Hi, I’m
Shirui(Joy) Deng
Toronto,ON
Summary
Results-driven Marketing Professional with proven expertise in digital marketing, project management, and business intelligence.
Overview
4
years of professional experience
4
Certification
Work History
British Chamber of Commerce in ChinaBeijing, China
Marketing and Communications Intern
03.2024 - 07.2024
Job overview
- Independently created media pack for Chamber showcasing digital platform influence and performance with case studies. Resulted in added value for members and attracted new ones, driving new revenue streams.
- Created, edited, and designed Chamber's inaugural 35-page magazine using InDesign and Illustrator. Distributed nationally to over 24 major international British businesses including Shell, Aviva, and KPMG.
- Managed the Chamber's social media accounts to promote events and ticket sales, achieving a 40% engagement rate on social media platforms and generating over 5,000 RMB in ticket sales for the Highland Games event.
- Assisted in the successful execution of three high-profile events, managing event planning, organization, and budgeting efforts. Secured 20 sponsorships and attracted over 2000 attendees.
- Analyzed event engagement and potential issues using CRM and analytical tools such as Excel and Glue Up, ensuring seamless event operations.
RamuriToronto
Co-Founder
05.2022 - 04.2024
Job overview
- Designed and executed holistic go-to-market plans, resulting in the successful promotion of new features.
- Managed all company social media accounts, leading to over 80,000 views and significant enhancement of online engagement. Employed marketing analytics tools for campaign refinement and targeting, resulting in a weekly growth of 105% in followers.
- Conducted primary market research on 200 individuals to align product and features with fundraising goals and consumer needs
- Selected for the 2023 cohort of NEXT AI and Microsoft Startup Hub
University of Toronto Chinese Volunteer AssociationToronto
President
05.2022 - 04.2023
Job overview
- Developed and implemented data-driven marketing strategies which established partnerships with 11 major sponsors, such as RBC and TopOffer. Generated over $15,000 in funds through diverse fundraising initiatives to enhance the association's long-term sustainability.
- Led marketing for 10+ high-profile events including Chinese Food Festival, driving daily attendance of 200+ visitors
- Managed association blog and executed content strategies leading to a 25% annual growth in subscriptions.
Enactus UofTToronto
Project Manager
05.2021 - 04.2022
Job overview
- Led the team to the selection for the UofT Hatchery NEST program and Demo Day. Successfully attracted attention from multiple venture capital firms like Front Row Venture, Ripple Venture
- Won the National Semi-Finalist award at the 2022 Enactus Canada Nationals Exposition, validating both the product and the marketing strategies
Kimberly-Clark ChinaShanghai
Business Intelligence Analyst Intern
01.2021 - 04.2021
Job overview
- Partnered closely with the marketing department to create and maintain dynamic data visualizations
- Collaborated with BI analysts to execute and analyze yearly campaign reports
- Utilized business intelligence tools for data collection, analysis, and visualization. Leveraged CRM platforms and analytics software to drive data-driven decision-making, showcasing strong technical aptitude.
Education
University of TorontoOntario, Canada
Honours Bachelor of Science from Economics and Statistics
Skills
- Social Media Marketing
- Project Management
- Content Creation
- Data Analytics(SQL, Excel and Google Analytics)
- Strategic Marketing
- Community Engagement
- Canva, Adobe Illustrator, and InDesign
- CRMs(Glueup, Hootsuite, Hubspot, Asana)
Certification
- ESG Investing Certificate, CFA institution, June/2024
- SQL for Data Science, University of California, Davis, July/2024
- Google Digital Marketing and E-commerce Professional Certificate, Google, 09/2023
- Copyright for Multimedia, Duke University, 09/2023
Timeline
Marketing and Communications Intern
British Chamber of Commerce in China
03.2024 - 07.2024
Co-Founder
Ramuri
05.2022 - 04.2024
President
University of Toronto Chinese Volunteer Association
05.2022 - 04.2023
Project Manager
Enactus UofT
05.2021 - 04.2022
Business Intelligence Analyst Intern
Kimberly-Clark China
01.2021 - 04.2021
University of Toronto
Honours Bachelor of Science from Economics and Statistics
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