Judith Mugeni

• Specialist areas: Strategic Marketing Plan development, Integrated Marketing Communication, Sponsorship Marketing, Media Placement, Media Management, Competitive Intelligence, Events Marketing, CSI Strategic planning, Analytics Centre (Market research, IP/Sponsorship Rights valuation, Socio-Economic Impact Studies
• Negotiated high-value contracts with clients, securing profitable partnerships for the company.
• Established and implemented business procedures and process improvements.
• Mentored junior staff members, resulting in a more cohesive team and increased overall performance.
• Spearheaded successful client engagements resulting in repeat business and positive referrals from satisfied clients.
• Oversaw financial management of the firm, including budgeting, forecasting, and analysis, ensuring fiscal responsibility and profitability.
• Increased client base by implementing effective marketing strategies and fostering long-term relationships.
• Led recruitment efforts to attract top talent, contributing to a highly skilled workforce capable of meeting client demands effectively.
• Established clear communication channels within the organization, fostering collaboration among team members towards shared goals.
• Developed comprehensive business plans that led to significant revenue growth and expansion opportunities.
• Evaluated market trends to identify new business opportunities and develop targeted growth strategies accordingly.
• Built strong networks with key stakeholders both internally and externally to support business growth objectives.
• Cultivated a culture of continuous improvement by encouraging staff development through training programs and workshops.
• Developed comprehensive marketing plans in alignment with overall business goals and objectives.
• Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
• Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
• Optimized digital marketing efforts for increased online presence and customer engagement.
• Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
• Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
• Evaluated competitor activity to inform strategic decision-making within the marketing department.
• Mentored junior team members, fostering professional development within the organization.
• Managed marketing budget for maximium ROI.
• Established partnerships with key industry influencers to amplify brand reach and credibility.
• Conducted market research to identify emerging trends and adjust marketing strategies accordingly.
• Enhanced team productivity and campaign output by integrating advanced marketing automation tools.
• Increased brand visibility through effective negotiation and implementation of strategic partnerships.
• Delivered revenue growth by identifying and pursuing new sponsorship opportunities within targeted markets.
• Planned and executed sponsored events, providing exceptional service to partners while meeting organizational objectives.
• Participated in industry conferences and networking events to expand professional network and identify potential leads for new partnerships.
• Evaluated prospective sponsors'' suitability based on company values alignment.
• Enhanced event experiences for attendees through successful collaboration with sponsors on promotional initiatives.
• Conducted thorough post-event evaluations and provided detailed reports to sponsors, demonstrating return on investment.
• Boosted event attendance by collaborating with sponsors on targeted marketing campaigns and promotions.
• Managed sponsorship contracts, ensuring timely delivery of agreed-upon assets and benefits for both parties.
• Developed creative activation ideas that aligned with sponsor goals, enhancing overall partnership value.
• Secured sponsorship deals by developing and maintaining relationships with key industry stakeholders.

