Judi Samuels

• Developed and implemented successful customer and employee experience strategies that effectively engage target audiences, drive retention and foster loyalty.
• Contributed to the consistent delivery of over $500K in revenue annually across a diversified portfolio of client using a consultative selling approach and strong client relationship-building.
• Led the adoption of the Sprint methodology within Bond in order to deliver more efficient and robust project delivery to clients.
• Led the transformation of journey mapping to deliver more value for clients through combined CX, EX and operational maps showcasing key areas of opportunity for strategic focus.
• Provided insights and thought leadership to senior leaders from multiple industries including: hospitality, mobility, retail, automotive and finance.
• Led a team of 10 designers, strategists and consultants and developed their skills to ensure they were successful at identifying business problems, providing insights, and designing appropriate solutions including experience journey maps, learning & development and change management.

• Led business development initiatives resulting in 35% of total organization annual revenue from new clients.
• Designed and delivered powerful employee experience strategies, events and learning programs to top tier brands including Ford, Subaru, Volvo.
• Redefined learn & drive programs for client by designing, creating and delivering fully immersive programming focused on employee experience and on-the-job application.
• Facilitated co-creation sessions, ideation workshops, collaborative design sessions and delivered learning programs to cross-functional teams in both French and English.

• Taught and facilitated Management & Marketing courses for the Hospitality and Culinary school at George Brown College in Toronto.
• Developed and delivered sales, marketing, communications and social media strategies for brands including: Direct Energy, Fairmont Royal York, Our Kids Media, and UCS Forest Group
• Developed the launch strategy for Xbox 360 in Canada and led the national execution team in the delivery of the program, including partnership management with Bell Canada, 7-Eleven and MuchMusic.
• Delivered keynote sessions on marketing, customer experience, partnership development and social media to business leaders and consultants at various events including Online Revealed, E-Metrics, #140MTL.

• Designed, created, and delivered a full corporate communications strategy & budget including advertising, editorial, online and offline content, partnership development and client events - internal &
  external.
• Secured cover story on Maritz's first annual Loyalty Report in Marketing Magazine.
• Led and managed brand development & communications including production assets, web development & content and internal & external communications vehicles, channels and tone.

• Developed marketing strategies to enhance CFIB visibility across Canada.
• Developed processes & tools to support strategy execution and build the marketing function.
• Led and developed: Social Media Governance and Policy, Brand Standards and Policy.
• Launched CFIB's first social campaigns through local political action initiatives, resulting in increased month-over-month membership sales in specific regions.

Built, grew and enhanced my skills in marketing, tourism and business at the National Capital Commission and the Canadian Tourism Commission by:

• Leading partnership management of small business tourism operators Canada-wide, and representing the NCC and CTC on various committees.
• Identifying and prioritizing tourism trends, delivering insight, proposing product development and facilitating partnerships.
• Launching the first annual Tourism Innovation Summit & facilitating workshops.
• Managing a budget of $54+M for Canada-wide tourism partnership and product development.
• Creating, developing and managing destination marketing campaigns and leading sponsorship management major events including Canada Day in the Nation's Capital.