Jose Arturo Negrete Macias
Tulancingo,Mexico
Summary
Dynamic Digital Marketing and Content Creation Specialist with over 5 years of experience enhancing brand presence across digital platforms like TikTok and Instagram. Proven track record in driving engagement and audience growth through strategic content creation, video editing, and targeted social media campaigns. Successfully grew two digital platforms, De Tulancingo Para El Mundo and Arturitu In Canada, to over 32,000 combined followers with high engagement rates. Fluent in English, Spanish, and Portuguese, with a solid understanding of AI tools and Chat GPT prompt engineering.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Founder & Content Creator
Arturitu in Canada
Toronto, Canada
11.2022 - Current
- Cultivated a new digital platform focusing on the experiences of a Mexican immigrant in Canada, growing the audience to over 10,000 followers within 8 months, representing a rapid establishment of brand presence and community engagement
- Produced, edited, and published unique pieces of content on platforms like TikTok, Instagram, and Facebook, resulting in significant increases in brand visibility.
Founder & Content Creator
De Tulancingo Para El Mundo
Tulancingo, Mexico
12.2020 - Current
- Founded and grew a community-focused digital platform to over 20,000 followers in 20 months, marking a 100% growth from inception by creating and sharing engaging content about local businesses and tourism
- Designed and executed social media strategies that increased local business visibility and community engagement during the COVID-19 pandemic
- Produced and edited video content about city tours, storytelling, memes, and local restaurants that resonated with a diverse audience, significantly enhancing the platform's reach and impact
- Managed weekly to monthly paid media campaigns with budgets ranging from 200 to 1,000 MXN, optimizing spend and maximizing reach for Tulancingo-based businesses.
Training Specialist/Team Leader
Besedo
Bogotá, Colombia
07.2015 - 01.2020
- Enhanced team performance and operational efficiency as a Training Specialist and Team Leader by implementing robust training programs that resulted in a measurable 30% improvement in quality metrics
- Conducted online content moderation for e-commerce platforms, ensuring adherence to quality standards and policies.
Junior Sous Chef
La Mexicana Authentic Mexican Cuisine
Kuala Lumpur, Malaysia
07.2012 - 12.2014
- Led a multicultural kitchen staff of 8, training team members in high-standard culinary skills and inventory management practices, contributing to a 20% improvement in service efficiency and quality.
Education
Diploma in Digital Marketing Specialist - Digital Marketing
Toronto School of Management
05.2024
Executive Chef Technique Career Diploma -
Instituto Gastronómico Hidalguense
12.2008
Skills
- Digital Content Strategy
- Video Production and Editing in Cap Cut and Filmora
- Social Media Marketing
- Microsoft Office
- Chat GPT Prompt Engineering
- Expertise in Meta Platforms, TikTok, YouTube
- AI Tools
- Creative Writing Storyboards
- Multilingual Communication (English, Spanish, Portuguese)
- Team Leadership & Training
- Self-Taught
Certification
Facebook Blueprint Certification
Languages
Spanish
Native/ Bilingual
English
Full Professional
Portuguese
Native/ Bilingual
Timeline
Founder & Content Creator
Arturitu in Canada
11.2022 - Current
Founder & Content Creator
De Tulancingo Para El Mundo
12.2020 - Current
Training Specialist/Team Leader
Besedo
07.2015 - 01.2020
Junior Sous Chef
La Mexicana Authentic Mexican Cuisine
07.2012 - 12.2014
Diploma in Digital Marketing Specialist - Digital Marketing
Toronto School of Management
Executive Chef Technique Career Diploma -
Instituto Gastronómico Hidalguense
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