JOSE ANTONIO AYON WU
NIAGARA FALLS,ON
Summary
Aspiring Data Analytics Professional and Experienced Commercial Manager with over 15 years of proven success in national and multinational companies. Currently pursuing a Master of Data Analytics at the University of Niagara Falls, Canada, starting January 2025. Skilled in leveraging data-driven insights to lead commercial strategies, create brands, and develop products aligned with market trends in consumer goods and retail. Recognized for identifying new business opportunities, managing complex projects, and achieving customer loyalty through successful negotiation. A collaborative leader with a strong track record of creative problem-solving and delivering impactful results in dynamic environments.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Commercial Manager
Global Service Mana Brand
06.2022 - 12.2024
- Lead the commercial strategy, identify, and attract new customers, expand the service portfolio and represent the brands in negotiations with supermarket chains
- Increased sales by 25% by issuing surveys to customers and interpreting results.
Commercial Manager
Comercializadora Andina Organica S.A.C. (America Organica)
04.2021 - 09.2021
- Take the lead in the commercial strategy of the company
- Develop the different distribution channels nationwide and manage their commercialization
- Developed [Type] and [Type] strategic plans to encourage business growth, increasing profits [Number]%.
Commercial Manager
Halter S.A.C.
06.2018 - 12.2020
- Lead the company's business strategy
- Negotiation of commercial agreements with the modern channel, expansion of the client portfolio, sale of industrial items, and management of the Aqualux, Kraus, and SpeedyKlean brands
- Increase sales by23% versus the previous year thanks to product development and the launching of online sales channels
- Signing commercial agreements with2 new chain stores for home improvement, expanding sales points by87.5%
- Reduce the fill rate to only0.3% due to better sales projection management, coordination with the production area, as well as suppliers, and implementation of the ERP system
- Reduction of lost sales by92% due to the proper management of stocks, orders, and store displays by our team of promoters
Own-Brand Product Manager
Makro Supermayorista S.A.
04.2016 - 05.2018
- Devise the commercial and marketing strategy, develop the plans and manage all the company's own brands (Dry Food, Fresh Food, and Non-Food)
- In charge of a budget of47 million dollars
- Leader of a4-people team and reported to the Marketing Director in Peru and the Own-Brand Regional Manager in Brazil
- 17% increase in sales, by changing the commercial and operational guidelines
- Increase the Own-Brand participation by3.2%, developing the share of wallet among our clients
- Improve by2% the total margin by increasing the portfolio of products within the high added value categories and by managing the sales price
- Launching the Own-Brand beef line “Temez”, which allowed the consolidation of the Own-Brand products in a key category, in which it achieved42% of participation
- Landing a proper commercial strategy together with a successful BTL campaign
- Development of new products, analyzing market trends which led to a20% increase within the Own-Brand portfolio
Category Manager
Makro Supermayorista S.A.
01.2009 - 03.2016
- Conceptualization and development of the commercial and strategic plan, adapting the modern management to the traditional wholesale channel in Fresh and Frozen Foods
- Responsible for a budget of $42 million and is the second area with the highest profitability for the company
- Leader of2 category management and a5-people team, reporting to the Fresh Food Commercial Direction
- To position Makro as the leading egg seller in Peru with sales of8,400 TN yearly, devising a new negotiation structure with suppliers
- To increase the sale of cold cuts by140% (2011 vs2010) by creating and signing distributor agreements with the companies in the sector
- To increase by more than20% the annual sales volume of the frozen category for7 consecutive years, developing the assortment with international and local suppliers
- Annual growth over the2 digits for7 consecutive years, designing4 new business structures in the retail channel
Area Manager
Hipermercados Tottus S.A.
01.2006 - 06.2007
- Administration and operational management of the refrigerated area managing sales, margin, prices, and product rotation, leading a team of50 people and reporting to the Perishables Management
- Increase in sales by70% during the first year of operation, through the association with suppliers for the implementation of events
- Decrease inventory turnover, from5 to3 days, by negotiating return policies with suppliers
Production Engineer
Laive S.A.
