Summary
Overview
Work History
Education
Skills
Timeline
AssistantManager
Juan Manuel Martinez

Juan Manuel Martinez

Mississauga,Ontario

Summary

Experienced Digital Marketing and Data Analytics strategist with a proven track record in developing and executing successful online marketing and social media campaigns. Proficient in monitoring campaign performance, optimizing campaigns, and measuring impact using quantitative and qualitative metrics. Extensive experience in developing effective websites, landing pages, and A/B testing strategies to improve digital performance. Strong communication skills, including presenting campaign recaps and insights to strategic partners and stakeholders. Demonstrated ability to work with cross-functional teams, both local and overseas, to implement and optimize project objectives using an Agile methodology to monitor and improve performance. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

Overview

26
26
years of professional experience

Work History

Stock Trader

Personal
12.2019 - Current
  • 3+ years as a Commodities, Currency, and Stock trader
  • Ample understanding of risk management and wealth generation investing instruments
  • Options trader for Futures, Stock, Indexes

Internet Business Development Director & Partner

Goblin Creative
11.2007 - 12.2019
  • Proven track record of developing effective digital marketing solutions and Intranet applications for medium and large companies.
  • Responsible for managing social media campaigns, developing mobile applications, conducting benchmarking (KPI) analysis, evaluating new technologies, monitoring campaign performance, and coordinating initiatives to improve overall performance.
  • Experience in managing cross-functional teams of developers in India, Mexico, Argentina, and Canada to ensure seamless project execution.
  • Provided presentations to senior leadership teams on the performance of different initiatives, and prepare suggestions and next steps to improve performance and achieve desired goals.

AT&T, MTS Allstream
11.1997 - 07.2007

Information Warehouse and Business Intelligence Manager

AT&T Canada
01.2001 - 01.2007
  • Collaborated with Finance, Sales, Marketing, Network Services, and other business units to provide tools and data to analyze market trends
  • Developed, implemented, and supported Business Intelligence (BI) and Data Warehousing (DW) applications
  • Implemented analysis control systems that monitored network capacity, forecasted sales, market churn, cross-sales opportunities, financial analysis for quarterly/year-end reports, and more.

Programmer – Data Warehouse analyst

AT&T Canada
01.1997 - 01.2000
  • Responsible for the reporting tools on the Data Warehouse system based on Teradata and DB2 .

Education

Master of Business Administration -

Queen’s University
2007

Digital Marketing Connections -

Humber College
Canada
03.2023

Fundamentals of Project Management -

G H AUE Services
Canada
03.2023

Advanced Google Analytics -

Google Analytics Academy
USA
02.2023

Postgraduate of Administration - Industrial Operations

Technological University of Mexico
Mexico
1991

Bachelor’s Degree - Computer Science & Administration

Technological University of Mexico
Mexico
1989

Several courses on Marketing, Sales, Social media, Web Design, Market analysis -

Canada

Skills

  • Digital Marketing
  • Mobile Applications
  • Data Analytics Reporting
  • Content Marketing
  • E-Commerce
  • Web Analytics
  • Social Media Campaigns
  • E-mail Marketing
  • Paid Advertisement
  • Executive Sales Presentations
  • Vendor Management
  • Project Management
  • Business Intelligence
  • A/B Testing
  • Website Optimization
  • Investment risk management

Timeline

Stock Trader

Personal
12.2019 - Current

Internet Business Development Director & Partner

Goblin Creative
11.2007 - 12.2019

Information Warehouse and Business Intelligence Manager

AT&T Canada
01.2001 - 01.2007

AT&T, MTS Allstream
11.1997 - 07.2007

Programmer – Data Warehouse analyst

AT&T Canada
01.1997 - 01.2000

Master of Business Administration -

Queen’s University

Digital Marketing Connections -

Humber College

Fundamentals of Project Management -

G H AUE Services

Advanced Google Analytics -

Google Analytics Academy

Postgraduate of Administration - Industrial Operations

Technological University of Mexico

Bachelor’s Degree - Computer Science & Administration

Technological University of Mexico

Several courses on Marketing, Sales, Social media, Web Design, Market analysis -

Juan Manuel Martinez