JUAN HERNANDEZ
San Jose
Summary
Dedicated Communication Specialist with a strong focus on enhancing community impact and fostering the growth of future leaders. Leveraging expertise in marketing, social media, and bilingual communication to consistently deliver engaging content and effective outreach strategies. Passionate about creating positive change through innovative and collaborative efforts.
Overview
11
11
years of professional experience
Work History
Free Lance Social Media Marketing Specialist
Self-employeed
08.2023 - Current
- Create websites for clients
- Assist clients in San Jose which include the Alum Rock Village
- Generate engaging and relevant content for social media platforms, including text posts, images, videos, and other multimedia content
- Provide clients with regular reports on key performance indicators (KPIs) and suggest improvements based on data analysis
- Stay up-to-date with current trends and changes in the social media landscape
- Ensure the client's brand voice, messaging, and visual identity are consistent across all social media channels
- Adaptability to social media algorithm changes, trends, and best practices
- Experiment with new features and formats to keep content fresh and engaging
Campaign Manager
Carmen Montano Milpitas Mayoral Race
05.2024 - 12.2024
- Enhanced campaign performance by developing and implementing targeted marketing strategies.
- Assisted with canvassing efforts, and drafted strategy plans.
- Collaborated with cross-functional teams to align campaign objectives, messaging, and target audiences.
- Updated website content, so accurate communication was established with voters.
Youth Development Specialist
Boys & Girls Club
07.2023 - 03.2024
- Planned and supervised youth activities based on developmental needs, enhancing engagement and growth.
- Collaborate with parents and community leaders to support youth development programs.
- Manage facility operations and budget, optimizing resource allocation.
- Prepare and analyze weekly reports to track program success and areas for improvement.
- Taught K-5 Classes.
Social Media/Outreach Consultant
Kimley-Horn
01.2023 - 07.2023
- Translated marketing materials into Spanish, expanding stakeholder engagement and audience reach.
- Designed and distributed marketing collateral using Canva, enhancing brand visibility.
- Developed and managed social media content on Sprout Social, increasing online engagement.
- Trained staff on social media guidelines and software, improving team efficiency.
- Created content for Facebook, Instagram, and Twitter, driving social media presence.
Volunteer
Matt Mahan Mayor Campaign
08.2022 - 11.2022
- Supported door-to-door canvassing in San Jose, enhancing voter engagement and outreach effectiveness.
- Coordinated commercial video shoots, contributing to impactful campaign media content.
- Provided translation for candidate Mahan during outreach, facilitating clear communication.
- Assisted in organizing the closing election party, ensuring a well-executed event.
Public Communications Specialist Extra Help (Contract)
Santa Clara Valley Transportation Authority
08.2021 - 04.2022
- Develop Marketing content for VTA's Instagram, TikTok, and Facebook social platforms
- Worked collaboratively on various marketing campaigns
- Partnered with publications to promote information for multiple stakeholder demographics
- Measured social campaign successes, using Sprout Social metrics
- Develop written materials for advertisements, take one brochure, promotional events, and handle internal communications needs
- Assisted with ad placements for different departments, that informed the public on new projects
Sales Associate
Home Depot
02.2020 - 08.2021
- Provide knowledgeable advice and recommendations on products, their uses, and benefits
- Maintain a thorough understanding of the store's product offerings
- Monitor stock levels and ensure products are replenished on the shelves
- Upsell and cross-sell products based on customer needs and preferences
- Handle customer complaints and issues in a professional manner, seeking solutions to ensure customer satisfaction
- Adhere to safety protocols and guidelines while handling products and assisting customers
Outreach Intern
Santa Clara Valley Transportation Authority
04.2019 - 10.2019
- Conducted Outreach efforts for the Eastridge to Bart Light Rail Extension
- Answered questions from the public regarding the projects that impacted their neighborhood
- Worked with the marketing team on social media campaigns which increased engagement on LinkedIn, Facebook, Twitter, and Instagram
- Coordinated in the creation and delivery of business unit updates
- Helped generate leads and tracked data to present to key stakeholders on upcoming projects
- Interpreted for Spanish speakers and became a public spokesperson for my community
- Made cold calls with local community groups to identify community needs
- Supported departmental projects through data collection, research, outreach, media affairs, and content-creating efforts
- Spearheaded the social media campaign during Safety Month
- Assisted with community data collection for upcoming projects and created spreadsheets of affected constituents
- Multitasked with various departments on multiple projects under tight deadlines
Assistant Campaign Coordinator
Silicon Valley Leadership Group
11.2016 - 11.2018
- Organized a campaign team on various college campuses such as SJSU, EVC, De Anza, Santa Clara, and San Jose City College
- Worked closely with the Project Manager and key stakeholders, including the CEO
- Developed communication guidelines for college campus volunteers
- Ran successful campaigns that helped secure over 10.8 billion dollars in transit funding
Marketing Coordinator Assistant
Eastridge Mall Property (Contract)
06.2017 - 08.2018
- Assisted with new branding techniques that increased community engagement
- Supported property management group with outreach distribution
- Coordinated two Fall Fashion shows that connected brands and businesses together
Library Aide
San Jose Public Library
06.2016 - 07.2017
- Conducted surveys with residents which helped the data research team
- Organized library books/media and engaged with customers
- Assisted in updating the media department for customers
- Worked as a Spanish Interpreter during community programs
- Coordinated charity work with local volunteers
Sales Associate
Target
08.2013 - 04.2015
- Assisted with sales floor plans
- Engaged with customers on the sales floor where I promoted sales
- Maintained stock inventory of the store's products
- Assisted staff with daily sales projects
Education
BA - Radio Television & Film
San Jose State University
San Jose, CA12.2021
Associate Degree - Psychology
Evergreen Valley College
05.2019
Skills
- Microsoft Office
- Bilingual
- Marketing
- Social Media
- Customer Service
- Canva
- Photography
- Videograher
- Teaching
Websites
Additionalinformation - Projects
Public Relations Director Student Government, EVC, Conducted research that provided insight into communication needs on campus., Created presentations and reported biweekly data to fellow board members., Coordinated events to promote an active student life., Set up and broke down equipment for every event., Developed outreach plans with student programs to assist student needs.
Languages
Spanish
Full Professional
Timeline
Campaign Manager
Carmen Montano Milpitas Mayoral Race
05.2024 - 12.2024
Free Lance Social Media Marketing Specialist
Self-employeed
08.2023 - Current
Youth Development Specialist
Boys & Girls Club
07.2023 - 03.2024
Social Media/Outreach Consultant
Kimley-Horn
01.2023 - 07.2023
Volunteer
Matt Mahan Mayor Campaign
08.2022 - 11.2022
Public Communications Specialist Extra Help (Contract)
Santa Clara Valley Transportation Authority
08.2021 - 04.2022
Sales Associate
Home Depot
02.2020 - 08.2021
Outreach Intern
Santa Clara Valley Transportation Authority
04.2019 - 10.2019
Marketing Coordinator Assistant
Eastridge Mall Property (Contract)
06.2017 - 08.2018
Assistant Campaign Coordinator
Silicon Valley Leadership Group
11.2016 - 11.2018
Library Aide
San Jose Public Library
06.2016 - 07.2017
Sales Associate
Target
08.2013 - 04.2015
Associate Degree - Psychology
Evergreen Valley College
BA - Radio Television & Film
San Jose State University
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