JT Manning
Halifax,NS
Summary
Skilled multi-channel performance marketing expert with 10+ years of experience creating and executing strategic plans to boost customer acquisition for global retail brands. Im passionate about building and managing media buying teams that drive best in class conversions and ROAS.
Overview
15
15
years of professional experience
Work History
President /VP of Sales and Business Development
Blender Networks Inc
Halifax, Nova Scotia
01.2013 - Current
- 15+ years of experience in digital performance marketing. Working with blue chip fortune 1,000 brands.
- Responsible for creating North American and European performance marketing strategies for merchant partners across paid channels (SEM, Display, Social & Affiliate)
- Oversaw internal team of multi-channel media buyers based onsite and remotely.
- Coordinated work across internal content marketing and media buying departments with a mindfulness on seasonality trends
- Determined performance goals and offered tactics for achieving milestones with a key focus on ROAS.
- Provided continuous process improvement through A/B Testing, conversion tracking and holdout marketing methodologies
- Managed key supply side vendor relationships (Microsoft Advertising, Google Ads, Facebook, Pinterest)
- Managed key demand side advertiser relationships (Chewy, Lulu Lemon, Nordstrom, Lyft, Hulu, Home Depot and more)
- Managed affiliate platform and agency relationships (Impact Radius, Partnerize, Rakuten, AWIN, Connexity and more)
- Executed strategies to meet a wide range of KPI's (drive sales, drive sign-ups, drive leads)
Vice President of Business Development
Genieknows Inc
Halifax, Nova Scotia
01.2009 - 03.2013
- Source and Compile lead databases for publishing sales reps
- Identify, grow and manage high priority client relationships
- Assist in creation of Genieknows Inc strategic plan
- Administrate Genieknows.com Publisher Ad Serving Platform
Education
Associate of Arts - Global Business Management
Sanit Mary's University
Halifax, NS06.2003
Skills
- Strategic Planning
- Partnership Development
- Company Representation
- Client Relationship Management
- Marketing Campaign Development
- Campaign Performance Tracking
- Web Analytics
- Product Launches
- Marketing Channel Development
- E-commerce Strategies
- Sales Forecasting
- Performance Evaluations
- Cross-Departmental Alignment
Affiliations
- Ernst & Young Entrepreneur of the year Finalist 2018
Accomplishments
- Growing Blender Networks Inc to top 50 Startups in Canada 2018
Timeline
President /VP of Sales and Business Development
Blender Networks Inc
01.2013 - Current
Vice President of Business Development
Genieknows Inc
01.2009 - 03.2013
Associate of Arts - Global Business Management
Sanit Mary's University
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