Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Judy Wiseman

Penetanguishene,ON

Summary

With a robust background spanning from flight attendant to Multi Media Marketing Specialist at Metroland Media Group, I've honed my expertise in customer relationship management and satisfaction, driving significant brand growth and enhancing customer engagement. My leadership roles across the airline and telemarketing industries underscore my ability to foster team collaboration and innovate effective marketing strategies, ensuring exceptional service delivery and customer retention. I started in the Airline industry in 1980 as a flight attendant. Throughout my career (Eastern Provincial Airways/Canadian Airlines International from 1990-1994) I have held various roles such as Airport Customer Service Agent, Duty Manger, then to the Call Centre as a Reservations Supervisor. In 1994 our Halifax Call Centre was closed down and migrated to Toronto, I elected to take a package and worked in a variety of contract positions in the Halifax area. In 1998, I was contact by Canadian Airlines and invited back to head office as the Manager of Procedure Development . This is a role I held until 2001, when Canadian Airlines went bankrupt. I was invited to stay on with Air Canada in lesser role but was invited by SkyService inc. to join the team to help them launch Roots Air in the role of Director of Customer Experience. We successfully launched Roots and Air Canada came in and made an offer to buy the low cost carrier routes that we had established for Roots Air for a new product, Jazz, that they would be launching. We worked as a collective team to ramp down Roots Air and Jazz took over. I was then approached by a Third party call centre group to come onboard as the Director of Operations - this was for multiple call centers across Canada and the USA. My role was to ensure that all customer expectations were being met on Service Level Agreements and if not, implement tools that would help these goals be achieved. This involved all aspects of the business from hiring, training, procedure development , etc.
Throughout my career in the Airline industry and the Telemarketing industry I had held leadership roles.
Proven ability to increase brand awareness through targeted campaigns and innovative social media content. Demonstrated proficiency in market research and data analysis to drive informed decision-making.

Overview

18
18
years of professional experience

Work History

Multi Media Marketing Specialist

Metroland Media Group
04.2011 - 12.2024
  • Increased brand awareness by developing and implementing targeted marketing campaigns.
  • Streamlined communication processes, leading to improved collaboration between departments.
  • Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
  • Boosted lead generation through the creation of engaging content for social media platforms.
  • Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
  • Elevated brand reputation through the development of compelling public relations strategies and media outreach efforts.
  • Created persuasive sales presentations that effectively showcased product benefits, driving revenue growth.
  • Improved customer retention rates by designing customized loyalty programs tailored to individual needs.
  • Designed and distributed marketing collateral, supporting sales team efforts and enhancing brand recognition.
  • Negotiated with vendors for marketing materials and services, optimizing budget allocation and ROI.
  • Top producing Sales Rep throughout by career typical achieving 97-115% or higher of target.

Director of Customer Service

Air Canada Vacations
05.2007 - 05.2010
  • Managed customer service effectiveness by monitoring performance and assessing metrics.
  • Built strong relationships with field operations team to support business development opportunities and improve service.
  • Generated, compiled and distributed reports of sales leads and up-sell opportunities.
  • Audited customer support procedures and collaborated regionally to promote standardization across offices.
  • Streamlined call center operations for improved efficiency and reduced wait times.
  • Hosted forums for current and prospective customers to share concerns, thoughts and ideas.
  • Developed and maintained key client relationships, resulting in increased retention rates and revenue growth.
  • Coordinated with other departments to improve internal processes, enhancing overall company performance and achieving seamless collaboration between teams.
  • Collaborated with sales teams to design targeted promotions that incentivized repeat business from existing customers while attracting new clientele.
  • Managed customer service representative team, providing ongoing training and support to continuously improve team performance.
  • Spearheaded corporate social responsibility initiatives that built strong community ties and enhanced the company''s reputation for outstanding customer care.
  • Established clear communication channels within the department, fostering a positive work environment that encouraged collaboration and innovation.
  • Resolved escalated customer service disputes and complaints, leading to increased customer satisfaction.
  • Created and maintained customer service policies and procedures, contributing to improved customer retention.
  • Collaborated with cross-functional teams for smooth running of customer service operations.
  • Conducted regular performance reviews with staff, identifying areas of improvement and providing constructive feedback.
  • Launched new customer loyalty program, boosting overall customer engagement and retention.
  • Championed company culture initiatives that emphasized the importance of excellent customer service throughout the organization.
  • Led team meetings focused on sharing best practices, addressing challenges, and celebrating successes in order to foster a cohesive, high-performing unit.
  • Reduced employee turnover through effective recruitment strategies and ongoing professional development opportunities.
  • Enforced adherence with company policies among customer service team members to maintain consistent service provision.
  • Coordinated customer service team projects, achieving successful on-time completion.

Education

Business Diploma - Business

Dalhousie University
Halifax, Nova Scotia
04-1987

Skills

  • Sales and Marketing
  • Customer Service
  • Leadership
  • Training/Development
  • CRM management
  • Sales expertise
  • Time management
  • Campaign management
  • Business development

Languages

English
Native or Bilingual

Timeline

Multi Media Marketing Specialist

Metroland Media Group
04.2011 - 12.2024

Director of Customer Service

Air Canada Vacations
05.2007 - 05.2010

Business Diploma - Business

Dalhousie University
Judy Wiseman