JOSEPH KNIGHT
Escondido
Summary
Dynamic leader with a proven track record at Engage Youth Co, excelling in strategic planning and financial analysis. Spearheaded innovative marketing campaigns, driving substantial growth and enhancing brand reputation. Expert in digital marketing and adept at fostering collaboration, resulting in high-performing teams and successful project outcomes.
Overview
27
27
years of professional experience
Work History
CEO
Engage Youth Co - California
08.2018 - Current
- Primary Focus - Funding and launching a GenZ advertising agency Key Achievements: Created a unique culture that understands and is focused entirely on youth and their parents. The problem we solve is making sure brands communicate in an relevant way now and over time. We are guided by data but driven by culture. Established and curated collaboration platforms for like businesses to work together. Established a consortium of 8 digital agencies in the EU (Engage, in the US). Built a team of 20+ highly skilled experts in the tween/teen/young adult space. Created a new marketing campaign for Disney, demonstrating your ability to develop effective strategies for clients, highlighting your expertise in analyzing data, market trends, and business performance
- Problem-solving: Emphasizing your skills in identifying and solving complex problems Ability to manage and lead projects from inception to completion Highlighting your strong verbal and written communication skills Ability to work collaboratively with diverse teams and stakeholders Deep understanding of marketing and operational management
- Achieved company growth by implementing strategic plans and streamlining operations.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Enhanced brand reputation with effective marketing campaigns and public relations efforts.
- Created a positive work culture, resulting in increased employee satisfaction and retention rates.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Established new revenue streams by identifying market opportunities and launching innovative products or services.
- Fostered strong relationships with industry partners to expand business opportunities.
- Drove profitability with thorough financial analysis and strategic decision making.
Professor of Marketing
John Paul the Great University - California
03.2022 - 06.2024
- Primary Focus - the relationship between human nature and brand design elements within the advertising industry Key Achievements: Teach 65+ students per quarter in marketing, branding, and human design theory Provide mentorship and internships for advertising and business-focused students Collaborate on real-world project-based marketing initiatives for existing clients Connect students with international teams to broaden their educational experiences Build life-long learning skills and strong study habits in students to help each prepare for higher-level education
- Consulted with administrative committees to discuss institutional policies, departmental matters, academic/issues
- Collaborated with other subject professors to build complementary educational frameworks for students
- Maintained a school-wide culture of respect and actively used positive behavioral intervention methods
- Demonstrated leadership by making improvements to work processes and helping to train others.
- Enhanced student engagement by incorporating interactive teaching methods.
- Developed comprehensive syllabi for a diverse range of subjects, catering to different learning styles.
- Fostered academic growth with innovative research projects and classroom discussions.
- Guided students in academic pursuits, facilitating critical thinking and analytical skills.
- Delivered lectures to convey complex concepts in an accessible manner.
- Improved course outcomes by revising curriculum to align with current industry standards.
- Mentored junior faculty to promote professional development and academic excellence.
- Created a collaborative environment, encouraging student participation and teamwork.
- Facilitated student understanding of subject matter through tailored instructional techniques.
- Conducted seminars to deepen knowledge and stimulate intellectual curiosity.
- Enhanced learning experiences by integrating multimedia resources into classroom instruction.
- Implemented practical assignments to bridge theory and real-world applications.
- Advanced academic achievements by advising students on research methodologies.
- Led departmental initiatives to enhance educational quality and student satisfaction.
- Promoted interdisciplinary learning by organizing cross-departmental workshops.
- Supported student success with personalized academic advising and career guidance.
- Organized conferences to expand scholarly networks and share innovative research.
- Improved academic performance through continuous assessment and feedback.
- Advanced institutional goals by contributing to curriculum development and strategic planning.
- Strengthened community ties with outreach programs and collaborative research projects.
- Enhanced student understanding by designing interactive and engaging lectures.
- Demonstrated strong interpersonal and communication skills, resulting in clear subject matter discussion with students.
- Created dynamic learning environment that valued instructor and student interaction.
- Encouraged class discussions by building discussions into lessons, actively soliciting input, asking open-ended questions and using techniques to track student participation.
