Summary
Overview
Work History
Education
Skills
Personal Information
Websites
Certification
Accomplishments
Timeline
Generic

JYOTHI PRAKASH GANDHAMANENI

Tracy,CA

Summary

Analytics Leader with 16 years of experience leveraging data & analytics to drive decision making. Worked with C-level executives to create analytics roadmap, implementation plan to enable data driven decisions. Specialized in delivering data analytics solutions in areas of Product Analytics, Marketing Analytics, Digital Analytics & Customer Analytics .

Overview

17
17
years of professional experience
1
1
Certification

Work History

Associate Director

LatentView Analytics
04.2019 - Current
  • Analytics Client Partner for Financial Services clients; Grown revenue by 57% YOY beating the target in this fiscal year
  • Conduct workshops, review sessions with executive leaders to understand their goals & partner in their analytics journey
  • Negotiate terms of business with analytics leaders to achieve win-win results that provide strong on-going relationships
  • Leading & Mentoring a global team of 60+ data analysts/scientists, data engineers to execute analytics projects
  • Managed cross-functional teams for multiple large-scale projects, successfully completing each of them within planned time & budget.
  • Implemented data-driven decision-making strategies, leading to more informed business choices and positive outcomes.


Notable Client Relationships & Projects

Client: Funding Circle

  • Product Analytics: Initiated Monthly Business Analytics presentation to the Chief Product Officer & US Leadership team
  • Conceptualized Unit Economics model to reduce cost by understanding the vendor & manual costs spent at each stage in the conversion funnel, Reduced the cost by 52% through optimizing the decision flow from loan start to Funding
  • Created Fraud Model to identify fraudulent borrowers at top of funnel to save time spent on fraud cases by fraud team

Client: AssetMark

  • Enterprise Data Platform: Led global team of data analysts/engineers in cloud migration project from Onprem, custodian & third-party data into Azure
  • Spearheaded curation of data & created datamarts which are consumed as single source of truth for Performance reporting
  • Lead scoring Model: Developed a predictive model to score and rank prospects for conversion
  • Created reports using investment, business metrics, and advisor behavioral data to discover insights on investments, financial products, and strategies and their impact on business
  • Data Dissemination Framework: Led team to develop framework to distribute reports to external vendors in a customizable format
  • Extracted data from various sources such as flat files, on-prem systems, Salesforce, Eloqua, custodians into Azure Data Lake
  • Highly scalable dissemination framework with disseminating more than 700 reports in less than 3 hrs

Client: BlueShield of California

  • Member DNA: Built a one stop solution of all member data, Unified tableau dashboard to enable business take decisions quickly
  • Helps in improving the member services by deep diving into member-related information such as demographics, claims, hospitalization, clinical conditions and risk factors
  • Digital Experience & Adoption: Identify areas where digital services can be promoted to reduce operational expenses by understanding the penetration of the digital portal among members & providers
  • Run targeted campaigns to encourage digital registration among unregistered providers and increase adoption in daily operations by leveraging digital services as a primary way of communication

Client: Walmart

  • Web Analytics: Partnered with product & engineering teams to understand their analytics needs
  • Formulated Hypothesis, Planned & setup A/B tests & provided measurement for experiments; Handled KPI reporting cadence with product teams on experiments

Account Manager

LatentView Analytics
10.2015 - 03.2019
  • Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
  • Drove revenue growth by identifying new business opportunities within existing accounts.
  • Spearheaded coordination of cross-functional teams for delivering customized solutions that met client needs.

