Summary
Overview
Work History
Education
Skills
Websites
Certification
LANGUAGES
Timeline
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JOSEPH KIM

IRVINE,CA

Summary

Growth Marketing Strategist with 6+ years driving e-commerce revenue across DTC, Amazon, and Walmart. Expert in CRO, paid media, affiliate growth, and landing page strategy, delivering multi-million-dollar lifts through A/B testing, customer journey optimization, and full-funnel execution.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Content Manager & Growth Marketer

Innova Electronics Corporation
04.2022 - Current
  • Increased DTC site revenue from $10K/year to $1.5M/year through A/B testing, CRO frameworks, and UI/UX redesign.
  • Scaled Amazon marketplace revenue from $4M to $13M annually by optimizing content, listings, and ad strategy.
  • Managed paid, growing Amazon attribution revenue from $22K to $200K monthly.
  • Launched and iterated affiliate marketing campaigns to diversify revenue streams and increase online brand sentiment.
  • Designed and tested landing page wireframes aligned with customer insights (surveys, heatmap, interviews).
  • Led cross-functional teams (design, dev, content) to deliver OEM-compliant product content at scale.
  • Wrote engaging and successful marketing, advertising, and website copy.
  • Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing revenue 150%.

Business Owner

AURUM DAYS LLC
09.2021 - Current
  • Operate affiliate business generating $70K+/year in passive revenue with healthy margins.
  • Drive growth through organic SEO, web design, and marketplace strategy (DTC, Amazon, Walmart).

Web Content Specialist

The Law Offices of Daniel Kim
01.2022 - 04.2022
  • Improved SEO rankings through keyword gap analysis, boosting organic traffic by 120%, and launched microsites that drove 500+ new leads.

UX Content Strategist

US HEALSTEM
09.2019 - 01.2022
  • Increased site traffic by 40% through WordPress content optimization informed by user behavior data.

Education

Bachelor's Degree - English

Stony Brook University
New York
05.2019

Skills

  • E-commerce growth strategy (Amazon, Walmart, Shopify)
  • Conversion Rate Optimization (CRO)
  • A/B & Multivariate Testing
  • Funnel Optimization
  • Landing Page Strategy
  • Customer Journey Mapping
  • Google Analytics (GA4)
  • Web Design (Figma, Webflow)
  • Heatmap & Behavior Analysis
  • UI/UX Copywriting

Websites

Certification

  • CERTIFIED WEBFLOW DESIGNER Webflow Feb 2023
  • CXL CERTIFICATION FOR CONTENT STRATEGY & SEO CXL Jan 2024
  • OBD TRAINING (VEHICLE DIAGNOSTICS) Innova Electronics Corporation May 2024

LANGUAGES

English (Native), Korean (Native)

Timeline

Content Manager & Growth Marketer

Innova Electronics Corporation
04.2022 - Current

Web Content Specialist

The Law Offices of Daniel Kim
01.2022 - 04.2022

Business Owner

AURUM DAYS LLC
09.2021 - Current

UX Content Strategist

US HEALSTEM
09.2019 - 01.2022

Bachelor's Degree - English

Stony Brook University

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