- Evaluated student progress using both formative and summative assessments to provide targeted feedback for continuous improvement.
- Ensured curriculum alignment with academic standards through regular course review and updates.
- Increased course relevance by incorporating real-world examples and case studies into lesson plans.
- Used different learning modes and types of technology to engage students in achieving learning outcomes.
- Developed diversified course curriculum to meet regulatory standards and support learning objectives.
- Advised students on academic planning, career goals, internships, research opportunities, and graduate school applications to foster successful outcomes post graduation.
- Developed and delivered comprehensive curriculum in Marketing, Advertising and Human Centered Design that aligned with university standards and student learning outcomes.
- Fostered collaborative academic environment, leading interdisciplinary research teams to explore innovative solutions in Advertising and Design.
- Mentored and supervised graduate students, providing valuable guidance for thesis work, research projects, and professional development.
Knight Management
Acting CEO/CFO/COO Multiple Companies - San Diego, California
07.2005 - 08.2018
- Primary Focus - Sales and marketing, product development, social media digital consulting, finance, sales, and social engagement Key Achievements: Work with CXOs, Board, and VCs as a fix-agent DonorNation (Acting CEO –, ), Revenue +45%, New Product / Website / strategic alliances with San Diego Padres and SDSU Aztecs Developed paid digital and social marketing strategies
- Led organization by establishing business direction and actualizing operational plans to meet goals Built strategic business partnerships by cultivating relationships with employees and experts Negotiated and approved contracts between company and distributors, suppliers and other external entities Established and oversaw strategic business actions and streamlined operations Drove company vision with collaborative employee engagement techniques and strategic leadership Oversaw budgetary and financial activities and implemented strategies to grow business and profits Increased productivity by creating new policies, objectives and procedures to streamline operations Monitored business trend forecasts and adjusted budgets and operational plans to maximize growth and opportunities Monitored company performance by measuring and analyzing results and minimizing impact of variances Determined revenue and profit impacts of market strategies and led business direction toward profitable channels Delivered speeches and attended industry conferences to promote company image and engage with buyers Checked financial reports to confirm financial soundness and good operating margin Eliminated bottlenecks, reduced financial obstacles, and addressed work constraints to promote growth Conducted presentations to outside groups to drive programs, policies, and company objectives Generated large-scale operations, budget, and expense reports to organize and analyze data Reviewed employee reports before submission to recommend changes or give approval
- Conducted thorough interview processes to appoint new department heads Spearheaded overhaul of underperforming departments to reduce stagnation and increase productivity
- Provided organizational leadership and collaborated with executive partners to establish long-term goals, strategies, and company policies Implemented strategic offerings to enhance company's suite of products and services Exceeded sales goals through upselling and cross-selling within existing client base as well as strategically attracting new business Oversaw technological improvements, successfully reducing waste and eliminating business bottlenecks Improved profitability by accurately maintaining P&L to meet prime fiscal responsibility Leveraged trends in customer industries and marketplaces to shape solutions and approaches Signed and approved budgets for new funding and program initiatives Executed on-time, under-budget project management to adhere to project road map Optimized supply chain to reduce materials costs and improve distribution Resolved client issues by delivering excellent customer service and maintaining positive attitude
- Enhanced leadership abilities through training and hands-on task completion
- Acquired business and management skills through various resources to update proficiency
- Supported staff training, development, and evaluation.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
- Excellent communication skills, both verbal and written.
- Worked well in a team setting, providing support and guidance.
- Passionate about learning and committed to continual improvement.
- Worked flexible hours across night, weekend, and holiday shifts.
- Proved successful working within tight deadlines and a fast-paced environment.
- Demonstrated strong organizational and time management skills while managing multiple projects.
