Joseph Kim
Summary
Results-driven PPC Associate with four years of experience in managing and optimizing PPC campaigns across multiple platforms. Proficient in Google Ads, Meta Ads, and other digital advertising platforms, with a proven track record of driving increased website traffic, conversions, and revenue. Seeking to transition into a more advanced role to leverage expertise in PPC and contribute to overall marketing strategy and business growth.
Overview
4
4
years of professional experience
Work History
Campaign Manager
IPG Mediabrands
05.2024 - Current
- Directed and optimized up to $300,000 in monthly ad spend for a global tech brand, driving B2B and B2C marketing initiatives.
- Orchestrated PPC campaigns that generated around $7 million in revenue over 90 days, showcasing exceptional ROI.
- Collaborated with marketing, sales, and product teams to ensure cohesive strategies and maximize impact.
- Performed market analysis and competitor benchmarking to identify trends and opportunities, keeping campaigns competitive.
PPC Campaign Manager
WSI Paid Search
06.2021 - 09.2023
- Developed comprehensive case studies showcasing successful PPC campaigns, highlighting key metrics such as revenue growth, ROI, and conversion rate improvements.
- Played a key role in budget allocation and forecasting, effectively managing a budget of $100K monthly to maximize returns while staying within budgetary constraints.
- Successfully managed and optimized PPC campaigns across multiple platforms, including Google Ads, LinkedIn Ads, and social media advertising, resulting in a 37% increase in ROI over 8 months.
- Collaborated with cross-functional teams to align PPC strategies with broader marketing and business objectives.
- Leveraged A/B testing and data analysis to refine targeting, landing pages, and bidding strategies, resulting in a 31% improvement in CTR and conversion rates.
PPC Associate
Scale Owl Digital Marketing
07.2020 - 06.2021
- Adapted reporting skills to lead generation by implementing advanced KPI tracking and ROI measurement, presenting reports to stakeholders
- Fostered seamless collaboration with client's sales teams to align PPC strategies with sales objectives, driving qualified leads and boosting revenue through HubSpot.
- Successfully managed a budget of $23,000 per month for a national B2C brand, resulting in a cost-per-conversion decrease of 15%.
- Oversaw the optimization of live campaigns on LinkedIn and Google Ads, which increased conversion metrics and reduced acquisition costs by 18%.
Education
Bachelor of Science - Kinesiology
York University
Toronto, ON 09.2014 - 2018.06
Skills
- Google Ads
Facebook Ads
LinkedIn Ads
Google Analytics 4
Google Tag Manager
Data Analysis
Budget Management
Market Research
A/B Testing
Hubspot
Timeline
Campaign Manager
IPG Mediabrands
05.2024 - Current
PPC Campaign Manager
WSI Paid Search
06.2021 - 09.2023
PPC Associate
Scale Owl Digital Marketing
07.2020 - 06.2021
Bachelor of Science - Kinesiology
York University
09.2014 - 2018.06
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