Jules Hobin
Summary
Dynamic and results-driven Event Manager with extensive experience coordinating large-scale cultural and community events, and a deep passion for creating impactful, community-focused experiences. With a proven ability to manage complex logistics, lead cross-functional teams, and cultivate strong corporate partnerships, I bring a unique blend of skills to drive successful event execution. I am adept at overseeing all aspects of event production—from initial planning to on-site coordination—ensuring events run smoothly, stay on budget, and meet organizational objectives. My expertise in event logistics & coordination, community engagement, and partner activation makes me well-suited to deliver vibrant, culturally resonant experiences that engage diverse audiences. Committed to excellence in budget management, vendor relations, and problem-solving, I am eager to contribute my skills in creating and executing memorable events that leave a lasting impact.
Overview
9
9
years of professional experience
Work History
Senior Events Coordinator
Halifax Regional Municipality
06.2023 - Current
- Coordinated logistics, production, and support for major civic events, ensuring seamless execution and high-quality experiences for attendees.
- Managed the planning and execution of large-scale events, including:Holiday Parade of Lights with over 100,000 attendees each year, ensuring smooth operations, safety, and customer satisfaction.
Canada Day Celebrations, drawing over 200,000 visitors annually, overseeing everything from site planning to vendor coordination.
New Year's Eve Televised Concert, delivering a live broadcast that attracted millions of viewers and ensuring on-time performance with no technical issues.
Summer Festival Series, a weekly series of concerts that hosted over 50,000 attendees each summer, managing everything from talent booking to production logistics.
- Oversaw budget planning and management for all events, consistently delivering projects within budget constraints, with average cost savings of 10-15% year-over-year.
- Coordinated cross-functional teams, including production crews, security, vendors, and volunteers, leading to smooth collaboration and efficient event execution.
- Collaborated with key stakeholders, including government departments, sponsors, community groups, and contractors, ensuring all parties' needs were met and contributing to long-term event sustainability.
- Developed and implemented event safety protocols and crowd control strategies, maintaining an incident-free record at all major events.
- Streamlined event logistics, resulting in a 20% reduction in setup time and a 15% increase in operational efficiency across all events.
- Implemented post-event evaluation processes, gathering attendee feedback that resulted in improvements and positive community impact for subsequent events.
- Leveraged social media and marketing efforts, increasing community engagement and attendance by 25% for key events.
- Supervised a team of event coordinators and volunteers, fostering a collaborative and efficient work environment that met tight deadlines and high expectations.
Operations Director
Vibrancy Festival
05.2023 - Current
- Directed all operations for Vibrancy Festival, an annual two-day celebration of electronic music held inside the historic Citadel Hill Fort, making it the only festival authorized to host concerts of this scale at the venue.
- Led logistics, site planning, and coordination for a high-profile, large-scale event with over 10,000 attendees per day, ensuring smooth execution of performances, installations, and activities over two days and nights.
- Managed a multi-disciplinary team of event staff, security, volunteers, and vendors, driving a collaborative, results-oriented culture that delivered an on-time and on-budget festival.
- Developed and implemented operational strategies that increased festival efficiency, reducing setup and breakdown times by 30% compared to previous years.
- Collaborated closely with local authorities, security agencies, and emergency services to ensure the safety of all attendees, resulting in an incident-free event.
- Oversaw the festival budget, ensuring financial goals were met while maintaining high-quality production and attendee experience; achieved a 10% reduction in operational costs through vendor negotiations and resource optimization.
- Coordinated with key partners, including sponsors, talent managers, and technical teams, to secure the necessary resources and services for a world-class music event.
- Led the production of the event's audio-visual setup, including sound and lighting for multiple stages, ensuring a seamless experience and maximizing audience engagement, with technical requirements met to the highest industry standards.
Operations Director
Hopscotch Festival
05.2023 - Current
- Led operations for Hopscotch Festival, Atlantic Canada's longest-running hip-hop festival (15+ years), bringing together local talent and international artists such as Jadakiss, Danny Brown, The Alchemist, Earthgang, Skratch Bastid, and many more.
- Oversaw the seamless execution of multi-day festival programming that blends hip-hop music, dance, graffiti, turntablism, and emceeing, creating a vibrant cultural celebration for 5,000+ attendees each year.
- Directed festival logistics, including venue selection, stage design, sound and lighting setup, and transportation for talent, ensuring a professional and engaging environment that highlighted both local and international talent.
- Managed cross-functional teams including event staff, volunteers, and technical crews, ensuring smooth communication and coordination across departments, achieving a 95%+ satisfaction rate from performers, attendees, and partners.
- Created and managed festival budgets while working closely with sponsors, donors, and community partners to secure funding and resources, resulting in a 15% year-over-year increase in sponsorship revenue.