President/Founder
Incubate Marketing - San Diego, California
07.2014 - 09.2016
- Primary Focus - Daily operations for a traditional marketing agency, sales, marketing, consulting, strategic campaign development, social marketing, SEO, web dev, insights, audits, and reporting Key Achievements: Consultative change agent for startups and capital investment procurement Secured, and developed a large pharmaceutical campaign for Heal Together ($8M) Created a comprehensive marketing campaign for Donjoy ($4M) Built a 75-person, industry-leading marketing agency Secured $60M in startup capital for clients Developed a sister agency in Mexico City (Interactivos) Coordinated work across departments to keep teams on track with company goals
- Cultivated and maintained positive working relationships with employees, executives and other stakeholders
- Determined performance goals and offered tactics for achieving milestones
- Integrated marketing and sales strategies with business development and operational leadership plans
- Analyzed financial statements and forecasts to improve programs, performance, and policies
- Developed and executed a strategic business plan to attain assigned metrics
- Managed and oversaw leadership team to meet established KPIs and achieve objectives and key results
- Built a talent pipeline to support business growth and enduring success
- Oversaw new market exploration, product development and overseas production possibilities for business expansion objectives
- Delivered speeches and attended industry conferences to promote company image and engage with buyers
- Researched underlying issues, regulatory compliance status and processes to resolve complex business issues and recommend strategic corrective actions
- Road-mapped plans to outline benefits and address potential constraints prior to resource commitment
- Completed quarterly reports to include findings via conducting site visits and subsequent report generation
- Devised utilities needed to streamline and strengthen operations, driving substantial improvement to KPIs
- Provided organizational leadership and collaborated with executive partners to establish long-term goals, strategies, and company policies
- Exceeded sales goals through upselling and cross-selling within the existing client base as well as strategically attracting new business.
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Increased customer satisfaction through continuous improvement initiatives and excellent customer service.
- Managed crisis situations effectively while minimizing disruption to daily operations.
- Enhanced company performance by implementing strategic plans and overseeing daily operations.
- Prepared annual budget forecasts and monitored performance to meet organizational objectives.
- Drove revenue growth by expanding product offerings and identifying new market opportunities.
- Cultivated strong relationships with external partners to foster collaboration and maximize resources.
- Established a culture of accountability by setting clear expectations and holding individuals responsible for results.
- Streamlined organizational processes by evaluating current systems and implementing improvements.
- Inspired innovation by creating an environment that encouraged creative thinking and problem-solving capabilities.
- Developed strong partnerships with cross-functional teams for improved collaboration and efficiency.
- Launched new products successfully into the market after meticulous research, planning, and marketing campaigns.
- Adopted cutting-edge technologies to improve productivity levels within the organization.
- Navigated complex regulatory environments while maintaining compliance across all aspects of the organization''s operations.
- Strengthened agricultural sector by introducing modern farming techniques and support programs for farmers.
- Improved educational outcomes by increasing funding for schools and teacher training programs.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Oversaw divisional marketing, advertising and new product development.
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Established a successful business by identifying market needs and developing innovative solutions.
- Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.
- Led the strategic planning process to define business goals and ensure alignment across all departments.
- Built a positive organizational culture that fostered creativity, innovation, and employee engagement.
- Oversaw financial management activities such as budgeting, forecasting, and cash flow monitoring for improved financial stability.
- Championed continuous improvement efforts within the organization, streamlining operations for increased efficiency.
- Created and monitored promotional approaches to increase sales and profit levels.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Guided team members through periods of change by providing clear communication on expectations and objectives moving forward.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Ensured compliance with industry regulations while maintaining ethical business practices at all times.
- Secured sufficient funds to cover business obligations by tracking expenses and budgeting accurately.
- Expanded the company''s geographical reach, opening new markets and increasing profitability.
- Introduced advanced technology solutions into daily operations which led to increased productivity levels throughout the company.
- Created organization's mission and vision statements for use by employees.
- Negotiated favorable contracts with suppliers, reducing costs while maintaining product quality.
- Developed strong partnerships with key industry players, contributing to an increased market presence.
- Achieved long-term sustainability for the organization through responsible decision-making processes grounded in ethics.
- Implemented efficient operational processes to optimize productivity and resource allocation.
- Enhanced customer satisfaction, providing exceptional service and promptly addressing inquiries and concerns.
- Secured significant venture capital funding to fuel expansion, presenting compelling business cases to investors.
