Joseph Zhang
Vancouver,BC
Summary
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches. Self-directed and successful Influencer with proven track record of working on social media projects from concept to completion while prioritizing and creatively problem-solving to get results. Develops, writes and curates content to inform and shape opinions. Strong social network of 35k followers.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
Work History
Business Manager
Future Arena
07.2022 - Current
- Created, managed and executed business plans and communicated company vision and objectives to motivate teams.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Transformed corporate website and social media platforms to better engage customers and promote sales.
- Devised processes to boost long-term business success and increase profit levels.
Social Media Influencer
Douyin Influencer
02.2022 - 09.2022
- Created, curated and managed published content for feed and stories across social media channels.
- Gathered insights from interaction with current and prospective consumers to enhance content.
- Formulated high-quality written storytelling and visual content for social media campaigns to reach target customers.
- Organized, prioritized and managed multiple projects according to dedicated release schedule.
- Trafficked advertisements to target audience using specific algorithms for focused exposure.
Curriculum Development Specialist
Little Koala Montessori Academy
10.2021 - 08.2022
- Managed multiple concurrent projects and consulted across organizations to determine objectives.
- Effectively implemented best training practices and adult learning principles in planning and creation of instructional materials.
- Worked with internal stakeholders to perform skill gap assessments and built training content to address gaps.
- Developed applications and lab exercises to support courseware development.
- Designed and developed exceptional technical course content and lab exercises for instructor presentation or self-paced learning.
Montessori Educator
Little Koala Montessori Academy
05.2021 - 12.2021
- Prepared classroom and materials according to montessori pedagogy and needs of children.
- Developed and implemented individualized learning plans, group lesson plans and classroom activities consistent with instructional guidelines.
- Worked cooperatively with staff to provide training, support, guidance and constructive feedback.
- Conducted parents conferences to establish and maintain consistent and clear communication with parents.
- Adhered to licensing policies and procedures to help classrooms run smoothly.
Entrepreneur
Uni Zone Ltd
01.2016 - 05.2018
- Conducted interviews with key business users to collect information on business processes and user requirements.
- Created and updated company digital presence to enhance tutorial marketing through professional website and optimized social media profiles.
- Determined areas in need of improvement and devised targeted corrective actions for each concern to maintain optimal business operations.
- Provided personalized customer service to parents and students regarding academic needs through phone calls, and social media.
- Strengthened marketing programs to capture new business and take advantage of changing trends in client markets.
- Applied honed problem-solving skills to analyze and resolve issues impacting business operations and goal achievement.
- Improved business direction by prioritizing customers and implementing changes based on collected feedback.
Education
Master of Arts - Comparative Education
Beijing Normal University
Beijing, China 2020.09 - Current
Bachelor of Arts - Asia Area Study
University of British Columbia
Vancouver, BC 2017.09 - 2020.05
Skills
- Client Relationship Management
- Strategic Initiatives
- Business Development
- Project Management
- Program Optimization
- Policy Implementation
- Photo and Video Editing
- Social Media Management Experience
- Market Research
- Marketing Analytics
- Content Marketing
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
There’s no shortage of remarkable ideas, what’s missing is the will to execute them.
Seth Godin
Timeline
Business Manager
Future Arena
07.2022 - Current
Social Media Influencer
Douyin Influencer
02.2022 - 09.2022
Curriculum Development Specialist
Little Koala Montessori Academy
10.2021 - 08.2022
Montessori Educator
Little Koala Montessori Academy
05.2021 - 12.2021
Master of Arts - Comparative Education
Beijing Normal University
2020.09 - Current
Bachelor of Arts - Asia Area Study
University of British Columbia
2017.09 - 2020.05
Entrepreneur
Uni Zone Ltd
01.2016 - 05.2018
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