With a robust background spanning from flight attendant to Multi Media Marketing Specialist at Metroland Media Group, I've honed my expertise in customer relationship management and satisfaction, driving significant brand growth and enhancing customer engagement. My leadership roles across the airline and telemarketing industries underscore my ability to foster team collaboration and innovate effective marketing strategies, ensuring exceptional service delivery and customer retention. I started in the Airline industry in 1980 as a flight attendant. Throughout my career (Eastern Provincial Airways/Canadian Airlines International from 1990-1994) I have held various roles such as Airport Customer Service Agent, Duty Manger, then to the Call Centre as a Reservations Supervisor. In 1994 our Halifax Call Centre was closed down and migrated to Toronto, I elected to take a package and worked in a variety of contract positions in the Halifax area. In 1998, I was contact by Canadian Airlines and invited back to head office as the Manager of Procedure Development . This is a role I held until 2001, when Canadian Airlines went bankrupt. I was invited to stay on with Air Canada in lesser role but was invited by SkyService inc. to join the team to help them launch Roots Air in the role of Director of Customer Experience. We successfully launched Roots and Air Canada came in and made an offer to buy the low cost carrier routes that we had established for Roots Air for a new product, Jazz, that they would be launching. We worked as a collective team to ramp down Roots Air and Jazz took over. I was then approached by a Third party call centre group to come onboard as the Director of Operations - this was for multiple call centers across Canada and the USA. My role was to ensure that all customer expectations were being met on Service Level Agreements and if not, implement tools that would help these goals be achieved. This involved all aspects of the business from hiring, training, procedure development , etc.
Throughout my career in the Airline industry and the Telemarketing industry I had held leadership roles.
Proven ability to increase brand awareness through targeted campaigns and innovative social media content. Demonstrated proficiency in market research and data analysis to drive informed decision-making.