• Increased employee engagement and satisfaction levels through targeted initiatives such as professional development programs, recognition schemes, and flexible work arrangements.
• Negotiated favorable contracts with vendors and suppliers, securing cost-effective arrangements without compromising quality or service levels.
• Directed financial management initiatives to maximize profitability, overseeing budgets, forecasts, and reporting processes for accurate fiscal oversight.
• Enhanced company brand reputation, positioning the business as an industry leader through public relations initiatives and community engagement activities.
• Increased brand visibility through effective negotiation and implementation of strategic partnerships.
• Delivered revenue growth by identifying and pursuing new sponsorship opportunities within targeted markets.
• Maintained a comprehensive database of sponsor contacts, tracking ongoing communication efforts and deal progress.
• Planned and executed sponsored events, providing exceptional service to partners while meeting organizational objectives.
• Streamlined processes for sponsor communications, improving efficiency and responsiveness to inquiries.
• Provided guidance to junior team members in managing day-to-day tasks related to sponsorship accounts management.
• Participated in industry conferences and networking events to expand professional network and identify potential leads for new partnerships.
• Evaluated prospective sponsors'' suitability based on company values alignment.
• Enhanced event experiences for attendees through successful collaboration with sponsors on promotional initiatives.
• Conducted thorough post-event evaluations and provided detailed reports to sponsors, demonstrating return on investment.
• Spearheaded the creation of high-quality presentation materials showcasing past successes for use in future pitches.
• Boosted event attendance by collaborating with sponsors on targeted marketing campaigns and promotions.
• Fostered long-term relationships with sponsors, resulting in repeat partnerships and referral opportunities.
• Administered invoicing processes to ensure accurate billing and timely receipt of sponsorship payments.
• Managed sponsorship contracts, ensuring timely delivery of agreed-upon assets and benefits for both parties.
• Developed creative activation ideas that aligned with sponsor goals, enhancing overall partnership value.
• Secured sponsorship deals by developing and maintaining relationships with key industry stakeholders.
• Assisted in the development of customized proposals tailored to potential sponsors'' marketing objectives and budgets.
• Monitored project progress, identified risks and took corrective action as needed.
• Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules and conflicts.
• Tracked project and team member performance closely to quickly intervene in mistakes or delays.
• Analyzed project performance data to identify areas of improvement.

• Self-motivated, with a strong sense of personal responsibility.
• Worked effectively in fast-paced environments.
• Skilled at working independently and collaboratively in a team environment.
• Proven ability to learn quickly and adapt to new situations.
• Excellent communication skills, both verbal and written.
• Worked well in a team setting, providing support and guidance.
• Championed data-driven decision making, utilizing analytics tools to inform business strategy and operations.
• Assisted in securing sponsorships through tailored proposals that showcased the value of partnerships with the organization.
• Increased company visibility within the community through participation in local events, sponsorships, and networking opportunities.
• Assisted in team strategy development, contributing to overall success during competitions.
• Established metrics for success, regularly tracking progress towards targets to inform ongoing strategy adjustments.
• Contributed to the continuous improvement of the company''s overall data strategy by proactively identifying areas for enhancement and optimization.
• Provided expert advice on media planning, buying, and strategy development for a diverse range of clients.
• Created detailed reports on inventory metrics for senior management review, enabling informed decision-making regarding inventory strategy adjustments.
• Collaborated effectively with cross-functional teams to ensure alignment on legal matters and strategy.
• Guided change management efforts during periods of organizational restructuring or updates involving company strategy or technology implementation.
• Established partnerships with local businesses for sponsorship opportunities, increasing funding for service projects.
• Supported cross-functional teams by providing sponsorship insights and expertise, ensuring consistent application of best practices across the organization.
• Leveraged data-driven insights from performance analytics tools to inform decision-making processes around resource allocation and strategy improvements.
• Assisted in securing sponsorships from local businesses, helping to increase financial support for athletic programs.
• Created and executed growth and retention strategy for region.
• Developed and executed marketing strategy that broadened center's reach and attracted diverse client base.
• Stayed abreast of emerging trends in the networking industry to maintain a competitive edge in strategy development and execution.
• Identified trends and patterns within large datasets, uncovering valuable insights for business strategy development.
• Delivered comprehensive competitor analysis reports that informed future strategy adjustments.
• Conducted in-depth analysis of program data to identify trends and areas for improvement, guiding future strategy development.
• Implemented an effective communication strategy on compensation updates throughout the organization, enhancing transparency and employee engagement.
• Mentored junior team members on best practices in paid media strategy development and implementation techniques.
• Maintained up-to-date knowledge of industry trends, incorporating new technologies into the company''s digital strategy when applicable.
• Secured sponsorships from local businesses by presenting partnership opportunities, increasing resources for events.
• Contributed valuable insights during strategy meetings, helping shape company initiatives based on current market conditions.

