Joshua M. Khan

Executed digital media acquisitions across diverse advertising platforms to support multiple client objectives.

• Analyzed market trends to uncover new promotional strategy opportunities.
• Increased website click-through rates by 32% through effective social media marketing campaigns.
• Evaluated campaign performance and key metrics, optimizing strategies to exceed KPIs.
• Managed risk and loss allocation for each campaign, enabling ongoing testing and informed decision-making.
• Coordinated post-production tasks, ensuring thorough documentation for seamless project execution.
• Designed and produced multimedia content, including graphics, videos, and copy for marketing initiatives.
• Developed targeted advertising campaigns for various music and entertainment clients.

• Spearheaded strategic budget development and allocation across multiple channels and platforms.
• Formulated digital marketing strategies to boost brand visibility and audience engagement.
• Managed social media platforms, enhancing audience interaction and fostering community growth.
• Designed promotional graphics and posters for live events using Adobe Photoshop and Lightroom.
• Established a centralized video database, ensuring timely access to archived footage.
• Demonstrated strong organizational, analytical, and data management skills with advanced Excel proficiency.
• Optimized product descriptions and listings for SEO, increasing website traffic by 26%.
• Analyzed algorithms and produced weekly performance reports for data-driven decision-making.
• Created engaging content for websites, blogs, and email campaigns to attract customers.
• Managed social media platforms to drive audience interaction and community building.
• Used web programming software and knowledge of HTML and XML to develop transactional web applications.
• Improved search-related activities through ongoing analysis, experimentation or optimization tests.
• Assisted in setting up or optimizing analytics tools for tracking visitors' behaviors.
• Managed online reputation and responded to customer feedback on social media and review platforms.
• Developed and implemented comprehensive digital marketing strategies to increase brand awareness and generate leads.
• Analyzed website traffic using Google Analytics to inform and adjust digital marketing strategies.
• Proposed online or multiple-sales-channel campaigns to marketing executives.

• Created web templates and automated emails using Squarespace and Mailchimp marketing.
• Managed online store operations, including product uploads, inventory tracking, and customer service, resulting in a 15% increase in customer satisfaction scores.
• Conducted testing on marketing campaigns, improving email click-through rates by 12%.
• Coordinated with suppliers and logistics partners to streamline the delivery process, reducing shipping delays by 10%.
• Managed product listings across various e-commerce platforms for Internet Media 360.
• Analyzed customer behavior data to optimize online marketing strategies.
• Collaborated with design teams to create engaging promotional content for campaigns.
• Provided ongoing support for customers using the e-commerce platform.
• Generated weekly reports that tracked key metrics such as revenue growth, customer acquisition cost, average order value.
• Analyzed website analytics data to identify areas of improvement and enhance user experience.
• Monitored competitors' activities to stay abreast of industry trends and developments.
• Implemented SEO best practices to improve organic traffic from search engines.
• Integrated third-party applications such as payment gateways and shipping services into existing systems.
• Monitored competitive activity and market trends to identify opportunities for growth and innovation.
• Conducted customer feedback surveys to identify areas for improvement and enhance the shopping experience.
• Collaborated with the design team to create visually appealing and user-friendly website layouts.
• Utilized analytics tools to track campaign performance and ROI, adjusting strategies as needed.
• Composed images of products using video or still cameras, lighting equipment and editing software.