Joshua Larocque
Ottawa On,ON
Summary
Energetic Sales Representative offering demonstrated success identifying prospects and converting leads into customers. Superior communication skills, understanding of client needs and sales closing rates. Recognized for creativity and resourcefulness in meeting and exceeding sales, revenue and profit goals. Exceptional knowledge of Ontario market conditions and an extensive network of Ottawa and northern Ontario areas.
Overview
6
6
years of professional experience
Work History
Experience Sales Representative
Kanata Ford
01.2023 - Current
- B2C Sales
- Generating sales by following all dealership processes
- Product demonstrations
- Client prospecting and lead generation
- Coordinated and managed vendor relations to secure access to resources and services needed to promote business at events.
- Greeted customers warmly to set tone of customer experience and provide welcoming and friendly atmosphere.
- Communicated with clients and customers to gather, provide and share updated information on products and services.
Account Representative
Movati Athletic
09.2022 - 01.2023
- Manage all membership accounts
- Generate leads and sales opportunities
- Work collectively with team to ensure monthly KPI’s are achieved.
- Create opportunities for club awareness and exposure.
- Manage leads, follow ups, and work through sales funnel.
- General club maintenance and customer service.
- Collaborated with other departments to address customer needs and service requests.
Sales Representative
Ace Beverage Group
03.2022 - 09.2022
- Brand ambassador for all Ace Beverage Group products (Cottage Springs, Ace Hill, GoodVines)
- Sales and customer service at LCBO and LCBO agency stores in Ottawa & Kingston region
- Event marketing and planning
- In store tasting and product awareness efforts
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
- Developed and implemented sales strategies to increase profits.
- Pop displays, promotion set up
- Developed and maintained comprehensive understanding of products, services and competitors to enhance sales presentations.
Event Marketing Specialist
Techtronic Industries, TTI
06.2021 - 09.2021
- Brand ambassador for top selling brands (Ryobi & Ridgid)
- Generated brand awareness through strategic corporate brand marketing activities
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Designed and implemented advertising and public relations activities.
- Met with vendors to assess products, inquire about services and negotiate pricing.
- Tracked trade show expenses to maintain budget.
- Managed campaigns for both brands that consistently exceeded sales goals.
Route Sales Representative
Lecoupe Ice
01.2019 - 09.2020
- Route delivery driver.
- Customer service representative.
- Operated delivery vehicles safely and efficiently.
- Maintained positive relationships with customers using good communication and follow-through abilities.
- Analyzed sales and customer data to identify buying trends and offer recommendations.
- Delivered top customer satisfaction, reviewing feedback closely, and addressing needs and requests of account holders.
Brand Ambassador
Mosaic
05.2018 - 08.2018
- Plan/executed retail store events and demonstrations
- Cultivated strong relationships with retail store managers
- Sales and customer service, Marketing
- Pilot program. - Represented Chatr telecommunications.
- Trained third party retailers selling Chatr brand.
- Increased brand awareness through event marketing, demonstrations, sales, and brand promotion.
- Approached strangers and interacted in natural conversation with goal of developing brand loyalty.
- Educated trade and distributor partners regarding brand benefits, products and services.
Fitness Sales Advisor
Goodlife Fitness
11.2018 - 08.2019
- Lead generation (Internal, external).
- Brand awareness in community (events, corporate occasions, etc).
- B2C sales of memberships & personal training.
- B2B networking in community to spread brand awareness.
- Local ad campaigns.
- Developed and implemented sales strategies to increase profits.
- Generated new leads through networking and attending industry events.
Sales Representative & Team leader
Zawda Marketing
11.2017 - 11.2018
- B2C sales (door to door)
- Represented client Bell Canada
- Top representative in Canadian market - Q2 (2018)
- Lead sales training in office & in field
- Top sales performer in Sudbury location. - Interviewed new recruits & team members. - Organized & lead high performing sales trips throughout northern and southern Ontario. - Public speaking: Ran meetings, breakouts, and presentations for in office duties
- Attended self-development & leadership conference in Los Angeles California.
Education
Advertising & Marketing Communication Management
Algonquin College
Ottawa04.2022
Skills
- Business Development
- KPI Metrics
- Business Negotiation
- Business Administration
- Sales Expertise
- Project Management
- Campaign Management
- Marketing Initiatives
- Time Management
- Team Management
Accomplishments
- Exceeded 62% comp in sales in the Ottawa East region at LCBO & agency stores during time at Ace Beverage
- Maintained between a 35-40% closing ratio at Ford since January 2023
- Top sales performer for Bell external teams during Q2 of 2018. - Top sales representative at Zawda Marketing. - Exceeded 48% comp in sales during 2021 summer season at TTI
- Lead and organized the highest performing sales team at Zawda Marketing.
Languages
English
Native or Bilingual
French
Elementary
Timeline
Experience Sales Representative
Kanata Ford
01.2023 - Current
Account Representative
Movati Athletic
09.2022 - 01.2023
Sales Representative
Ace Beverage Group
03.2022 - 09.2022
Event Marketing Specialist
Techtronic Industries, TTI
06.2021 - 09.2021
Route Sales Representative
Lecoupe Ice
01.2019 - 09.2020
Fitness Sales Advisor
Goodlife Fitness
11.2018 - 08.2019
Brand Ambassador
Mosaic
05.2018 - 08.2018
Sales Representative & Team leader
Zawda Marketing
11.2017 - 11.2018
Advertising & Marketing Communication Management
Algonquin College
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