Sponsorship Industry:
Played an advisory role providing strategic insights to create winning pitches and maintain clients

External clients included all Engen sponsorships (football, motorsports, cycling), Standard Bank (Africa football), Ackermans (dance), MTN (Music, Cricket, Cycling), BeMobile Botswanna through Kaelo, Octagon Passion Drivers Research for Connect Marketing Nigeria, World Jazz Awards, Malta Guiness Dance Show, English Premier League rghts to name a few

Roles included:
Creating strategy documents for internal departments as well as clients;

Helped ID role of sponsorships and setting business objectives;

Monitoring and measuring sponsorship activities; Conducted internal research from brief, questionnaire design, data capturing to analysis and presentation; providing timely learnings through writing monthly and weekly reports;

Conducting competitor reviews; Creating models for sponsorships; Conducting sponsorship workshops; Conducting internal knowledge share presentations; Leading brainstorms for ideas;

Training and managing of interns; Presenting to clients; Creating sponsorship rights documents - rights sales documents, evaluating, measuring and monitoring sponsorship rights;

Creating sponsorship pitch documents and selling; Creating sponsorship rights models,

Apportioning sponsorship rights to different sponsors and any strategy and research jobs

• Expanded the scope of existing research offerings while identifying potential gaps in services provided to clients or business units internally.
• Enhanced research quality by implementing advanced data analysis techniques and methodologies.
• Quantitative Research: Unilever Home and Personal Care Team- managing internal departments, client accounts and team.
  Brands i worked on include OMO, Sunlight, Surf, Axe, Dawn, Lux, Shield, Lifebouy plus competitors
• Client Services Included:
  Proposal writing
  Quantitative and Qualitative Research
  Brand Tracking
  Data Analysis and Report writing
  Advertising Pre- Testing, Media tracking
  Training, managing and mentoring 3 juniors
  Client Presentation
• Quantitative Research: Unilever Personal Care Team- managing three accounts
  Client Services
  Data Analysis and Report writing
  Advertising Pre- Tests
  Training and mentoring juniors
  Client Presentations
  
  Achievements
• Elected as star of the quarter, star of the half year and star of the year in the Millward Brown South African Client Service region
• Promoted to Research executive for being one of the top performing graduates in the Programme
• Co wrote a Chapter in a book on how to market to the African consumer: The global Brand (http://www.theglobalbrandonline.com/)

• [2 year three-company Graduate Training Programme encompassing Millward Brown SA, Added Value SA, and Research International]
• Junior Research Trainee Research International (May – July)
• Quantitative research; Charting, analysis and report writing, National Brands and Nestle Team
• Junior Project Coordinator - Millward Brown SA (September 2005 - April 2006).
  Quantitative research- Advertising and Marketing Research, Quantitative research; analysis and report writing:Unilever Food Team
• Junior Project Co-ordinator - Added Value SA (January 2005 - September 2005)
• Qualitative research, Added value clients exposed to and worked with, include: Master Foods: Sweets, Consumer immersions in Soweto (with an added value member), (to understand usage and attitude to the category) as well as data merging (analysis of data) in Cape Town with the CEO, MD and Associate Directors on all information collected, and co-presenting findings at the workshop with the client; Nestle - Dark Chocolate, Desk research on dark chocolate - competitive analysis, Conducted a focus group (18-24 year old males), Attended workshop with client and team (facilitator and project management); Cell C- take a girl child campaign- Owned and managed the project from beginning to end- Briefing, Recruitment of stakeholders, One-on-one stakeholder interviews (government, media, analysis (data merge), Added Value Received two awards - one for research and one for taking in a girl child ; Castrol - note-taking in focus groups; Old Mutual - note-taking and observing of focus groups; KFC Streetwise 2, Competitive analysis, Owned and managed the marketing PI section, Recruited and managed students from universities for observation research; Nestle - Crosse and Blackwell Mayonnaise, co-conducted focus group, Marketing PI, accompanied shopping with respondents, Data analysis; Added value global case studies - co-ordinated and put together case studies of all projects on worked from Germany, France, UK and SA