- Maximized profitability, carefully managing budget allocations and cutting unnecessary expenses.
- Fostered culture of innovation, leading to development of groundbreaking products that captured new market segments.
- Cultivated loyal customer base through personalized marketing campaigns and loyalty programs.
- Led company through successful rebranding effort, refreshing brand image to appeal to broader audience.
- Pioneered adoption of remote work policies, ensuring business continuity during challenging times.
- Achieved sustainability goals, implementing eco-friendly practices that also reduced operating costs.
- Solidified company's competitive position, conducting comprehensive market analysis and adjusting strategies accordingly.
- Drove revenue growth with targeted sales initiatives, understanding and leveraging market trends effectively.
- Increased brand visibility and market penetration by developing and executing comprehensive marketing strategies.
- Bolstered company reputation and trust by maintaining high ethical standards and transparency in all dealings.
- Negotiated partnerships with suppliers to reduce costs, enhancing profitability with strategic sourcing.
- Improved operational efficiency, adopting new technologies that automated routine tasks.
- Navigated company through regulatory landscapes, ensuring compliance with all industry standards and laws.
- Enhanced customer experience with introduction of user-friendly online platform.
- Streamlined operations, implementing efficient workflow processes that cut down on project completion times.
- Boosted team productivity and morale through leadership development programs and regular feedback sessions.
- Built and maintained strong, cohesive team by recruiting top talent and fostering supportive work environment.
- Expanded company's footprint internationally by identifying and capitalizing on emerging market opportunities.
- Supported project management team for optimal performance.
- Oversaw business-wide changes to modernize procedures and organization.
President Sales and Marketing
VMIX
10.2007 - 05.2014
- Primary Focus - Sales, Marketing, and Product development for a content ingestion and distribution platform designed to create, edit and share large amounts of data Key Achievements: Manage the sales and product development for a new mobile editing tool called, “Givit” Created dynamic web and 2.0 marketing and sales strategies for the Cisco Flip camera AT&T SDK, device trial for $8M, establishing the mobile vertical platform, with development of SDKs and white label peer-to-peer video sharing platform, GREAT win with ESPN Rise Magazine with a value of $3.5M/3-year contract, led partnership negotiations with leading advertising agency Digitaria establishing VMIX as a preferred vendor for Disney through ESPN Acquired VMIX's first international client, Atoll, based out of Greece, with a 486K/3-year contract, establishing the VMIX platform to work internationally, which created a launch pad for the new VMIX UK branch focused on team development and growth.
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Managed crisis situations effectively while minimizing disruption to daily operations.
- Drove revenue growth by expanding product offerings and identifying new market opportunities.
- Cultivated strong relationships with external partners to foster collaboration and maximize resources.
- Inspired innovation by creating an environment that encouraged creative thinking and problem-solving capabilities.
- Developed strong partnerships with cross-functional teams for improved collaboration and efficiency.
- Boosted economic growth with strategic investments in infrastructure and technology sectors.
- Strengthened agricultural sector by introducing modern farming techniques and support programs for farmers.
- Addressed climate change with adoption of groundbreaking environmental policies.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Oversaw divisional marketing, advertising and new product development.
- Communicated business performance, forecasts and strategies to investors and shareholders.
- Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
National Sales Manager
Sprint - Portland, Oregon
10.1997 - 10.2007
- With a primary focus on sales, marketing, and business development in CPE, OEM, and wireless/wireline services, I've honed my leadership skills and achieved remarkable results throughout my career. As a two-time Best of The Best Winner, I led the nation in securing $248M in contract wins and chaired an Executive VP advisory council, shaping "Best Practices Guidelines" for our industry. Over a decade of consistent performance, I've maintained a Presidents Club membership with an average over quota of 153%, demonstrating my ability to excel in high-pressure environments. Notable achievements include scaling a $200K contract to $10M in just 8 months and orchestrating the phase win of 3700 sites, driving sales to 10,000 sites for $2.56M. Additionally, I facilitated a $35M LAN/WAN Cisco product sale with MNS training and $3M installation.
