Joseph Khera

- Responsible for end-to-end performance marketing across the lifecycle of the customer experience acquisition, conversion, analytics and attribution.

- Fully owned all channels of growth including paid acquisition, content and SEO, affiliates program, influencers and partnerships.

- Defined how our marketing efforts should be focused and where budgets should be directed based on analytics and key KPIs.

- Managed a budget of 11k a month.

- Set best-in-class practices for each digital marketing channel – social (Facebook, Instagram, Pinterest, Quora, Reddit), SEM/SEO, email, display, ads, traditional media – to drive sales, profit and engagement.

- Monitored, analyze, and report on KPIs to ensure marketing initiatives are driving profitable acquisition.

- Collaborated with graphics, design and engineering team to optimize conversion and drive marketing spend efficiency.

- Provided thoughtful leadership and perspective for the adoption of emerging media and technology.