Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Joshua Dela Rama

Artesia

Summary

After my father was diagnosed with stage 4 colon cancer in January of 2024, nothing else mattered to me other than spending every second with him and being by my mother's side while he was hospitalized. That was all I could think about doing, hence why I took time away from my position and my field as a whole. My father passed away in May 2024 and I spent the past month and a half giving myself time to grieve while comforting my mother. After some therapy, internal healing, and speaking with my father every night, I am now ready to re-enter the workforce, looking to join a company I can grow with. I am looking to further enhance my professional skills as a driven individual inspired by my father. I am experienced in managing multiple clients under fast-paced environments, ensuring requirements are delivered in a timely manner while going above and beyond of my clients' expectations. Outside of work, I am an avid musician with a passion for playing guitar, singing, songwriting, and performing, as well as a dog dad of two 12 year olds.

Overview

5
5
years of professional experience
4
4
years of post-secondary education
4
4
Certifications
3
3
Languages

Work History

Driver

Uber
12.2023 - Current
  • The flexible hours enabled me to spend time with my father and mother at the hospital during the day and work late at night
  • Assisted riders with special needs or accessibility requirements, ensuring their comfort throughout the journey
  • Maintained excellent ratings from passengers by consistently delivering friendly service and timely pickups
  • Built rapport with passengers through engaging conversations, fostering a sense of trust and reliability in service delivery.

Account Manager

AdTheorent
07.2023 - 12.2023
  • Built relationships with customers and internal teams to promote long-term business growth
  • Worked with sales team to collaboratively reach targets, consistently meeting or exceeding client goals
  • Coordinated with internal teams to facilitate prompt delivery of client projects
  • Developed and implemented strategies to increase client retention.

Paid Digital Manager

Avalara
01.2023 - 06.2023
  • Managed the paid social and display efforts for the industries of Retail, Cross Border, SOHO, and Restaurants to ensure each segment not just matched but exceeded YoY performance in lead generation
  • Presented results and learnings in our monthly/bimonthly meetings per client (industry head)
  • Proactively recommended targeting optimizations, budget reallocation among top-performing channels, and requested creative refreshes if performance ever stagnated
  • Designed and implemented paid digital strategies to align with Avalara's business goals of acquiring more customers.

Senior Analyst, Strategic Advertising Services

Sprinklr
03.2022 - 06.2022
  • Primary contact for Havas Media account, ensuring their paid social clients had a positive experience with Sprinklr platform
  • Assisted Havas clients in campaign planning/strategizing, building, execution, optimizing, and reporting
  • Drove weekly meetings with each team to discuss results from campaigns, walk through details of upcoming launches, and recommendations to apply platform's AI capabilities
  • More than doubled number of accounts we managed for Havas in under three months, a result of positive experience with platform and services my team provided
  • Led onboarding sessions for every new account my team managed, hosted training sessions to review platform basics and deepdives into Sprinklr's advertising tools.

Analyst, Strategic Advertising Services

Sprinklr
09.2019 - 03.2022
  • Account lead for the McKinsey & Company account, handling the Publishing sector's paid social efforts in addition to assisting other teams/sectors
  • Directly managed $1M+ in monthly paid media spend across Meta, LinkedIn, and Twitter
  • Led weekly meetings with both Director of Digital Communications and Head of Paid Social to review performance of active campaigns, learnings and optimization recommendations, as well as details of upcoming launches in pipeline
  • Delivered comprehensive campaign performance reports detailing targeting and creative insights, KPI analysis against benchmarks
  • Spearheaded McKinsey's cross-channel and global “Always-On” campaigns, client's largest initiative with $100K monthly budget; improved overall efficiency (reduced CPC by 50%) while reaching higher quality users (CTR improved by 50%) through regular targeting and creative optimization and closely monitoring performance
  • Collaborated internally to revamp current pipeline process, implementing a buddy QA system for new campaign builds to minimize errors and ensure timely deliveries.

Facebook Advertising Specialist

Here & Now Co.
05.2019 - 09.2019
  • Assisted a budding e-commerce startup find their voice, avatar customer, map their digital marketing strategy, and kickstart their paid media efforts
  • Developed ad creatives for upper and mid-funnel campaigns, A/B testing creative variables to find best-performing combination of graphic, tone and length of copy, headline, CTA, and landing pages.

Social Media Consultant

Bearly Marketing
03.2019 - 07.2019
  • Discussed with business owners to discover their pain points and recognize their market positioning, after which created tailored marketing plans (organic and paid) that will best help reach their company goals
  • Flourished expertise on organic and paid social advertising and Google Ads.

Education

Bachelor of Arts Political Science -

California State University, Long Beach
Long Beach, CA
08.2014 - 05.2018

Skills

Paid Social Advertising

Social Media Marketing

Client Communication

Campaign Planning & Strategizing

Project Management

Data Analysis (Proficient in Microsoft Excel, Google Sheets)

Presentation & Deck Creation (Proficient in Microsoft PowerPoint, Google Slides)

Asana

Media Planning

Media Buying

Certification

20221, Google Ads Search (Google Digital Academy/Skillshop)

Timeline

Driver

Uber
12.2023 - Current

Account Manager

AdTheorent
07.2023 - 12.2023

Paid Digital Manager

Avalara
01.2023 - 06.2023

Senior Analyst, Strategic Advertising Services

Sprinklr
03.2022 - 06.2022

Analyst, Strategic Advertising Services

Sprinklr
09.2019 - 03.2022

Facebook Advertising Specialist

Here & Now Co.
05.2019 - 09.2019

Social Media Consultant

Bearly Marketing
03.2019 - 07.2019

Bachelor of Arts Political Science -

California State University, Long Beach
08.2014 - 05.2018

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Joshua Dela Rama