JOSH WIERSMA
Toronto
Summary
Highly organized and creative marketing & communications professional possessing a lifelong love of luxury skin care, fragrance, and fashion.
Overview
14
14
years of professional experience
Work History
Digital Marketing Specialist
Venus Concept
06.2021 - Current
- Company Overview: Joined prestige medical aesthetics company Venus Concept to focus on digital/social media content creation and communications.
- Copywriting: Develop copy for social media posts, blogs, articles, product pages, e-newsletters, and ad hoc marketing materials
- Social Media: Single-handedly create and execute social media content for 12 accounts on 4 channels to support key strategies and initiatives. Including community and calendar management
- Influencer Marketing: Develop and execute influencer collaborations and communications. own / manage all prizes and giveaways through digital media
- Brand Communications: Collaborate cross-functionally to plan and execute seasonal campaigns, promotions, events, and digital assets. Focused on beauty and skin care
- Joined prestige medical aesthetics company Venus Concept to focus on digital/social media content creation and communications.
Product Manager, Marketing
Medela
04.2018 - Current
- Company Overview: Responsible for the strategic development and delivery of marketing plans, as well as the direction of the retail product portfolio.
- Oversaw sales and marketing strategy for 12 hospitals, all Shoppers Drug Marts in the GTA, and over 40 independent specialty retailers
- Created custom marketing collaterals for retailers, including in-store displays and training presentations. Tracked all info in CRM database
- Main point of contact for all independent and big-box retailers. Regular retail inspections of in-store displays and promotions
- Developed business cases and sales agreements for external stakeholders. Responded to healthcare RFP's according to strict corporate and regulatory guidelines
- Increased territory sales by 35% in the first quarter after assuming role. Promoted to Product Marketing Manager
- Responsible for the strategic development and delivery of marketing plans, as well as the direction of the retail product portfolio.
Marketing Assistant Manager
HarperCollins Publishers
04.2017 - 06.2021
- Company Overview: Marketing lead and manager of Direct-to-Consumer product lines. Led internal teams on strategic planning and execution of content for customer programs, books launches, and brand website.
- Planned, scheduled, and created copy and visuals for monthly newsletters (using HTML), seasonal campaigns, and catalogs
- Updated SharePoint with updated book release schedules and relevant marketing information for Customer Service
- Managed editorial calendar of book releases and collateral execution.
- Optimized SEO results while tracking email marketing program and website metrics (via Google Analytics)
- Presented analysis of marketing campaigns and online analytics at quarterly meetings to VP and Directors
- Marketing lead and manager of Direct-to-Consumer product lines. Led internal teams on strategic planning and execution of content for customer programs, books launches, and brand website.
Digital Marketing Manager
Caviar20
08.2019 - 04.2021
- Company Overview: Joined art gallery to execute strategic marketing initiatives across social media, event planning, digital marketing, PR, and e-commerce.
- Planned and launched pop-up gallery including: launch event and promotional literature. Wrote promotional article in Dress to Kill magazine
- Created written content for all art product pages including historical research and SEO metadata. Managed all inventory on 1stDibs & Artsy
- Collaborated with Creative Director on themes and visuals for weekly email marketing program and production of collaterals for print & digital
- Launched the Caviar20 Instagram account (@lovecaviar20) and social media strategy. Created content for social media posts
- Joined art gallery to execute strategic marketing initiatives across social media, event planning, digital marketing, PR, and e-commerce.
International Operations Officer, CFO Portfolio
Alberta Treasury Branch (ATB) Financial
06.2012 - 08.2013
Payment Operations Officer, Summer Internship
Alberta Treasury Branch (ATB) Financial
06.2011 - 09.2011
Events Coordinator, Summer Internship
The M.S. Society of Canada
05.2011 - 06.2011
Education
Bachelor of Commerce - Marketing Major
University of Alberta
06.2021
Beauty Industry Essentials Certificate -
Fashion Institute of Technology
12.2020
Skills
- Content Creation
- Communications
- Copywriting
- Influencer Relations
- Marketing Campaigns
- Social Media
- Project Management
- Presentations
- Microsoft Office Suite
- Cross-Functional Teamwork
Accomplishments
- Graduated with Distinction
- Dean's List
- First Class Standing
- Golden Key International Honor Society - 2013
- Jason Lang Scholarship - 2010, 2011, 2012
Pronouns
he/him
Timeline
Digital Marketing Specialist
Venus Concept
06.2021 - Current
Digital Marketing Manager
Caviar20
08.2019 - 04.2021
Product Manager, Marketing
Medela
04.2018 - Current
Marketing Assistant Manager
HarperCollins Publishers
04.2017 - 06.2021
International Operations Officer, CFO Portfolio
Alberta Treasury Branch (ATB) Financial
06.2012 - 08.2013
Payment Operations Officer, Summer Internship
Alberta Treasury Branch (ATB) Financial
06.2011 - 09.2011
Events Coordinator, Summer Internship
The M.S. Society of Canada
05.2011 - 06.2011
Bachelor of Commerce - Marketing Major
University of Alberta
Beauty Industry Essentials Certificate -
Fashion Institute of Technology
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