Summary
Overview
Work History
Education
Skills
Extracurricular Activities
Languages
Timeline
Generic

JUAN CRUZ

La Puente

Summary

Motivated and results-driven retail professional with over 5 years of experience in sales, team leadership, and customer relationship management. Adept at driving store performance through staff development, customer engagement, and operational efficiency. Skilled at building strong brand partnerships, training associates, and creating dynamic in-store experiences. Bilingual in Spanish and English, with deep knowledge of athletic footwear and the running retail market. Seeking a management role to lead and grow a high-performing team.

Overview

7
7
years of professional experience

Work History

Brand Specialist Representative

adidas
Los Angeles
12.2022 - Current
  • Increased running product sales by over 20% by delivering on-brand education and engagement strategies across multiple retail locations.
  • Built and maintained strong relationships with store managers and associates at 10+ store locations, fostering long-term brand advocacy.
  • Trained and mentored over 30 retail associates monthly to ensure alignment with adidas branding and performance goals.
  • Provided regular market insights and customer feedback to HQ to guide future product initiatives and marketing strategy.
  • Developed and delivered educational content and visual merchandising tools to enhance in-store experience.
  • Represented adidas at special events, community activations, and digital campaigns, consistently upholding brand standards.

Sales Associate

Run With Us
Pasadena
05.2020 - 11.2022
  • Delivered personalized consultations to runners and athletes, resulting in improved customer satisfaction and higher repeat sales.
  • Utilized advanced product knowledge and body mechanics insights to make informed recommendations and overcome objections.
  • Mentored new hires in customer service best practices and POS operations.
  • Played a key role in achieving daily sales goals and maintaining store visual standards.

Sales Associate / Lead

Titan Shop
Cal State Fullerton
01.2020 - 11.2022
  • Trained and led a team of 6–10 associates during peak seasons, managing workflow and ensuring timely customer service.
  • Assisted in scheduling, floor supervision, and resolving escalated customer issues.
  • Spearheaded promotional efforts and implemented upselling techniques, contributing to a 15% increase in average transaction size.

Catering Server

Tender Loving Care
Gardena
10.2018 - 06.2020
  • Coordinated food service operations for events with up to 200 guests, ensuring adherence to health and safety protocols.
  • Trained new staff on service standards and efficiency, reducing setup time by 25%.
  • Provided exemplary customer service under high-pressure conditions, consistently receiving positive client feedback.

Education

Bachelor of Arts - Psychology

California State University – Fullerton
12.2023

Associate of Arts - Psychology

Citrus College
Glendora, CA
05.2016

Skills

  • Team Leadership & Coaching
  • Retail Operations & Visual Merchandising
  • Staff Training & Onboarding
  • Sales Performance & Goal Achievement
  • Customer Relationship Building
  • Customer engagement strategies

Extracurricular Activities

Collegiate Cross Country & Track Athlete Passion for Running, Footwear Innovation, and Athletic Community Engagement

Languages

Spanish
Native/ Bilingual

Timeline

Brand Specialist Representative

adidas
12.2022 - Current

Sales Associate

Run With Us
05.2020 - 11.2022

Sales Associate / Lead

Titan Shop
01.2020 - 11.2022

Catering Server

Tender Loving Care
10.2018 - 06.2020

Bachelor of Arts - Psychology

California State University – Fullerton

Associate of Arts - Psychology

Citrus College

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