Overview
Work History
Education
Accomplishments
Languages
References
Timeline
Generic
Juan Serrano

Juan Serrano

Vancouver,BC

Overview

6
6
years of professional experience

Work History

Business Development Manager - Americas

Fatigue Science
Vancouver, BC
11.2021 - Current
  • Developed BDR process as the First Business Development Representative to generate Sales Accepted Leads.
  • Elevated to Manager position, responsible for hiring and managing a team of 3 Sales Representatives while surpassing monthly sales targets; resulted in $1.1 M pipeline forecast.
  • Conducted 60% of the sales cycle, prospecting, identifying, and presenting product introduction during Discovery Calls before AE Hand-Off.
  • Created sales scripts, manuals, and a handbook to establish the Business Development department, which generated USD $100,000 in revenue during the first year and accumulated $330,000 over three years.
  • Applied and implemented various prospecting methods including Cold Calling, referral programs, Marketing Campaigns, Trade Shows, and Sales Navigator.
  • Collaborated with the marketing team on feedback and strategy for inbound leads, resulting in a remarkable 110% increase in inbound traffic.
  • Generated 25 SAL per month, capturing valuable business opportunities that increased company revenue and enhanced bottom-line profit.

Account Manager

Rentmoola
Vancouver, BC
03.2021 - 08.2022
  • Onboarded more than 50 companies in less than 24 hours each, ensuring the company's expectations and satisfaction. This helped to keep the customer business without any interruptions.
  • Ensured that 50,000+ tenants could benefit from our platform by facilitating training demos, and webinars and onboarding 50+ property managers into our system.
  • 20 meetings a week with their respective projects to finish. This increased customer satisfaction by 20% and increased retention by 10%.
  • Increased the flow of revenue for the company and thus avoid 40% of cancellations.
  • Managed 2 people to ensure that we reduce project delivery times by up to 23%

Account Executive

Rentmoola
Vancouver, BC
06.2020 - 03.2021
  • Operated the full sales cycle including identifying, prospecting, presenting, negotiating, and closing.
  • Identified the needs and challenges of prospective customers not only to promote the product but to meet their expectations
  • Succeeded a consistently high level of activity to exceed Key Performance Indicators (KPI) and Quotas
  • Achieved daily activity targets including 100 calls per day and conducted 23 demos a week with approximately 2 deals closed.
  • Generated $65,000 in one year by exceeding 112% of the company target.

Account Executive - LATAM

Self Management Group
Toronto, ON
10.2018 - 01.2020
  • First Junior Account Executive in the company and first Bilingual Account Executive. Opened a new territory in South America that brought $40.000 as revenue
  • Built from scratch the Hunter Sales Process from the cold call script, presentations in Spanish, and sales handbook.
  • Specified in the Call Center vertical educating the prospects in Ecuador face to face, sold the first deal in this industry helping them to reduce the turnover by 30%.
  • Generated the full sales cycle including identifying, prospecting, presenting, negotiating, and closing.
    Attended trade shows in Mexico to expose the brand and the company.
  • Worked closely with the Senior Account Executives with 30+ years of experience. This led to a $75,000 business deal with Wendy's Canada from a cold call.
  • Engaged with prospects to position the company's solutions through strategic value-based selling, business case definition, ROI analysis, and references.
  • Developed a pipeline of opportunities through a combination of 80 calls per day, email campaigns, and market sector knowledge/intelligence.

Education

MBA - Business Management

EAE Business School
Madrid, Spain
07.2021

Bachelor of Arts - Marketing

Thompson Rivers University
Kamloops, BC
09.2018

Accomplishments

  • Revenue Growth: Successfully drove substantial revenue growth by generating a $1.1M pipeline forecast and securing $330,000 in sales booked over the next three years.
  • Professional Development: Established and developed the entire Business Development Representative (BDR) department, leading to a promotion to Manager within the first year.
  • New Territory Expansion: Opened a new territory in South America through participation in trade shows and face-to-face visits.
  • Impact: Collaborated with Senior Account Executives, resulting in a $75,000 business deal with Wendy's Canada from a cold call.
  • Entrepreneurship: Founded and managed a high-quality leather goods company in Ecuador, employing Indigenous artisans.

Languages

Spanish
Native/ Bilingual
English
Native/ Bilingual

References

References available upon request.

Timeline

Business Development Manager - Americas

Fatigue Science
11.2021 - Current

Account Manager

Rentmoola
03.2021 - 08.2022

Account Executive

Rentmoola
06.2020 - 03.2021

Account Executive - LATAM

Self Management Group
10.2018 - 01.2020

MBA - Business Management

EAE Business School

Bachelor of Arts - Marketing

Thompson Rivers University

Similar Profiles

CREATE PROFILE
Juan Serrano