Juan David Serna
Toronto,Canada
Summary
As a seasoned sales professional specializing in enterprise direct sales, account management, and partner alliance management within the SaaS industry, I excel in delivering exceptional results. My reputation is built on my flexibility, collaborative spirit, and adaptability, allowing me to thrive in dynamic environments. With a strong focus on relationship management, I am deeply committed to driving revenue growth and have a proven track record of success in this area. My experience and passion for sales make me an invaluable asset to any team seeking to expand its market presence and achieve ambitious sales targets.
Overview
12
12
years of professional experience
Work History
Channel Account Manager (Sales Channel)
Auvik Networks
Toronto, Canada
07.2022 - Current
- 2022 Channel Builder award
- Signed 45 new resellers in the first six months
- Enabled and achieved the target of new MRR with the new resellers
- Successfully co-created business plans focusing on the go-to-market strategy with System Integrators
- Managed the sales funnel focused on deals coming from channel sales teams.
Co-Founder
Impakta
Bogota, Colombia
04.2018 - Current
- Consulting and launching the Business model and expansion over Latam
- Closed deals in Mexico, Colombia, Argentina, and the United States for $200k Over the first two years
- Lead Technical, Content creation, and Marketing teams.
Sales Specialist Digital Events
NTT Cloud Communications
Toronto, Canada
11.2021 - 05.2022
- Generate a $300k funnel over the first four months by cold emailing and cold calling new logos
- Produced 1st commercial meeting with the 23 biggest pharma companies in the US and Canada.
Account Manager (Field Sales) Digital Identity
Infomedia Service
Colombia
09.2020 - 10.2021
- Structure sales offer for Digital Identity and Security Portfolio
- Sold $1.6 million over the first year of the product launch with customers in Ecuador, Colombia, and Central America by discovering customer needs to offer the right business technology solution
- Generated a $9 million funnel with a projected sales cycle of 9 months.
Global Account Manager LATAM
NTT Former Arkadin
Bogota, Colombia
03.2016 - 03.2018
- Renewal of 98% on the global sales current contracts by delivering customer success initiatives
- Cross-sell achievement of 120% upselling and cross-selling strategies
- Cross-sell company services in 3 areas of the leading Global Accounts with Arkadin's Business Solutions.
Channel Manager
Expand Contact Center Software
Bogota, Colombia
08.2015 - 02.2016
- Opening Partnership over Colombian territory, achieving 20 new Partners in the first year of operation to achieve key metrics
- Created local offers and successfully trained 80 sales representatives
- Helping Partners to Close Sales with direct involvement with customers.
Solution Specialist
Cisco System
Bogota, Colombia
05.2012 - 08.2015
- 500% Partner increase in the different Colombian regions by leveraging Business intelligence from Distributors
- 100 Partner Enablement to get certified as Select Partners
- 5x increase in revenue in the different Colombian regions Year Over Year from partners selling competitor.
Education
B.A Finance and International Affairs -
Universidad Externado de Colombia
Skills
- Revenue Growth
- CRM Software
- Sales
- Negotiation
- Sales Enablement
- Marketing
- Pipeline Maintenance
- Territory Management
- Relationship Building
- Account Management
- Territory Growth
- Channel Development
Related Experience
Cloud solution selling and customer success/Direct and GSI/alliance management, Proficient at MS Office suite, Sales Navigator, and CRM solutions., Bilingual in Spanish (First Language) and English, French (Basic), Portuguese (intermediate)
Accomplishments
- 2022 Channel Builder Award, Auvik Networks
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Portuguese
Limited
Timeline
Channel Account Manager (Sales Channel)
Auvik Networks
07.2022 - Current
Sales Specialist Digital Events
NTT Cloud Communications
11.2021 - 05.2022
Account Manager (Field Sales) Digital Identity
Infomedia Service
09.2020 - 10.2021
Co-Founder
Impakta
04.2018 - Current
Global Account Manager LATAM
NTT Former Arkadin
03.2016 - 03.2018
Channel Manager
Expand Contact Center Software
08.2015 - 02.2016
Solution Specialist
Cisco System
05.2012 - 08.2015
B.A Finance and International Affairs -
Universidad Externado de Colombia
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