- My approach to sales extends beyond individual wins to encompass strategic planning and team leadership. I've developed and implemented comprehensive sales forecasts to guide short and long-term performance objectives, while also contributing to marketing campaign development to enhance brand awareness within target demographics. By staying informed of market trends and competitor activities, I've maintained competitive sales volume and pricing, ensuring continued success for my teams. Through proactive communication and training initiatives, I've kept sales team members aligned with evolving plans and motivated them to exceed benchmarks.
- My contributions have been recognized nationally, with awards for revenue generation, client acquisition, and exceptional customer retention. I've effectively translated customer needs into actionable insights for design and production departments, driving improvements across the sales process. By overseeing global distribution and optimizing territory assignments and budgets, I've consistently delivered outstanding results, including annual sales of $34M for the Sprint brand. With a track record of success spanning over a decade, including three Best of The Best awards, I bring unparalleled expertise and leadership to any sales organization.
- Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
- Attended events, training seminars, and manufacturer product showcases.
- Achieved consistent year-over-year growth in both revenue generation and territory expansion through strategic planning and execution.
- Met with customers to give sales presentations, negotiate contracts and promote services.
- Implemented data-driven decision-making processes for optimizing sales performance and targeting new opportunities.
- Oversaw annual budget planning for the national sales department, ensuring alignment with corporate objectives and resource allocation optimization.
- Established strong partnerships with channel partners for seamless distribution of products across various regions.
- Managed national sales programs, supervised 250 sales representatives and evaluated KPIs for promotional opportunities.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Led contract negotiations with clients, securing favorable terms that contributed to overall company profitability.
- Developed and assigned monthly sales quotas to over 50,000,000 regional sales managers in Portland, OR and Nationwide.
- Established a high-performance culture by setting clear expectations, providing ongoing feedback, and rewarding top performers.
- Trained and developed exceptional sales leaders.
- Received Best of The Best (3 Times), and President's Club (8 Times) award for outstanding leadership and strong commitment to operational excellence and Sales.
- Liaised with marketing and product development departments to maintain brand consistency.
- Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
- Increased sales revenue by implementing innovative marketing strategies and effective sales team management.
- Drove sales by developing multi-million dollar contract sales.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
Education
MBA: Operations Management -
Marylhurst University
Portland09-2008
MBA: International Marketing -
Marylhurst University
Portland, OR09-2005
Bachelor of Science - Cultural Anthropology
University of California At Los Angeles (UCLA)
Los Angeles, CA06-1990
Skills
- Strategic planning
- Financial analysis
- Market research
- Project management
- Digital marketing
- Customer service
Accomplishments
Perennial President's Club Winner 10 Years, 3 Time "Best of the Best" Winner for Top Sales Across The Entire Company.
Best of The Best and Presidents Club 8 Years
The top 10% of the companies producers are invited to a week-long celebration in places like Hawaii, New York, San Diego, etc. The key to my consistent success was an continued focus on treating my customer's business as if it was my own, and following up with strategic recommendations for operational and marketing improvements.
As the "Best of The Best (3 Years), I was the top sale producer in the country with over $50,000,000 in annual revenue. Being in the company of such an amazing and talented group of people, I think the Best of The Best title is earned, but you also have to get lucky with customers ordering at the right time, and managing your existing base of business. Nevertheless, it was always a tremendous honor.
References
References available upon request
Skills
- Leadership
Timeline
Professor of Marketing
John Paul the Great University - California
03.2022 - 06.2024
CEO
Engage Youth Co - California
08.2018 - Current
President/Founder
Incubate Marketing - San Diego, California
07.2014 - 09.2016
President Sales and Marketing
VMIX
10.2007 - 05.2014
Knight Management
Acting CEO/CFO/COO Multiple Companies - San Diego, California
07.2005 - 08.2018
National Sales Manager
Sprint - Portland, Oregon
10.1997 - 10.2007
MBA: Operations Management -
Marylhurst University
MBA: International Marketing -
Marylhurst University
Bachelor of Science - Cultural Anthropology
University of California At Los Angeles (UCLA)
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