- Coordinated talent booking and artist relations, acting as the main point of contact for both local and international performers, ensuring a positive experience for over 50+ artists each year.
- Developed and implemented community outreach programs, collaborating with local schools and youth organizations to integrate workshops, panel discussions, and performances that fostered engagement with the city's youth and artistic community.
- Spearheaded festival marketing and promotion, utilizing social media influencer partnerships, and local media to build excitement, resulting in a 25% increase in ticket sales and strong community buzz.
Event Manager
Black Creek Assembly
01.2021 - Current
- Managed the full event lifecycle for Black Creek Assembly, from venue inception to execution, producing large-scale events across diverse genres, including Boiler Room, Embrace, Fashion Art Toronto, and Sojourn Festival.
- Coordinated logistics, production, and site management for events with 2,000+ attendees, ensuring smooth operations across two main performance rooms, handling sound, lighting, stage design, and artist coordination.
- Served as the primary liaison between venue ownership and independent promoters, acting as the key point of contact for event planning, logistics, and on-site execution.
- Oversaw event budgets for each production, working closely with promoters and vendors to ensure cost efficiency, while maintaining the high production values expected from major events, consistently delivering events within budget.
- Led the coordination of talent booking and artist relations, managing relationships with high-profile acts and international performers to ensure a seamless experience, including coordinating technical rider requirements, hospitality, and travel logistics.
- Produced high-profile events such as Boiler Room (Toronto edition), ensuring all technical aspects were handled to the exacting standards required by the global event brand, resulting in a sold-out event and high media engagement.
- Developed and implemented operational strategies that enhanced event flow, including venue layout planning, crowd management, and efficient use of resources, increasing event throughput and reducing setup time by 15%.
- Managed vendor relationships, negotiating with suppliers for food, beverage, and merchandise to optimize the event experience and maximize revenue, increasing vendor satisfaction by 20% and improving event profitability.
- Led production teams including stagehands, audio/visual technicians, security, and volunteers, ensuring seamless coordination and timely execution across all event components, achieving zero technical failures during events.
- Collaborated with marketing teams to promote events, leveraging social media, influencers, and traditional marketing to increase ticket sales, resulting in 25-30% year-over-year growth in attendance for key events.
- Handled all legal and compliance aspects, including permits, insurance, health and safety regulations, and crowd control measures, ensuring all events adhered to local guidelines and the venue's policies.
- Supervised the setup and breakdown of events, managing large teams of contractors, and ensuring the venue was restored to its original condition in a timely
manner, contributing to an average turnaround time of under 12 hours between events. - Fostered a strong relationship with the local community, ensuring that the venue was a respected space for cultural events and fostering collaboration with Toronto-based creative organizations, artists, and community groups.
Partnership Manager
East Coast Music Association
01.2016 - 12.2021
- Managed partnership fulfillment for key sponsors, including TD Bank, RBC, Warner Music, and Universal Music, ensuring timely execution of contractual deliverables for multiple events and initiatives.
- Developed customized sponsorship proposals to align with partner goals, increasing sponsor renewals by 30% year-over-year.
- Coordinated brand activations and on-site experiences, integrating sponsor branding into ECMA events, resulting in enhanced partner visibility and 15% increase in engagement.
- Worked closely with marketing teams to create co-branded materials and digital content, improving sponsor exposure through social media and website integration.
- Negotiated and finalized partnership agreements, driving a 15% increase in sponsorship revenue annually.
- Tracked and reported on sponsor performance metrics, providing detailed post-event reports to ensure partner satisfaction and measurable ROI.
- Cultivated and maintained strong relationships with corporate partners, ensuring ongoing collaboration and increased partner retention across events.
Education
Audio Engineering Certificate -
Pacific Audio-Visual Institute
Vancouver, BCBachelor of Arts -
St Mary's University
Halifax, NSSkills
- Event Logistics & Coordination
- Partnership Development & Management
- Sponsor Relations & Activation
- Budgeting & Financial Management
- Team Leadership & Staff Management
- Contract Negotiation
- Marketing & Promotions
- Vendor & Stakeholder Management
- Project Management (Agile & Waterfall)
- Problem-Solving & Crisis Management
- Project Management (Agile & Waterfall)
- Problem-Solving & Crisis Management
Timeline
Senior Events Coordinator
Halifax Regional Municipality
06.2023 - Current
Operations Director
Vibrancy Festival
05.2023 - Current
Operations Director
Hopscotch Festival
05.2023 - Current
Event Manager
Black Creek Assembly
01.2021 - Current
Partnership Manager
East Coast Music Association
01.2016 - 12.2021
Audio Engineering Certificate -
Pacific Audio-Visual Institute
Bachelor of Arts -
St Mary's University
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