Josiane Bechara
Etobicoke
Overview
11
11
years of professional experience
Work History
Key Account Executive
Technogym
Toronto
05.2023 - Current
- Lead the Home Segment Sales across Canada. Manage the full sales cycle from lead generation to closing, focusing on premium fitness solutions for residential and commercial clients.
- Contribute to B2B sales efforts in North America, supporting partnerships with boutique gyms, physiotherapy clinics, and corporate wellness programs.
- Collaborate closely with the marketing team to drive brand awareness, develop local campaigns, and optimize customer engagement strategies.
- Maintain a KPI-driven approach, consistently tracking and optimizing performance metrics such as sales pipeline health, conversion rates, calls, visits, orders, and warranties.
- Utilize CRM tools to manage pipeline, forecast revenue, and report on sales activities and customer interactions.
- Deliver exceptional customer service, ensuring high satisfaction and retention rates across both B2C and B2B clients.
- Conduct product demos, consultations, and site visits to tailor solutions to individual client needs.
- Key role in achieving regional sales targets and expand Technogym’s presence in the Canadian market.
Assistant Sales Manager
Peloton Interactive
Mississauga
07.2021 - 03.2023
- Provide sales direction and guidance to sales team to inspire and enable them to meet or exceed sales targets on a daily/weekly/monthly basis
- Achieve and exceed sales goals via business analysis, sales training, and customer service
- Analyze KPIs for trends, identifying opportunities to improve in and to coach to
- Ability to analyze showroom and individual sales representative’s metrics within Salesforce (CRM) in order to identify business/sales opportunities
- Develop and nurture a customer-centric culture among teams by leading by example
- Network and coordinate with key individuals and businesses in the local community to promote Peloton and drive sales
- Source, interview, hire, lead, and develop a team of highly qualified sales specialists
Manager
Fit-Kitchen Center
Broummana
07.2016 - 06.2021
- Oversaw day-to-day operations, purchases, and food preparation
- Conducted nutritional analysis to assess the nutritional content of products.
- Routinely inspected kitchens, maintained high sanitation standards by sterilizing equipment, and managed food preparation staff
Nutritionist & Personal Trainer
Nufit Fitness Studio
Hazmieh
09.2014 - 06.2021
- Conducted individual body composition assessments on a bioimpedance machine, 'InBody230'. Evaluated the results prior to creating personalized recommendations to athletes
- Developed personalized dieting plans, taking into account metabolism, lifestyle, exercise recovery, hydration, and nutritional needs (macros)
- Collaborated with psychotherapists to better understanding eating disorders such as anorexia and bulimia
- Build trusting relationships with clients and consistently provided support
- Led the design of the gym’s fitness packages and promoted them to suitable members to match their financial capacities
Education
Master’s Degree - Sports Physiology & Nutrition
Saint Joseph University of Beirut (USJ)
Beirut, Lebanon07.2013
Bachelor’s Degree - Nutrition & Dietetics
Saint Joseph University of Beirut (USJ)
Beirut, Lebanon07.2010
Skills
- KPI analysis
- Cross-functional team leadership
- Interpersonal communication
- Active listening
- Stress management
- Decision-making
- Time management
- Problem solving
- Customer service
- CRM management
- B2B sales
- Market expansion
- Sales training
- Business analysis
- Relationship building
Timeline
Key Account Executive
Technogym
05.2023 - Current
Assistant Sales Manager
Peloton Interactive
07.2021 - 03.2023
Manager
Fit-Kitchen Center
07.2016 - 06.2021
Nutritionist & Personal Trainer
Nufit Fitness Studio
09.2014 - 06.2021
Master’s Degree - Sports Physiology & Nutrition
Saint Joseph University of Beirut (USJ)
Bachelor’s Degree - Nutrition & Dietetics
Saint Joseph University of Beirut (USJ)
Similar Profiles
Kosta PetersKosta Peters
National Key Account Manager at TechnogymNational Key Account Manager at Technogym
Karine DomiquinKarine Domiquin
Format Sales Specialist at TECHNOGYMFormat Sales Specialist at TECHNOGYM
Jarrod RouanzoinJarrod Rouanzoin
Sales Account Manager at TechnoGymSales Account Manager at TechnoGym
Sidney AlonsoSidney Alonso
Service/Project Coordinator at TechnogymService/Project Coordinator at Technogym
Rasin KhanRasin Khan
Car Detailer at Self-employeedCar Detailer at Self-employeed