Summary
Overview
Work History
Education
Skills
Accomplishments
Pronouns
Timeline
Generic

JOSH WIERSMA

Toronto

Summary

Highly organized and creative marketing & communications professional possessing a lifelong love of luxury skin care, fragrance, and fashion.

Overview

14
14
years of professional experience

Work History

Digital Marketing Specialist

Venus Concept
06.2021 - Current
  • Company Overview: Joined prestige medical aesthetics company Venus Concept to focus on digital/social media content creation and communications.
  • Copywriting: Develop copy for social media posts, blogs, articles, product pages, e-newsletters, and ad hoc marketing materials
  • Social Media: Single-handedly create and execute social media content for 12 accounts on 4 channels to support key strategies and initiatives. Including community and calendar management
  • Influencer Marketing: Develop and execute influencer collaborations and communications. own / manage all prizes and giveaways through digital media
  • Brand Communications: Collaborate cross-functionally to plan and execute seasonal campaigns, promotions, events, and digital assets. Focused on beauty and skin care
  • Joined prestige medical aesthetics company Venus Concept to focus on digital/social media content creation and communications.

Product Manager, Marketing

Medela
04.2018 - Current
  • Company Overview: Responsible for the strategic development and delivery of marketing plans, as well as the direction of the retail product portfolio.
  • Oversaw sales and marketing strategy for 12 hospitals, all Shoppers Drug Marts in the GTA, and over 40 independent specialty retailers
  • Created custom marketing collaterals for retailers, including in-store displays and training presentations. Tracked all info in CRM database
  • Main point of contact for all independent and big-box retailers. Regular retail inspections of in-store displays and promotions
  • Developed business cases and sales agreements for external stakeholders. Responded to healthcare RFP's according to strict corporate and regulatory guidelines
  • Increased territory sales by 35% in the first quarter after assuming role. Promoted to Product Marketing Manager
  • Responsible for the strategic development and delivery of marketing plans, as well as the direction of the retail product portfolio.

Marketing Assistant Manager

HarperCollins Publishers
04.2017 - 06.2021
  • Company Overview: Marketing lead and manager of Direct-to-Consumer product lines. Led internal teams on strategic planning and execution of content for customer programs, books launches, and brand website.
  • Planned, scheduled, and created copy and visuals for monthly newsletters (using HTML), seasonal campaigns, and catalogs
  • Updated SharePoint with updated book release schedules and relevant marketing information for Customer Service
  • Managed editorial calendar of book releases and collateral execution.
  • Optimized SEO results while tracking email marketing program and website metrics (via Google Analytics)
  • Presented analysis of marketing campaigns and online analytics at quarterly meetings to VP and Directors
  • Marketing lead and manager of Direct-to-Consumer product lines. Led internal teams on strategic planning and execution of content for customer programs, books launches, and brand website.

Digital Marketing Manager

Caviar20
08.2019 - 04.2021
  • Company Overview: Joined art gallery to execute strategic marketing initiatives across social media, event planning, digital marketing, PR, and e-commerce.
  • Planned and launched pop-up gallery including: launch event and promotional literature. Wrote promotional article in Dress to Kill magazine
  • Created written content for all art product pages including historical research and SEO metadata. Managed all inventory on 1stDibs & Artsy
  • Collaborated with Creative Director on themes and visuals for weekly email marketing program and production of collaterals for print & digital
  • Launched the Caviar20 Instagram account (@lovecaviar20) and social media strategy. Created content for social media posts
  • Joined art gallery to execute strategic marketing initiatives across social media, event planning, digital marketing, PR, and e-commerce.

International Operations Officer, CFO Portfolio

Alberta Treasury Branch (ATB) Financial
06.2012 - 08.2013

Payment Operations Officer, Summer Internship

Alberta Treasury Branch (ATB) Financial
06.2011 - 09.2011

Events Coordinator, Summer Internship

The M.S. Society of Canada
05.2011 - 06.2011

Education

Bachelor of Commerce - Marketing Major

University of Alberta
06.2021

Beauty Industry Essentials Certificate -

Fashion Institute of Technology
12.2020

Skills

  • Content Creation
  • Communications
  • Copywriting
  • Influencer Relations
  • Marketing Campaigns
  • Social Media
  • Project Management
  • Presentations
  • Microsoft Office Suite
  • Cross-Functional Teamwork

Accomplishments

  • Graduated with Distinction
  • Dean's List
  • First Class Standing
  • Golden Key International Honor Society - 2013
  • Jason Lang Scholarship - 2010, 2011, 2012

Pronouns

he/him

Timeline

Digital Marketing Specialist

Venus Concept
06.2021 - Current

Digital Marketing Manager

Caviar20
08.2019 - 04.2021

Product Manager, Marketing

Medela
04.2018 - Current

Marketing Assistant Manager

HarperCollins Publishers
04.2017 - 06.2021

International Operations Officer, CFO Portfolio

Alberta Treasury Branch (ATB) Financial
06.2012 - 08.2013

Payment Operations Officer, Summer Internship

Alberta Treasury Branch (ATB) Financial
06.2011 - 09.2011

Events Coordinator, Summer Internship

The M.S. Society of Canada
05.2011 - 06.2011

Bachelor of Commerce - Marketing Major

University of Alberta

Beauty Industry Essentials Certificate -

Fashion Institute of Technology

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JOSH WIERSMA