Siqi (Judy) Zhu
Toronto,,Canada
Summary
Innovative and detail-oriented individual with exceptional knowledge of marketing and public relations. Leverages technical proficiency in MS Office Suite, Adobe Photoshop, Prezi and R language to create marketing materials and asses promotional impact. Motivated to pursue a career in Marketing or Public Relations to lead marketing campaigns and achieve brand expansion.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Onboarding Specialist
CMC Markets
Toronto , Ontario
05.2023 - Current
- Managed the entire account opening process, ensuring the accuracy and completeness of all applications.
- Obtained and reviewed the appropriate documentation and reference data, and ensured regulatory aspects of AML and KYC were completed prior to opening accounts.
- Identified, assessed, monitored, controlled, and mitigated risks to the group by diligent attention to the policy and procedures related to the respective Client onboarding processes.
- Contributed to the effective management of finance and payment processes.
Client Management Executive (Chinese Bilingual)
CMC Markes
Toronto , Ontario
06.2022 - 05.2023
- Supported client services team, enabling them to deliver exceptional customer service and maintain the efficient operation of the function.
- Monitored call queues, call volumes, and other metrics to ensure work met product/service standards.
- Possessed sound knowledge of financial products such as forex, commodities, and indexes.
- Professionally managed and swiftly responded to client inquiries through diverse communication channels like phone calls, email correspondence, live chat support, and messaging services.
Digital Marketing Manager
SavvyPro Education Inc.
Toronto, Canada
09.2019 - 06.2022
- Managed adigital marketing team of 40 to support business expansion through innovative promotional strategies
- Achieved $20,000+ in sales; boosted subscriptions by 70%+ through partnerships with university clubs and organizing events
- Produced promotional videos with 15,000+ views and 400 marketing articles with 2,000 readerships to target millennial consumers
- Developed and executed national online advertisements, website design, social media, and mobile deliverables.
- Maintained relationships with media contacts, partners, and influencers to expand communication channels and target demographics.
Marketing Assistant
Global IELTS Canada
Toronto, Canada
06.2019 - 08.2019
- Orchestrated press conferences to manage public relations and promote upcoming products and services
- Authored and coordinated publications of promotional materials in diverse media including videos for Michelin-star chefs
- Prepared meeting minutes, documents and correspondence including 10 press releases
Public Relations Intern
The Ritz-Carlton Hotel Company, LLC
Shanghai, China
06.2018 - 08.2018
- Coordinated with luxury hotel boutiques to develop in-store marketing and sales strategies, improving company revenue
- Implemented strategic plans and press releases to capture brand vision and enhance public awareness
- Liaised with teams to boost success of 80 Stays Tour Around the World with Trey Ratcliff and Ritz-Kids program
- Interacted with media personnel, corporate partners and influencers to discuss marketing projects
- Awarded Internship Award and First Class Certificate for contributions of 400,000 RMB in quarterly sales and continued use of PR project strategies
Education
Bachelor of Arts -
University of Toronto
Toronto, Canada06.2020
Skills
- Market Research & trend Analysis
- Social Media Management
- Cross-Cultural Awareness & Networking
- Multilingual Proficiency in Mandarin, English and Japanese
- Competitive Analysis
- Proficiency in Microsoft Office Suite, Adobe Photoshop, Prezi & R
Certification
Human Resource Management: HR for People Managers Specialization Certificate | University of Minnesota
Foundations of Project Management Certificate | Google
Timeline
Onboarding Specialist
CMC Markets
05.2023 - Current
Client Management Executive (Chinese Bilingual)
CMC Markes
06.2022 - 05.2023
Digital Marketing Manager
SavvyPro Education Inc.
09.2019 - 06.2022
Marketing Assistant
Global IELTS Canada
06.2019 - 08.2019
Public Relations Intern
The Ritz-Carlton Hotel Company, LLC
06.2018 - 08.2018
Bachelor of Arts -
University of Toronto
Human Resource Management: HR for People Managers Specialization Certificate | University of Minnesota
Foundations of Project Management Certificate | Google
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