Judith Moranga
Toronto,ON
Summary
Knowledgeable Marketing and Public Relations professional with 10 plus years in developing, implementing,
and managing public relations strategies and activities. Superb communication skills with talent in developing
innovative public relations and marketing strategies. Adept at media relations, negotiations, special event
coordination, issue management and community relations.
Overview
11
11
years of professional experience
Work History
Senior PR and Marketing Executive – Corporate Branding
Proscene Systems Ltd
09.2021 - 10.2023
- Developed marketing communications plans including strategy, goals, budget, and tactics to increase volumes and market share
- Produced detailed proposals for event clients (including, promotional gifts, timelines, branding venues, and budgets)
- Developed media relations strategy, seeking high-level placements in print, broadcast, and online media
- Coordinated all public relations activities including Corporate Social Responsibility
- Coordinated and approved clients creative brand management and communication
- Maintained a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them.
Public Relations Marketing Executive
Dharkemmy Corporate Communications Ltd
05.2021 - 09.2021
- Conceptualized, managed, and executed media related events
- Developed related communications for key speakers at events (including but not limited to, speeches or talking points, fact sheets, guided notes/speaker briefs)
- Co-ordinated the pitching of public relations consultancy services, digital marketing, and corporate branding to various clients
- Developed and implemented communication plans and strategies for internal and external use
- Provided crisis management support and strategies, including developing and implementing crisis communications responses and plans as needed.
Public Relations Intern
Water Service Regulatory Board
02.2015 - 04.2015
- Coordinated and developed IEC materials used in various events
- Reviewed of all advertising materials and external communications
- Took part in Coordinating Organization Branding initiatives
- Wrote articles that were then used in an internal publication magazines
- Planned, organized, and mobilizing participation for events, communication meetings, workshops, and trainings.
Business Executive
Standard Media Group
12.2013 - 01.2015
- Developed strategy to increase volumes and market share
- Delivered high quality customer service to client
- Increased advertising opportunities within Standard Group products which will translate to higher revenues
- Supported, maintained, and grew business contacts with both the existing and potential advertising clients and agents.
Marketing Executive
Proscene Systems Ltd
01.2013 - 10.2013
- Handled of all Customer Care matters
- Planned and executed public relations & communication policies
- Reviewed and approved all advertising materials and external communications
- Coordinated and organized company events
- Coordinated company public image and branding initiatives.
Education
Bachelor of Science - Communication & Public Relations
Moi University
01.2015
bachelor's degree - Public Relations & Communications
Moi University
01.2012
Skills
- Developing and implementing marketing
- Strategies
- Excellent interpersonal skills
- Negotiation
- Canva knowledge
- Media relations
- Report writing
- External and Internal communication
- Materials
- Brand relations
- Certifications/Trainings
- Integrated Brand Communications
- International School of Advertising Nairobi, 2016
Timeline
Senior PR and Marketing Executive – Corporate Branding
Proscene Systems Ltd
09.2021 - 10.2023
Public Relations Marketing Executive
Dharkemmy Corporate Communications Ltd
05.2021 - 09.2021
Public Relations Intern
Water Service Regulatory Board
02.2015 - 04.2015
Business Executive
Standard Media Group
12.2013 - 01.2015
Marketing Executive
Proscene Systems Ltd
01.2013 - 10.2013
Bachelor of Science - Communication & Public Relations
Moi University
bachelor's degree - Public Relations & Communications
Moi University
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