09.2004 - 12.2005
- Programming of production, development of new processes and products, control of material costs, leading a team of80, and reporting to the Plant Superintendent
- 40% reduction of the loss in the ham line, implementing changes from the3Kg format to4.5Kg and in the production parameters
- Management of the crisis in2005 (50% reduction in the costs of unionized resources), maintaining fluid communication with the union and thus complying with the100% production program
Assistant Commercial Manager
Tin Sen S.A.
04.2003 - 05.2004
- Management of local suppliers, monitoring the import calendar, implementation of promotions, and different commercial activities
- Reported to the Commercial Management
- Reduced the inventory level by30%, which improved working capital and operational efficiency, automating the inventory process
Quality Assurance Intern
Avinka S.A.
01.2003 - 03.2003
Research and Development Intern
Alicorp S.A.
01.2000 - 03.2000
Education
Master of Science - Data Analytics
University of Niagara Falls of Canada
Niagara Falls, ON07-2026
Specialization in Digital Marketing - Digital Marketing
UNIVERSITY OF ILLINOIS AT URBANA–CHAMPAIGN
ILLINOIS12.2021
Specialization in Big Data For Business - Big Data for Business
CENTRUM – PONTIFICIA UNIVERSIDAD CATOLICA
LIMA07.2018
MBA - Business
UNIVERSIDAD CATOLICA DEL PERU
LIMASpecialization in Total Quality Management And Pro - Total Quality Management And Productivity
UNIVERSIDAD NACIONAL AGRARIA LA MOLINA
LIMABachelor of Science - Engineer in Food Science
UNIVERSIDAD NACIONAL AGRARIA LA MOLINA
LIMASkills
- Commercial strategist
- Expert in Negotiation
- Category and product development
- Specialist in Digital Marketing
- Strategic planning
- Sales support
- Product management
- Report generation
- New business opportunities
- Key performance indicators
- Business administration
- Pricing strategy
- Statistical forecasting
- Sales strategy
- Market trends
- Competitive analysis
- Business models
- Direct sales
- Relationship building
- Time management
- Sales tracking
- Business analytics
- Data analytics
Languages
English
Full Professional
Spanish
Native or Bilingual
Certification
- First Aid Certification
- CPR/AED Certification
Timeline
Commercial Manager
Global Service Mana Brand
06.2022 - 12.2024
Commercial Manager
Comercializadora Andina Organica S.A.C. (America Organica)
04.2021 - 09.2021
Commercial Manager
Halter S.A.C.
06.2018 - 12.2020
Own-Brand Product Manager
Makro Supermayorista S.A.
04.2016 - 05.2018
Category Manager
Makro Supermayorista S.A.
01.2009 - 03.2016
Area Manager
Hipermercados Tottus S.A.
01.2006 - 06.2007
Production Engineer
Laive S.A.
09.2004 - 12.2005
Assistant Commercial Manager
Tin Sen S.A.
04.2003 - 05.2004
Quality Assurance Intern
Avinka S.A.
01.2003 - 03.2003
Research and Development Intern
Alicorp S.A.
01.2000 - 03.2000
- First Aid Certification
- CPR/AED Certification
Master of Science - Data Analytics
University of Niagara Falls of Canada
Specialization in Digital Marketing - Digital Marketing
UNIVERSITY OF ILLINOIS AT URBANA–CHAMPAIGN
Specialization in Big Data For Business - Big Data for Business
CENTRUM – PONTIFICIA UNIVERSIDAD CATOLICA
MBA - Business
UNIVERSIDAD CATOLICA DEL PERU
Specialization in Total Quality Management And Pro - Total Quality Management And Productivity
UNIVERSIDAD NACIONAL AGRARIA LA MOLINA
Bachelor of Science - Engineer in Food Science
UNIVERSIDAD NACIONAL AGRARIA LA MOLINA
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