analyzing performance metrics.
- Conducting research on industry trends, competitors, target demographics, and consumer preferences to inform marketing strategies.
- Assisting in the planning and organization of events, trade shows, and other marketing-related gatherings.
- Tracking and analyzing the performance of marketing campaigns using various tools and platforms to measure effectiveness and identify areas for improvement.
- Assisting in managing marketing budgets, processing invoices, and ensuring expenses stay within allocated limits.
- Preparing and presenting regular reports on marketing activities, performance metrics, and campaign results to management and relevant stakeholders.
- Assisting in updating and maintaining the company website with the latest content and ensuring its usability and functionality.
- Actively communicating with team members, vendors, and external partners to ensure smooth execution of marketing plans.
Personal Stylist Assistant
Tsum St. Petersburg
03.2017 - 02.2020
- Meeting with customers to understand their style preferences, fashion goals, and wardrobe needs.
- Recommending clothing and accessory choices that complement the client's body type, skin tone, and individual style.
- Staying informed about the latest fashion trends and designer collections to offer up-to-date style advice.
- Being well-versed in the boutique's inventory, including knowledge of different luxury brands, styles, and collections.
- Developing strong relationships with clients to foster loyalty and repeat business.
- Contributing to fashion shows, product launches, or promotional events to showcase the boutique's offerings.
- Working closely with the sales associates to provide a seamless shopping experience for customers.
- Keeping track of clothing stock, sizes, and availability to help clients find their desired items.
Front Desk Receptionist
Mega Palace Hotel
08.2016 - 03.2018
- Greeting and welcoming visitors at the front desk and engaged in pleasant conversations while managing the check-in process.
- Managing incoming calls, directing them to the appropriate person or department, and taking messages when necessary.
- Scheduling and organizing appointments, meetings, and reservations.
- Maintaining the reception area: Keeping the front desk area clean, organized, and presentable.
- Handling mail and deliveries: Receiving and distributing mail, packages, and deliveries to the appropriate recipients.
- Processing payments, issuing receipts, and maintaining accurate records.
- Assisting with tasks such as filing, data entry, and other office-related duties.
- Multitasking and time management: Effectively managing multiple tasks and prioritizing responsibilities to ensure efficient front desk operations.
Education
Post-Bachelor degree - Applied NA Business Management, Marketing
Capilano University
North Vancouver, BC06.2023
Bachelor's Degree - International Relations
Saint-Petersburg Politechnical University
Saint-Petersburg, Russia05.2020
Skills
- Sales Management
- Social Media Management
- Project Management
- CRM Software
- Advertising Campaigns
- Market Trend Analysis
- Google AdWords
- Microsoft Access, Excel, Office, Word
- Promotions and Marketing Strategies
- Data Analytics
- Brand-Building Strategies
- Social Media Content Creation
- Problem Solving
- Customer Service
- Sales Statistics Analysis
- Social Media Digital Marketing
Personal Information
Additionally, I worked in the fashion industry, as a model with three years of experience in Russia and Canada. I took part in photo and video shoots for clothing brands and have two magazine covers. Moreover, I started training as a stylist and in my free time I am engaged in the development of my personal brand in the fashion industry.
languages
English - Fluent
Russian - Native
Spanish - Beginner
Korean - Beginner
Timeline
Business System Specialist & Marketing Coordinator
Anyvisa Services Corp.
08.2023 - Current
Content and Marketing Intern
TreeHouseToys
08.2022 - 07.2023
Advertising Sales and Account Manager
2 GIS REGION
07.2021 - 07.2022
Marketing Coordinator
2 GIS REGION
09.2018 - 07.2021
Personal Stylist Assistant
Tsum St. Petersburg
03.2017 - 02.2020
Front Desk Receptionist
Mega Palace Hotel
08.2016 - 03.2018
Post-Bachelor degree - Applied NA Business Management, Marketing
Capilano University
Bachelor's Degree - International Relations
Saint-Petersburg Politechnical University
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