Judy Kim
San Jose
Summary
Experienced Creative Director and Producer with a strong background in global strategy, business development, and creative operations. Specializing in expanding Korean beauty brands into international markets, possessing the expertise to drive successful brand growth. Skilled in orchestrating innovative event productions, leading media campaigns, and developing influencer partnerships to enhance brand visibility and consumer engagement. Proven track record in managing end-to-end production processes across the beauty, music, e-commerce, and fashion industries. Excels in commercial direction, talent management, and project execution. Ability to foster cross-functional collaboration and deliver impactful, audience-centric content sets apart as a valuable asset in the industry.
Overview
14
14
years of professional experience
Work History
Founder & CEO
Judy Kim Media & Entertainment LLC
06.2017 - Current
- Multifaceted Media Productions: Orchestrated dynamic media productions across the beauty, music, e-commerce, and fashion industries, showcasing versatility and expertise in diverse creative domains
- Commercial Director: Led as the director for a spectrum of commercials, fashion films, behind-the-scenes content, and beauty product campaigns, demonstrating a keen eye for detail and a knack for capturing the essence of each brand
- Strategic Creative Direction: Functioned as the Creative Director and Producer for CF films, music videos, and various creative projects, ensuring a cohesive and impactful narrative in line with brand objectives
- Artist Management (A&R): Oversaw Artist & Repertoire (A&R) responsibilities for music collaborations and distribution, leveraging industry insights to forge successful partnerships and elevate the artistic direction of projects
- Talent Management: Managed a diverse talent pool including models, Directors of Photography (DPs), producers, photographers, and other key contributors for productions, fostering a collaborative and high-performance working environment
Founder & Chief Executive Officer
Soak
10.2018 - 01.2023
- Global Strategy & Consultation: Guided beauty brands on marketing direction and identity, specializing in facilitating the expansion of Korean brands into international markets
- Business Development and Localization: Spearheaded business development efforts, focusing on the localization of Korean brands in the USA, ensuring seamless integration into the American market
- Innovative Event Production: Orchestrated the planning and execution of pop-up events and stores for new product launches, utilizing a creative approach to enhance brand visibility and consumer engagement
- Media Production Campaigns: Developed and executed compelling media production campaigns to promote Korean beauty products, strategically elevating brand awareness and driving market penetration
- Influencer Marketing Leadership: Formed strategic partnerships through influencer marketing, collaborating with key figures in the Korean makeup and skincare industry to amplify brand presence
- Community Building: Pioneered the establishment of the first English-speaking influencer community in the beauty sector in Seoul, fostering a network of influencers to enhance brand reach and engagement
- Product Launch Success: Successfully launched Soak's first Premium Korean Skincare sets, demonstrating a keen understanding of market trends and consumer preferences
Video Production Manager
Asiance
06.2016 - 04.2017
- Strategic Production Management: Spearheaded video productions within a creative ad agency, managing brand content to ensure alignment with client objectives and brand identity
- End-to-End Production Oversight: Directed the entire production process, seamlessly navigating pre-production, production, and post-production stages, including edits, design, music, visual effects, and text integration
- Budgeting Expertise: Developed comprehensive multimedia budgets and estimations, demonstrating financial acumen to optimize resources and ensure cost-effective project execution
- Agile Asset Creation: Produced unique and rapid video assets tailored to client needs, showcasing adaptability and creative agility to meet diverse requirements
- Project Management Mastery: Effectively managed and delivered multiple projects within fast-paced timelines, emphasizing efficiency without compromising on the quality and creative vision of the final deliverables
Video Producer
New Philadelphia Church
01.2011 - 12.2016
- Engaging Digital Video Production: Produced compelling digital videos encompassing promotional content, testimonies, and event recaps, enhancing the church's online presence and engagement
- Multifaceted Multimedia Skill Development: Developed a diverse set of technical multimedia skills by incorporating storytelling elements into photography, videography, editing, design, and social media publications
- Collaborative Digital Strategy: Collaborated closely with the executive media director to conceptualize and deliver optimal digital outputs, ensuring alignment with the church's mission and resonance with online audiences
- Event Documentation Expertise: Filmed and photographed internal events, outdoor mission work, and international travels, skillfully documenting stories to create impactful and shareable content
Media Marketing Manager
Dino Media Singapore
11.2015 - 05.2016
- Strategic Start-Up Management: Successfully managed the establishment of the start-up branch in Seoul, taking charge of registering the company in Korea, navigating legal processes, and laying the foundation for operational success
- Client Base Expansion: Proactively built and expanded the client base, leveraging strategic business partnerships to enhance digital exposure in the Korean market, fostering brand growth and market presence
- Negotiation and Proposal Expertise: Skillfully negotiated business proposals, focusing on brand development initiatives and securing prime outdoor advertising locations tailored to meet the specific needs of clients
Unit Production Manager
SO INTL
