Figma
Juan Correa Polanco
Lead Designer
Vancouver,British Columbia
Summary
I am a Product Designer based in Vancouver with 7+ years of experience and MBA background, specializing in human-centered experiences across Fortune 500 corporations, startups, and nonprofits. My diverse expertise—from enterprise teams at Walmart and Anheuser-Busch InBev to agile startup environments—has shaped me into a versatile generalist designer capable of bridging creative vision with strategic business thinking. Currently at PeaceGeeks, I've scaled the Welcome to Canada platform from 20,000 to over 200,000 users through AI integration and user-centered design excellence.
Overview
8
8
years of professional experience
3
3
Languages
Work History
Lead Designer
PeaceGeeks
03.2022 - Current
- Nonprofit Consultancy Leadership: Lead design initiatives supporting multiple nonprofit organizations in improving their digital products and user experiences through user research and interface design
- Welcome to Canada Platform Transformation: Spearheaded platform redesign that scaled user base from 10,000-20,000 to over 200,000 users by improving core user experience and implementing AI tools to support newcomers in job finding and upskilling opportunities
- Rapid Iteration & AI Integration: Implemented high-fidelity prototyping processes and created functional MVPs using code and AI tools, enabling quick user validation, faster concept testing, and accelerated development of AI-powered features for job matching and skill development
- Cross-Functional Collaboration: Established streamlined communication with development teams through prototyping and wireframing, reducing iteration cycles and improving implementation speed
- Comprehensive UX Research Leadership: Own end-to-end user research process including user interviews, workshop facilitation, continuous discovery, and regular user touchpoints to ensure user-centered product development
- Organizational Brand Development: Lead brand strategy and visual identity development for PeaceGeeks, creating cohesive brand experiences across all channels and developing sub-brands for individual projects and product launches
- User Advocacy & Impact: Champion user needs as primary stakeholder while delivering measurable business results - transformed platform serving tens of thousands to one supporting hundreds of thousands of new Canadians
- Key Skills: High-Fidelity Prototyping, AI-Powered MVP Development, UX/UI Design, User Research, User Interviews, Wireframing, Workshop Facilitation, Continuous Discovery, Cross-Functional Leadership, Code-Based Prototyping
Senior UX/UI Designer
Monks
03.2021 - 05.2022
- Walmart Checkout Optimization: Led UX research and design for checkout flow redesign, improving user experience and reducing cart abandonment through better understanding of customer decision-making processes
- Morningstar Financial Internal Tools: Developed internal products for financial services team, streamlining workflows and enhancing customer relationship management capabilities
- Collaborated with global teams to implement human-centered design solutions for enterprise clients
- Executed end-to-end design processes focusing on connecting humans through digital products
- Key Achievement: Redesigned critical user journeys for Fortune 500 companies, directly impacting conversion rates and operational efficiency
- Key Skills: Checkout Flow Optimization, Internal Tool Development, Enterprise UX Research
Senior User Experience Designer
Anheuser-Busch InBev
01.2021 - 03.2021
- Tienda Cerca Platform Leadership: Led design team of 5 UX/UI designers to scale hyperlocal e-commerce platform across Colombia, Peru, Honduras, and Mexico, strengthening historical relationships between shop owners (tenderos) and customers
- Regional Expansion Strategy: Supported platform scaling initiatives connecting local businesses with their communities, improving access to essential goods and services across Latin American markets
- Internal Change Management: Designed and implemented internal digital solutions to improve cross-team collaboration and organizational efficiency during rapid growth phases
- Workforce Digital Tools: Enhanced user experiences for internal logistics, compliance, and customer support platforms, streamlining operations for field teams
- Key Achievement: Successfully managed design operations for multi-country platform expansion while leading design team and improving internal workflows
- Key Skills: Team Leadership, Regional Market Strategy, Change Management, Internal Tool Design
Creative Lead
SuperFids
08.2018 - 08.2019
- Creative Fleet Leadership: Led entire creative team and strategy, ensuring brand consistency across all marketing efforts and touchpoints
- Brand Strategy & Product Development: Defined and launched new product lines, creating cohesive brand experiences from concept through packaging design and launch campaigns
- B2B Platform Development: Built SuperFids' first online B2B platform, enabling businesses to manage purchases and streamline procurement processes with improved user experience
- Omnichannel Brand Management: Maintained consistent brand identity across packaging, social media, and B2B communications, creating unified customer experience
- Marketing Strategy Leadership: Directed marketing initiatives while balancing creative vision with business objectives and market positioning
Product Designer
SuperFids
02.2018 - 08.2018
- Brand Foundation Development: Established cohesive brand identity and visual guidelines to ensure consistent communication across all channels including packaging, social media, and B2B materials
- Multi-Channel Design System: Created unified design language for packaging, POP materials, and digital communications, strengthening brand recognition
- Marketing Collateral Development: Designed exhibition materials and comprehensive visual communication strategies for product launches and trade shows
- Brand Consistency Implementation: Developed and implemented brand standards that supported consistent messaging across diverse customer touchpoints
Education
Master of Business Administration (MBA) - Business
University Canada West
01.2024
Bachelor's Degree - Industrial Design
Universidad Icesi
01.2018
Portuguese Language Certification - undefined
Centro de estudios brasileiros
01.2017
No Degree -
EF Language Abroad
Vancouver, BC07-2013
Skills
User Experience (UX) Design
undefinedAccomplishments
- Led design transformation initiatives across multiple industries including fintech, consumer goods, and social impact sectors
- Successfully managed international design projects spanning North and South America
- Developed robust design systems and optimization strategies
- Advanced from individual contributor to lead designer role, demonstrating strong career progression
Software
Visual code
Rhinoceros
Adobe Illustrator
Github
Webflow
Timeline
Lead Designer
PeaceGeeks
03.2022 - Current
Senior UX/UI Designer
Monks
03.2021 - 05.2022
Senior User Experience Designer
Anheuser-Busch InBev
01.2021 - 03.2021
Creative Lead
SuperFids
08.2018 - 08.2019
Product Designer
SuperFids
02.2018 - 08.2018
Bachelor's Degree - Industrial Design
Universidad Icesi
Portuguese Language Certification - undefined
Centro de estudios brasileiros
Master of Business Administration (MBA) - Business
University Canada West
No Degree -
EF Language Abroad
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