JÉRÉMIE VAILLANCOURT-HOGUE
Montreal,QC
Summary
Currently working as a Key account manager on Metro Qc Foods. Throughout my different roles, I gained customer & channel experience particularly in the food, health and beauty industries. I truly believe to be a leader with efficient communication abilities, always seeking for growth opportunities while continuously improving my skills and knowledge.
I am recognized for my business acumen, passion for high performance, strong prioritization, positivity, curiosity, talent development, problem solving mentality and agility
Overview
6
6
years of professional experience
Work History
Key Account Manager Foods - Metro QC
Unilever
Montreal, QC
12.2022 - Current
- Overdelivered the top line growth of +9% on Metro Foods with a target of +7.7% while respecting the trade budget
- Delivered the highest growth on Sidekicks (23%) in a category growing at +10% resulting in taking Kraft's place as the 2nd vendor on Sides.
- Landing all innovation big bets with strong activation and launch plan
- Landing the only 0.99$ Ad on Dry sauce in H1 to fight for Green shares doubling up the volume of the previous hot feature
- Developing talent with the CAA coaching and mentoring of employees internally while doing CS&P trainings to CD colleagues.
Key Account Manager HPC - Sobeys
Unilever
04.2022 - 12.2023
- Built strong relationship with the customer that lead to great partnership and trust
- Worked on the 2023 planograms to ensure each banner have the rights skus to win in the marketplace
- Landed the Dove Self Esteem program at Sobeys for 9 weeks during the entire Holiday season with secondary displays and shopper marketing activations
- Experienced being a manager with an employee reporting into me
- Utilized sales data and client feedback to improve organizational strategies and land a Dove Masterbrand at Sobeys National.
- Developed a 2023 promotional calendar for all banners to maximize the frequency of each price point while managing my spend
CCBM - Savoury
Unilever
Toronto, ON
06.2021 - 04.2022
- Landing the big bet innovation by supporting the account team with all the tools needed resulting in a strong distribution on our Knorr rice noodle cup in all major retailers.
- Successfully landed cost increases on the entire Savoury portfolio while maintaining the listings and increasing profit
- Unlocked the liquidation of $2M SMOG volume to minimize business waste, lower down warehouse cost and P&L impact
- Developed Convenience & Gas as a new channel by successfully landing 11 Savoury skus at 7-eleven
- Developing talent by mentoring a colleague to guide her through her career goals and also coaching interns each semester
ACCDM - Home Care
Unilever
Toronto, ON
02.2020 - 06.2021
- Instrumental in delivering +60.7% USG growth in 2020
- Increased Vim listings & distribution to become the #1 fastest growing market in the world in 2020
- Doubled the listings at Dollarama with Full time listings and In & outs, resulting in becoming biggest customer on Vim
- Doubled Home care e-commerce portfolio to address online shopping needs
- Launched SVG portfolio in Quebec at major retailers
- Optimized Trade spend across portfolio to ensure a good return on investment
- Revamped portfolio sku ranking to improve both top and bottom line
CAA Metro HPC
Unilever
Montreal, QC
03.2018 - 02.2020
- Led full assortment review by banner resulting in max the mix and better assortment to maximize sales and profit
- Led a project to automate (RPA; task automation) and save time on this customer resulting in hours saving each week for the CAA
- Analyzed the POS data for insights on promotional activity lift to maximize the calendar
- Coordinated projects for the 5 banners simultaneously
- Built strong relationship with Metro buyers to plan promotional activities
- Built the AMPS plan and actualized events
- Built the full year promotional calendar with the KAM
Unilever Retail Sales Representative and QC Field Account Manager
Advantage Solutions Marketing
Montreal, QC
09.2017 - 03.2018
- Influenced sales and placement of secondary displays in store
- Built relationships with store managers
- Signed annual agreements
- Merchandized products in store
- Planned ads on AMPS
- Negotiated discounts and deals with the different accounts
Education
Bachelor of Business Administration (B.B.A.) - Marketing (Co-op Program)
University of Sherbrooke
2017
Diploma - Business Management
2014
Skills
- Sports
- Business
- Travel
- Friends and family
- Stock trading
Skills
- Team work
- Bias for action
- Results oriented
- Willingness and tenacity
- Strive to deliver highest standards
- Initiative
- Autonomy
- Prioritization
Timeline
Key Account Manager Foods - Metro QC
Unilever
12.2022 - Current
Key Account Manager HPC - Sobeys
Unilever
04.2022 - 12.2023
CCBM - Savoury
Unilever
06.2021 - 04.2022
ACCDM - Home Care
Unilever
02.2020 - 06.2021
CAA Metro HPC
Unilever
03.2018 - 02.2020
Unilever Retail Sales Representative and QC Field Account Manager
Advantage Solutions Marketing
09.2017 - 03.2018
Bachelor of Business Administration (B.B.A.) - Marketing (Co-op Program)
University of Sherbrooke
Diploma - Business Management
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