12.2015 - 04.2016
- International Project Management: Spearheaded multimedia projects in Seoul, collaborating closely with international directors, artists, and fashion brands to ensure seamless execution and alignment with creative vision
- Creative Video Production: Conceptualized and produced three fashion lookbook videos featuring female influencers, collaborating with directors and artists throughout the process, from filming to editing, to create visually compelling digital assets
- End-to-End Production Involvement: Played a pivotal role in all stages of production, from crafting detailed proposals to hands-on implementation, filming, editing, and finally publishing, showcasing comprehensive expertise in project management
Co-Founder of Ewha Lacrosse Team
Ewha Womans' University
07.2012 - 03.2016
- Founding Leadership: Co-founded and led the establishment of a women's lacrosse team at Ewha Womans' University, serving as captain and director to lay the foundation for the team's success
- Hands-On Coaching: Personally coached drills, plays, and positions for the team, conducting one-on-one sessions to enhance the technical skills of each student, fostering individual growth and team cohesion
- Exemplary Team Participation: Demonstrated exceptional enthusiasm, stamina, and unwavering loyalty during games and tournaments, contributing to the team's competitive spirit and overall success
- Team Unity Advocate: Promoted team unity through organizing bonding events and conducting focused yet enjoyable training sessions, creating a positive and cohesive team culture
Commercial Production Intern
Thisco Production
07.2014 - 08.2014
- Professional Internship Experience: Completed a two-month internship with a prominent Korean commercial ad film production company, gaining hands-on experience and insights into the intricacies of the industry
- Comprehensive Training: Underwent training under seasoned producers and creative directors, acquiring a thorough understanding of pre-production, production, and post-production processes in the commercial film industry
- Involvement in High-Profile Productions: Actively contributed to large-scale commercial productions featuring luxury brand names, collaborating with various departments to ensure the seamless production of final advertisement films
- International E-Commerce Proposal Contribution: Played a role in international e-commerce proposals, contributing to marketing distribution strategies and gaining exposure to the global dynamics of the commercial production landscape
Radio & TV Production Intern
Korea Educational Broadcasting System
09.2010 - 07.2011
- Comprehensive Program Assistance: Worked closely with radio producers, engineers, emcees, and writers to efficiently regulate and execute daily programs, ensuring smooth operations and adherence to program schedules
- Live Visual Radio Broadcasting: Operated visual radio broadcasting during live shows, showcasing proficiency in camera and computer technology while synchronizing with the ongoing program
- Script Ideation and Editing: Contributed to the ideation and editing of the EBS Morning Special script in collaboration with head writers, demonstrating creative input and editorial skills
- TV Program Supervision and Management: Supervised, managed, and edited the script for a new TV program, 'Mom's and Kids' Cooking,' overseeing culinary and conversational content creation
- Collaborative Production Involvement: Collaborated with the producer, host, writers, cameramen, and staff to generate new ideas, angles, and catchphrases for the TV program, fostering an innovative and engaging production environment
- Supervisory Role: Supervised the main staff, providing constructive feedback and enforcing deadlines to ensure the timely and successful execution of production tasks
Education
Bachelors Degree - International Relations
Ewha Womans University
03.2016
Bachelor of Arts (BA) - Business/Managerial Economics
Università Ca' Foscari Venezia
05.2015
Media, Culture and Communications - undefined
New York University
09.2010
Skills
- Strategic Leadership
- Global Marketing Strategy
- Creative Direction & Execution
- Project Management
- Content Production
- Vendor Management
- Cross-Functional Collaboration
- Budget Creation & Oversight
- Business Development
Websites
Awards And Press
The Korea Times
https://koreatimes.co.kr/www/culture/2019/09/199_268828.html, https://www.koreatimes.co.kr/www/nation/2022/05/178_276424.html, http://www.koreatimes.co.kr/www/nation/2019/05/703_268150.html,
10 Magazine
https://10mag.com/bloggers-brunch-connects-korean-influencers-and-beauty-brands/, https://10mag.com/soak-lifestyles-march-brunch-focuses-on-western-vs-korean-makeup-style/
Awards
Korea Digital Agency of the Year - Gold, Korea Japan/Korea
Independent Agency of the Year - Gold, Asiance
Korea Innovation Product Award, Idea Product Award, JRJ, INC. - Seoul SBA
Timeline
Founder & Chief Executive Officer
Soak
10.2018 - 01.2023
Founder & CEO
Judy Kim Media & Entertainment LLC
06.2017 - Current
Video Production Manager
Asiance
06.2016 - 04.2017
Unit Production Manager
SO INTL
12.2015 - 04.2016
Media Marketing Manager
Dino Media Singapore
11.2015 - 05.2016
Commercial Production Intern
Thisco Production
07.2014 - 08.2014
Co-Founder of Ewha Lacrosse Team
Ewha Womans' University
07.2012 - 03.2016
Video Producer
New Philadelphia Church
01.2011 - 12.2016
Radio & TV Production Intern
Korea Educational Broadcasting System
09.2010 - 07.2011
Bachelor of Arts (BA) - Business/Managerial Economics
Università Ca' Foscari Venezia
Media, Culture and Communications - undefined
New York University
Bachelors Degree - International Relations
Ewha Womans University
Similar Profiles
Morgan BinWaleeMorgan BinWalee
STORY PRODUCER at Da Brat Loves Judy/ E One EntertainmentSTORY PRODUCER at Da Brat Loves Judy/ E One Entertainment
Xixi BaoXixi Bao
Manager of Operations at MEDIA 528 ENTERTAINMENT, LLCManager of Operations at MEDIA 528 ENTERTAINMENT, LLC
OU CHUE YANGOU CHUE YANG
Intern at KC Global Media Entertainment LLCIntern at KC Global Media Entertainment LLC