Hi, I’m
Judy Yang
Vancouver,Canada
Summary
Experienced media professional with a strong background in journalism, editing, and publishing. Holds leadership roles in digital media, project operations, and marketing within the entertainment and tech startup industries. Skilled in Chinese writing, content strategy, and project management. Passionate about cross-cultural learning and dedicated to fostering innovation within the tech sector.
Overview
23
years of professional experience
Work History
Beijing YuZe HuaXia Cultural Communication Co., Ltd.
Operations/Marketing
09.2020 - 05.2024
Job overview
- Led the “Starry Night” project for left-behind children with China Life Insurance, showcased at the Vancouver Chinese Film Festival
- Created promotional video campaigns for the Ministry of Industry and Information Technology's 'Strong Industrial Nation' series, showcasing achievements across various industrial sectors in China.
- Managed events such as the Domestic TV Series Ceremony on Anhui TV and marketing for award-winning films and Tencent Video content
JieTeng Cultural Media Co., Ltd.
Head of Marketing
07.2018 - 07.2020
Job overview
- Oversaw marketing campaigns for best-selling books, including Li Shufu: The Lucky Man and 14th Five-Year Plan, achieving over 10,000 online sales
Beijing Fangding Yichou Network Technology Co., Ltd.
Co-Founder
01.2015 - 01.2018
Job overview
- Secured investment for tech and media platforms, developed key partnerships and led branded projects for clients like Hyundai and NetEase
NetEase Inc.
Reporter, Editor-in-Chief
01.2006 - 01.2013
Job overview
- Directed channel strategy, offline events, and editorial content, increasing engagement and developing a KPI framework for team success
Jinghua Times
Investigative Reporter
01.2001 - 01.2005
Job overview
- Conducted recognized reports on finance, politics, and social issues, contributing significantly to newspaper acclaim
Education
Beijing Normal University
Master’s from Law
01.2006
Skills
- Project Management
- Content Creation
- Editorial Leadership
- Marketing
- Brand Strategy
- Stakeholder Engagement
- Data Analysis
- Advanced Chinese Writing
- Proficient in using Office Suite, Photoshop, and video editing software such as CapCut and Wondershare Filmora
Languages
Mandarin
Native or Bilingual
English
Limited Working
Personal Information
Gender: Female
Publications
Author of three books on topics spanning media, economics, and cultural insights.
Cover Letter
As a seasoned professional with extensive experience in both print and digital media, I bring a diverse skill set that includes journalism, editing, and publishing. My career began in print, and I later transitioned into the digital space as Editor-in-Chief of the Fashion Channel at NetEase. This combination of experiences has honed my ability to adapt to the evolving demands of content creation and management. In recent years, I have further diversified my expertise through involvement in three startups, focusing on market sales, project planning, and operations across the fields of film and entertainment, video production, and economics publishing. My ability to manage projects and drive strategic goals has been instrumental in their development. One of my strongest assets is my proficiency in Chinese writing, with three published books to my name. My writing is not only technically sound but creatively engaging, making me a versatile asset for content-driven roles. Currently, I am based in Vancouver, Canada, and with a flexible schedule, I am well-positioned to take on remote, part-time work with full commitment to the responsibilities it entails. I am passionate about learning and expanding my knowledge, particularly in areas such as AI technology and information preservation. I am eager to contribute to innovative projects and continue developing my skills in a remote capacity. Thank you for considering my application. I look forward to the opportunity to contribute my expertise to your team.
Accomplishments
• Author of three books on topics spanning media, economics, and cultural insights.
• Led traffic-building initiatives at NetEase, ensuring consistently high channel traffic.
• Managed corporate accounts on WeChat and Douyin; the "News Crowdfunding" project gained media attention and was featured by Southern Weekly.
Timeline
Operations/Marketing
Beijing YuZe HuaXia Cultural Communication Co., Ltd.
09.2020 - 05.2024
Head of Marketing
JieTeng Cultural Media Co., Ltd.
07.2018 - 07.2020
Co-Founder
Beijing Fangding Yichou Network Technology Co., Ltd.
01.2015 - 01.2018
Reporter, Editor-in-Chief
NetEase Inc.
01.2006 - 01.2013
Investigative Reporter
Jinghua Times
01.2001 - 01.2005
Beijing Normal University
Master’s from Law
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