A highly organized and motivated luxury retail sales professional with 10+ years of experience versed in product placement, merchandising, and customer relations. Aiming to use my passion for craftsmanship and luxury retail background to effectively fulfill objectives that are customer oriented.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Merchandise Manager
DFS Limited, LVMH
San Francisco & Hong Kong
04.2006 - 06.2011
Category and Assortment Strategy
Develop strategic direction for the assortment planning and category in order to meet financial goals.
Identify and grow emerging brands for our core customers
Drive and execute brands’ floor space planning and allocation for all key locations.
Determine seasonal transition and appropriate promotional strategies.
Monitor sales performance on newly developed products, determine further sales opportunities based on results; select/delete assortments as appropriate.
Evaluate ongoing sales performance with Vice President of Merchandising, brand partners, planning team, division and the distribution merchandising team.
Partner and develop exclusives with the brand to cultivate rarity and increase demand with customers.
Achieve Financial Targets
Develop financial objectives and targets for the team that focus on category, brand growth and profitability.
Partner with the Planning Manager to monitor overall inventory levels.
Identify and evaluate sales and gross margin opportunities at the department level.
People Development
Identify, recruit, and develop the Merchant Team
Encourage and support the development of talents; offer honest and constructive feedback to direct reports and business partners to foster people development
Brand Acquisition, Negotiation, Marketing
Acquired new brands to expand product offering and exclusive products with favorable terms.
Negotiated and secured brand placements in new store locations.
Partnered with brand to create a customer oriented planogram for new boutique openings.
Created and Founding Contributor of the first Masters of Time Exhibition in Macau and secured over 100 exclusive timepieces for VIP clients.
Assistant Merchandise Manager
DFS Limited, LVMH
San Francisco, CA
11.2004 - 03.2006
Assisted Merchandise Manager to develop and formulate brand strategies.
Negotiated and managed global price structure in order to improve company's margin.
Boosted sales performance by effectively managing merchandise assortments and inventory levels by partnering with Planning and Distribution.
Developed promotional calendar for department and partnered with DMM's in order to drive sales and profitability.
Assisted Merchandise Manager with the project developments and store openings in order to
Associate Store Merchandise Manager
DFS Limited, LVMH
North America Regions
08.2003 - 11.2004
Executed brand strategies in store by effectively managing merchandise assortments and inventory levels.
Enhanced visual presentation of products, driving customer engagement and boosting sales conversion rates.
Built positive relationships with vendors by meeting brand compliance and standards.
Maintained updated product knowledge to successfully educate and support sales team to improve customer service.
Facilitated cross-departmental collaboration to ensure promotional events were supported with appropriate merchandise and staffing.
Collaborated with sales team to receive customer feedback to identify trends and improve product selection.
Distributor
DFS Limited, LVMH
San Francisco, CA
10.2002 - 08.2003
Collaborated with planning team for timely product deliveries, ensuring client satisfaction.
Led weekly meetings with divisional merchandise managers to maximize sales and profits.
Coordinated logistics for timely delivery of products, significantly reducing wait times for customers.
Assistant Planner
DFS Limited, LVMH
San Francisco
12.2000 - 10.2002
Coordinated and communicated with distributors to ensure on order needs match location sales needs.
Maintained and managed OTB monthly by forecasting receipts and providing analysis at a department level.
Developed WW margin and mix plans based on strategic direction and S&GM Planning financial guidelines.
Established and maintained assortment by determining order quantities and placing orders with suppliers.
Provided analysis to monitor weekly inventory levels at a regional and location basis and recommended actions based on weeks of supply or potential stock issues or other opportunities to maximize sales.
Developed action plans and floor layout as well as recommended substitutions for new store opening.
Trainee in the Merchant Development Program
DFS Limited, LVMH
San Francisco
09.2000 - 12.2000
Performed Assistant Merchandise Manager duties such as managing assortment grids, analyzing weekly reports to gain an understanding of the business, reviewing strategic planning, assortment planning and interpreting data for best sellers, slow sellers and fast sellers.
Assisted MM with formatting 2001 Team Strategy and organizing data for the Worldwide meeting.
Performed Assistant Planner duties such as updating the E3 replenishment forecasts as required based on stock projection, reviewing common reports, analyzing the development of the monthly OTB at the department level based on previous sales and gross margin.
Education
Bachelor of Science - Marketing
Santa Clara University
Santa Clara, CA
2000
Skills
Microsoft Office
Outlook
Communication
International Relations
Customer-oriented
Strong work ethic
Motivated team player
Strategic Planning
Sales experience
Brand Acquisition and Negotiation
Certification
Retail Management Institute, Santa Clara University, 1997-2000
Merchant Development Program, DFS Group, 2000
Grand Ambassador of Omega, Université of Omega, June 2009
Award
DFS Group 2009 "Excellence" award
For personal contribution in developing the first Four Seasons Watch Maker Event in Macau