Client: Meta

  • Marketing Decision Science: Created Marketing Performance Scorecard tracking the ROI metrics, lift, spend & reach across marketing campaigns
  • Driving Change management within the Product & Brand marketing decision science team. Partnered with cross functional teams to improve & optimize the campaign management tool
  • PageFlow Redesign: Orchestrated new data capturing mechanism to improve ease of use & user engagement

Client: Dropbox

  • Product & Revenue Analytics: Automated dashboard to track the visits, signups, actives, retention across multiple channels, campaigns, regions
  • Analytics solutions: Created Upsells Primer, Hypotheses Consolidation from adhoc analyses, datamarts & automated reports to help the product growth & experimentation team

Client: PayPal

  • Small & Medium Business Campaign Analytics: Coordinating with client teams, consolidate & analyze data to provide insights to marketers in enabling quick decision making
  • Design, execute & measure campaigns to acquire, engage & retain customers throughout their lifecycle
  • Target Audience Identification: Using analytics approach to help marketers in optimizing the marketing spend & increase the lift
  • Created ROI Analysis to marketers to review the campaign performance on a quarterly basis; Helped marketers in estimating the campaign budgets
  • Campaign Dashboard - One stop solution of all the campaigns, which helps marketers to get an overview of all campaigns’ performance across different timeframes

Assistant Manager

LatentView Analytics
04.2013 - 09.2015

Client: PayPal

  • Business Analytics: Initiated data cubes, report automation which helped in error reduction & significant reduction of man-hours
  • Linking Logic: Identified an approach to map multiple customers to the corresponding parent companies that helps in tracking performance & classifying the customers as growers, decliners, and churners more accurately
  • Predictive modelling: To identify prospective large merchants at an early stage, enabled better use of the marketing spend
  • Conceptualized a Waterfall view which provides an outline about performance of small & medium merchants across different time periods with a division of performing & non-performing customers segments
  • Customer Engagement Dashboard: To provide an overall picture to track the engagement metrics like decline/churn rate across multiple dimensions, segments, products & time frame

Project Engineer

Wipro Technologies
09.2007 - 06.2011
  • Web & Reporting Solutions: Acted as a single point of contact for 5 clients; Responsible for development, deployment & customization
  • Organized “Tech Forum” – a platform where each team member can showcase new techniques in web & data technologies
  • Governance Tracker: A web application which can track the service requests, risks, issues at every stage from start till completion
  • Automation: Helped in resolving the issues quickly by identifying high priority risks & notifying through automatic mailing
  • Self-Serve Reporting Tool: Created self-serve tool for users to configure the reports on the fly. Reduced the manual effort by 80% in requirement gathering & generating the reports

Education

MBA - Marketing, IT

Indian Institute of Management
Lucknow
03.2013

Bachelor of Technology -

Jawaharlal Nehru Technological University
Anantapur
04.2007

Skills

  • Analytics Strategy & Leadership
  • Digital Transformation
  • Thought Leadership
  • Data driven Story telling
  • Strategic Planning & Implementation
  • Cross functional Team Collaboration
  • Project Management
  • Coaching & Mentoring
  • Product Analytics
  • Marketing Analytics
  • Data Analytics (SQL,R,Python)
  • Data Science (Statistics & ML)

Personal Information

Work Permit: U.S. Permanent Resident (No sponsorship required)

Certification

  • The Analytics Edge from Massachusetts Institute of Technology
  • Google Ads Search Certification from Google
  • Tableau Data Scientist & Author from Tableau

Accomplishments

  • Received high VOC scores(consistently 9+ out of 10) from clients for the analytics solutions
  • Won clients’ appreciation in leading C-level visibility projects delivering high quality work & impact
  • Winner, Spirit of LatentView, Q4 2015,Quarterly Team award, Overall Company Level Award
  • Nominated, Spirit of LatentView, Q3 2013,Quarterly Team award, Overall Company Level Award
  • Winner, Excellent Contribution Award, Q4 2010,Wipro Global Delivery Organization All Hands Meet

Timeline

Associate Director

LatentView Analytics
04.2019 - Current

Account Manager

LatentView Analytics
10.2015 - 03.2019

Assistant Manager

LatentView Analytics
04.2013 - 09.2015

Project Engineer

Wipro Technologies
09.2007 - 06.2011

MBA - Marketing, IT

Indian Institute of Management

Bachelor of Technology -

Jawaharlal Nehru Technological University
JYOTHI PRAKASH GANDHAMANENI